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A commercially focused B2B GTM leader with a proven track record in scaling businesses across various models and revenue streams. I aim to leverage my expertise in developing integrated operations and strategic marketing for revenue acceleration, driving personalised buyer experiences, and fostering profitable partnerships.PROFESSIONAL SUMMARY: Commercial Expertise: Demonstrated success in scaling businesses across infrastructure, hardware, software, application, and marketplace business models. Investor and Advisor: Early-stage investor with interests in tech startups, serving as a board advisor to founder CEOs on commercial strategies. Data-Driven Strategy: Proficient in leveraging data to inform strategy development and performance management, resulting in triple-triple-double growth trajectory over the past years. Buyer Experience: Proven record of delivering personalised buyer experiences at scale, shaping industries, educating prospects, generating demand, and nurturing partners. Industry Engagement: Regularly engage with analysts, customers, and influencers to build advocacy and supportive ecosystems. Leadership and Recognition: Recognised as a LinkedIn Creator with an extensive audience reach. Non-Executive Director (NED) at the London Tech Advocates Women in Tech working group. Actively involved in a CRO think tank in Europe and a member of the exclusive Exceptional Women on Board community, providing direct access to FTSE and Dow Jones board of directors.
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Vice President MarketingBlackwallLondon, Gb -
Global Vice President MarketingWebpros Oct 2024 - PresentLuxembourg, LuWebPros is the leading web enablement ecosystem, providing industry-leading platforms such as cPanel, Plesk, and SolusVM for web automation, as well as web billing solutions like WHMCS. Our portfolio also includes online productivity SaaS solutions such as Xovi and SocialBee, the latter being a fast-growing provider of social media management tools and services.Committed to innovation, WebPros is continuously enhancing its offerings with digital marketing solutions designed specifically for hosting providers and web professionals.Reporting directly to the Global CRO, I am responsible for:- Developing the global marketing strategy in tandem with the revenue teams.- Driving initiatives across brand awareness, demand generation, partner enablement, and product-led growth (PLG).- Leading and managing global marketing teams across content, digital, media, PR/Comms, creative/design, events, websites and eStores, end-to-end.- Optimising marketing investment ROI by streamlining infrastructure and operations to maximise impact.- Designing and implementing marketing programmes to fuel efficient growth across Partner, marketplaces and D2C GTM motions. -
DirectorMorphosis Limited Mar 2018 - PresentMorphosis specialises in marketing and communications. We collaborate with senior executives to refine marketing strategies and deliver tailored solutions that enhance communication effectiveness. -
Non Executive DirectorPhone-Paid Services Authority Nov 2020 - PresentLondon, GbRegulator of value-added services charged through phone bills, straddling across the telecom and payment industries. The Board is currently actively managing the merger with OfCom. -
Senior Director, Head Of Marketing, EmeaSeismic May 2020 - May 2024San Diego, Ca, UsSeismic is the leading SaaS vendor in sales enablement. As the Senior Director for EMEA, I was responsible for building and scaling the company's international business from its early stage in the region. Working closely with the executive team and other revenue leaders, I co-developed and executed the go-to-market strategy, establishing Seismic as the go-to solution for sales enablement across various industries. Achievements:- Category Creation- Internationalisation- Efficient and Exponential Growth- New market development- Pipeline Generation - Account Expansion- Advocacy- Post acquisition integration- Ecosystem -
Global Director, Strategic PartnershipsLocal Planet Jan 2019 - May 2020London, England, GbCollaborated with the Global CEO on a joint venture project with Accenture Interactive for a £2m investment stake, targeting the £30B media business in 2020. -
Emea Director, Digital Demand Gen And MediaHewlett Packard Enterprise Feb 2016 - Mar 2018Houston, Texas, UsPart of the leadership team that played a pivotal role in creating and operationalising a digitalfirst selling motion for the new Hewlett Packard Enterprise (HPE) after its split from HP Inc. in 2015. My responsibilities included: - Digital Transformation - Brand Launch and Scaling- Market Development- Demand Generation- Digital Marketing- Media- Agency Management- Marketing investment strategy- Team Leadership- Diversity and Inclusion -
Global Marketing DirectorHuawei Dec 2014 - Feb 2016Shenzhen, Guangdong, CnInternationalised Huawei’s Enterprise and 5G business, contributing to the +35% jump in brand value and +37% revenue growth to £60 billion p.a. during my tenure. Scope of work- Internationalisation- Content, PR, Social, Events- Activation of Global CampaignsResigned from the company due to family reasons. -
Global Head Of Digital MediaMicrosoft Apr 2007 - Dec 2014Redmond, Washington, UsLed the global digital marketing and media function, defining data strategy, building digital operations, and optimising marketing efficacy. My responsibilities included: - Digital Transformation- Marketing Effectiveness- Digital Media- Marketing Operation- Agency Management - Global Partnership with Google- Testing and Optimisation- Data and Analytics- Team Leadership -
Founder CeoBananaworks Communications Mar 2003 - Jun 2006Auckland, New Zealand, NzBuilt, scaled, and exited the full-service marketing agency with enterprise clientele, achieving £1M ARR in 18 months at 43% profit margin.Services- Media- PR- Market Research- Creative- Campaign - Community Engagement -
Market Development ManagerSpark New Zealand Mar 2000 - Mar 2003Auckland, Auckland, NzLed successful market development efforts for mobile offerings, resulting in quadrupled volume, increased revenue, and active user base.Scope of work- New Market Launch and Growth- Product Launches- Campaign- Contact Centers
Winnie Palmer Skills
Winnie Palmer Education Details
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Saïd Business School, University Of OxfordFintech Programme -
Victoria University Of WellingtonGeneral -
University Of OtagoEpidemiology -
Cambridge Judge Business SchoolStrategic Digital Marketing -
Nz School Of Business Management
Frequently Asked Questions about Winnie Palmer
What company does Winnie Palmer work for?
Winnie Palmer works for Blackwall
What is Winnie Palmer's role at the current company?
Winnie Palmer's current role is Vice President Marketing.
What is Winnie Palmer's email address?
Winnie Palmer's email address is wi****@****ook.com
What is Winnie Palmer's direct phone number?
Winnie Palmer's direct phone number is +165068*****
What schools did Winnie Palmer attend?
Winnie Palmer attended Saïd Business School, University Of Oxford, Victoria University Of Wellington, University Of Otago, Cambridge Judge Business School, Nz School Of Business Management.
What are some of Winnie Palmer's interests?
Winnie Palmer has interest in Ekonomisk Trygghet.
What skills is Winnie Palmer known for?
Winnie Palmer has skills like Digital Marketing, Digital Strategy, Mobile Marketing, Strategy, Digital Media, Marketing Strategy, Online Advertising, Social Media Marketing, Analytics, Online Marketing, Marketing, Leadership.
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