Winnie Pua Email & Phone Number

Singapore, Singapore, SG

• A strategy-led integrated creative agency, antics@play is founded on the belief of creating new realities for brands and the lives they touch. As managing director, Winnie is both adept at developing global brand.
• Steered company from start-up to profit driving within first year of operations
• Won and grew accounts including 3M, evian, Acuvue, Kimberly-Clark, Essilor, evian, Meiji, Ascendas-Singbridge, MCI, IDA, Wine Culture, Schroders, AMEX, Nanyang Optical, Swarovski, Thailand Tourism Authority, Timezone
• Accolades (latest) 2021 Marketing Excellence Awards: Excellence in Brand Strategy (Gold), in Influencer / KOL Marketing (Bronze), in Brand Strategy (Bronze) Digital Impact Awards: Best Use of Online Video (Gold).
• Developed company digital systems and tools, HR compensation and talent management programs and policies and other developmental initiatives
• Developed proprietary PLAY methodologies & suite of strategic ideation tools

GB

• Tasked with digitalising marketing of Dubai World and development of brand and marketing strategies of key developments.
• Oversaw 4 marketing teams across regions
• Drove brand strategies and marketing plans for eco-city developments; Arabian Canal (Saudi), Halong Bay (Vietnam), Qing Dao (China), Epicentrum (Indonesia) and Puteri Harbour (Malaysia).
• Spending half the time in Dubai, double-hatted as Global head of digital strategy and advised regional teams on digital plans and drove knowledge within organisation
• As spokesperson, Winnie worked closely with local goverments and development partners. Asia Pacific offices were closed in late 2009 due to Dubai’s financing difficulties.

Singapore, SG

• Drove brand and creative strategy for Uniquely Singapore brand. Oversaw 4 departments of ~25 people and A&P activities of 29 cities worldwide, with budget over S$500 million.
• Penetrated key media channels (Hollywood, Bollywood, CCTV), securing ‘product placement’ of Singapore in films, MTVs and major entertainment shows globally
• Conducted global customer insights research and re-segment potential travellers
• Developed global digital blueprint for Uniquely Singapore brand
• Council member of NMAC (National Marketing Action Committee) for Singapore
• Member, Singapore Retailers Branding Commitee

• (Promoted from Snr Manager in Mar 2005)Grew business growth from 4 to 17 markets within 3 yearsOversaw branding and marketing across 17 markets in Asia Pacific and Middle East.
• New global brand direction increased awareness by 35% from 2004-2005 alone
• Developed PR programs profiling CEO & VP, delivered strong share-of-ink
• Identified and drove sponsorship and CSR platforms. CNN corporate testimonial content increase leads in Australia by 35%. Built global partnerships with Aegis, BMW-Sauber and England Rugby
• Developed central creatives for all markets. The “mini” campaign won advertising accolades internationally
• Drove consumer insights through research and developed segmented and customised CRM programs, improving customer satisfaction index by 8% YoY

Singapore, SG

(Promoted from Consumer Marketing Manager in Apr 2003)(Promoted from Senior Executive in Sep 2001)Pioneering brand team that launched StarHub in Singapore. Retail Marketing and Communications- Led a team in planning retail advertising and promotions for over 250 retail outlets. Branding and Product Management- co-developed new positionings for products and.

- Managed ~80 MNC accounts in the banking and financial industries. Clients included Credit Suisse, Citibank, PriceWaterhouseCoopers and Mitsui Group- Consistently achieved monthly sales exceeding $150,000 (~115% of target)www.canon.com.sg

US

(promoted from Marcom executive in Apr 1999)Drive all brand & marcoms support for Creative audio cards. Oversee usability testings and other consumer research.

Quantitative researcher on TV and radio consumption habits

Post-Graduate Dip., Marketing Management, Marketing

B.A., Political Science, European Studies

Gce A Levels, Mathematics, Physics, Further Mathematics

Gce O Levels, 11 Subjects