With sixteen years in the workforce and nine years specifically in brand management across media, entertainment, and education. Currently serving as a passionate and creative Marketing Manager at PURAS, a leading natural healing and clean skincare brand, I hold a Bachelor of Arts in Design. My skills encompass the development and execution of cross-channel marketing, digital strategy, and social media content management as well as offline marketing. Notable achievements at PURAS include streamlining branding across marketing collateral, leading a successful e-commerce website revamp, and achieving a 4% increase in members YTD through innovative recruitment initiatives. I also specialise in key data visualisation for investor presentations, negotiating content licensing terms, and successfully closing TV and digital content deals in both domestic and regional markets. Attuned to tech, entertainment, and social issues, I stay ahead of industry trends. My approach centers on teamwork, discipline, and innovation as I strive to leverage my skills in project management, creativity, and research to deliver significant value and impact to the brand and its customers.Strengths: Determined, process-oriented driven, disciplined, observant, great listener and values teamwork.Fluent in English, Chinese and Malay language.OTHER INTEREST- A competitive dragon-boater with Level 1 coach certification under IDBF National Coaches Awards Scheme (NCAS) that competes in races locally and internationally.- A certified Technical Officer after passing the National Race Official Certificate (NROC) Course organised by Malaysian Dragon Boat Federation (MDBF)- Won the National Selection and competed in SEA Games 2019 in Philippines.- Represented Malaysia as one of the first women's national dragon boat team to compete in the Asian Games 2018 that was held in Indonesia.