Winnie Phung Email & Phone Number

Pyrmont, Nsw, Au

Marketing & Design

Sydney, New South Wales, Australia

Creating brand value and awareness through strategic consumer engagement and dynamic brand activations.Brands: Sunglass Hut, KFC, MasterCard, Koyomi, Primo, Nutri-Grain, WISE, Queensland Department of Health, Rimmel, Volkswagen, Salesforce and more

Sydney, New South Wales, Australia

Developed and executed marketing campaigns across digital channels, including email, SMS, social media, and websites, to support promotional and sales objectives. Managed email marketing and audience segmentation using Klaviyo, achieving a increased conversion rates. Collaborated with cross-functional teams on new product development and launches. Assisted in managing Shopify e-commerce store, including designing imagery, copywriting product descriptions, and ensuring proper product tagging. Designed and developed high-converting e-commerce landing pages, increasing site traffic and generating sales. Created compelling content, artwork, and copy for both digital and print projects. Created wireframes, prototypes, and visual designs in Figma using an established design system.

Sydney, New South Wales, Australia

Conducting research and empathizing with users to build an effective and responsive website for a new small business.

Greater Boston

Commercial, print, and industrial talent.

Greater Boston Area

Created value for brands by engaging, educating, and establishing memorable interactions with consumer-facing marketing. Executed on-site events, tours, and marketing campaigns from set-up to break down, and managed teams of brand ambassadors and staff. Identified and met client goals including sales, increasing consumer impressions and engagement, brand awareness, premium distribution, and lead generation.Clients: BMW, Target Blue Cross Blue Shield, American Express, Reebok, Match.com, Adobe, New Balance, Converse, Toyota, Corona, Big Gay Ice Cream, SpinDrift, Forbes, Smilebooth, XBOX, AT&T, Amazon, NBC, Budweiser, Google, Dell, Ford

United States

Represented Subaru nationally at automotive trade shows. Championed the brand as a brand expert and effectively communicated with consumers to drive brand education, boost sales and foster customer loyalty.

Greater Boston

Managed the Fidelity UFund Dreams Tour for two summer marketing campaigns at events around the Greater Boston area, encouraging parents to invest in Fidelity's college savings plan.Supervised all event production from set up and break down of activation footprint, and responsible for troubleshooting all tech elements.Managed a team of brand ambassadors and delegated run of show duties.

Boston

Developed and executed collegiate marketing campaigns on over 100 universities nationwide. Coached student interns through on-campus marketing strategies and digital outreach.Clients: Jack in the Box, Macy's, ZipCar

Amherst, Massachusetts, United States

Managed daily administrative and operational tasks including customer relationship management and ticket sales, database entry, office organization, creation of marketing materials, market research, and event planning for performances and program activities. Supported various marketing activities for the Center Series Programming and Asian Arts & Culture offices.

Assisted managers with special projects, trained in the operations of each department on the floor, provided customer service, worked cash registers at the front end of the store, and monitored the store’s financial and sales performance at a local Marshall's retail store.

University Of Massachusetts At Amherst

Organized conference events and activities for 1,300 student registrants.

Hingham, Ma

Assisted in the screening/assignment phase, review of demand packages, and COA entry which assures improved process adherence and effective file outcomes, and efficiently navigated company databases. Shadowed Field Specialists, Sales, No Fault, SIU, and Auto Physical Damange departments, observed depositions, arbitrations, and negotiations. Completed an online Lean Six Sigma training course and received Yellow Belt Certification.

Ux/Ui Design

Bachelor Of Business Administration (Bba), Marketing, Psychology, Marketing Gpa: 3.9

Activities and Societies: Delta Sigma Pi, Vietnamese Students Association, Deans List Honors Graduated Cum Laude 2012

Hospitality Leadership & European Culinary Arts

Hospitality and Tourism Management Study Abroad Program with coursework on Tour Operations Management and Global Issues.

High School Diploma

Activities and Societies: Air Force Junior Reserve Officer Training Corps, Asian Culture Club, National Honor Society Leadership roles.