𝗧𝗲𝗰𝗵 𝗣𝗼𝗱 𝗶𝘀 𝗮 𝗺𝗲𝗱𝗶𝗮 𝗯𝗮𝘀𝗲𝗱 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗿𝘂𝗻 𝗯𝘆 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀, 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗻𝗴 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀 𝘁𝗼 𝗯𝗿𝗲𝗮𝗸 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝗶𝗱𝗲 𝗼𝗳 𝘁𝗲𝗰𝗵.What is it that I do as the marketing wizard?• Develop integrated marketing campaigns for Tech Pod, including Digital, Social, CRM, Search, Promotions, Events, and PR that drive commercial results and consumer conversation.• Leverage research to formulate powerful… Show more 𝗧𝗲𝗰𝗵 𝗣𝗼𝗱 𝗶𝘀 𝗮 𝗺𝗲𝗱𝗶𝗮 𝗯𝗮𝘀𝗲𝗱 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗿𝘂𝗻 𝗯𝘆 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀, 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗻𝗴 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀 𝘁𝗼 𝗯𝗿𝗲𝗮𝗸 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝗶𝗱𝗲 𝗼𝗳 𝘁𝗲𝗰𝗵.What is it that I do as the marketing wizard?• Develop integrated marketing campaigns for Tech Pod, including Digital, Social, CRM, Search, Promotions, Events, and PR that drive commercial results and consumer conversation.• Leverage research to formulate powerful insights that inform and assist with Tech Pod product positioning and marketing campaigns.• Lead content development and digital execution for company brand website. Show less

𝙏𝙚𝙘𝙝 𝙋𝙤𝙙 𝙁𝙖𝙣𝙩𝙖𝙨𝙩𝙞𝙘 𝙂𝙞𝙛𝙩𝙨 𝙞𝙨 𝙖𝙣 𝙚-𝙘𝙤𝙢𝙢𝙚𝙧𝙘𝙚 𝙨𝙩𝙤𝙧𝙚 𝙩𝙝𝙖𝙩 𝙨𝙚𝙡𝙡𝙨 𝙏𝙚𝙘𝙝 𝙋𝙤𝙙 𝙢𝙚𝙢𝙤𝙧𝙖𝙗𝙞𝙡𝙞𝙖 𝙖𝙘𝙧𝙤𝙨𝙨 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩 𝙤𝙣𝙡𝙞𝙣𝙚 𝙧𝙚𝙩𝙖𝙞𝙡𝙚𝙧𝙨 𝙨𝙪𝙘𝙝 𝙖𝙨 𝘼𝙢𝙖𝙯𝙤𝙣 𝙖𝙣𝙙 𝙎𝙝𝙤𝙥𝙞𝙛𝙮. Impactful tidbits:• Oversee marketing strategy, marketing channels, insights, analytics, and MarTech. Responsible for managing the overall budget, performance of spend, and ensuring we hit new customer acquisition and brand… Show more 𝙏𝙚𝙘𝙝 𝙋𝙤𝙙 𝙁𝙖𝙣𝙩𝙖𝙨𝙩𝙞𝙘 𝙂𝙞𝙛𝙩𝙨 𝙞𝙨 𝙖𝙣 𝙚-𝙘𝙤𝙢𝙢𝙚𝙧𝙘𝙚 𝙨𝙩𝙤𝙧𝙚 𝙩𝙝𝙖𝙩 𝙨𝙚𝙡𝙡𝙨 𝙏𝙚𝙘𝙝 𝙋𝙤𝙙 𝙢𝙚𝙢𝙤𝙧𝙖𝙗𝙞𝙡𝙞𝙖 𝙖𝙘𝙧𝙤𝙨𝙨 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩 𝙤𝙣𝙡𝙞𝙣𝙚 𝙧𝙚𝙩𝙖𝙞𝙡𝙚𝙧𝙨 𝙨𝙪𝙘𝙝 𝙖𝙨 𝘼𝙢𝙖𝙯𝙤𝙣 𝙖𝙣𝙙 𝙎𝙝𝙤𝙥𝙞𝙛𝙮. Impactful tidbits:• Oversee marketing strategy, marketing channels, insights, analytics, and MarTech. Responsible for managing the overall budget, performance of spend, and ensuring we hit new customer acquisition and brand goals.• Built and Manage a Marketing team of 20+ professionals across brand marketing, creative, performance marketing, media, visual merchandising, and PR.• Contributed to double-digit sales/earnings growth in 2020 through media mix optimization, org restructure, the introduction of design thinking into product innovation methodology, and commercial planning transformation. Show less

𝗪𝗵𝗮𝗹𝗲 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗶𝘀 𝗮𝗻 𝗼𝗻𝗹𝗶𝗻𝗲 𝗰𝗹𝗼𝘁𝗵𝗶𝗻𝗴 𝘀𝘁𝗼𝗿𝗲 𝘁𝗵𝗮𝘁 𝘀𝗲𝗹𝗹𝘀 𝘄𝗵𝗮𝗹𝗲 𝗺𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗲 𝘁𝗼 𝗼𝘃𝗲𝗿 𝟮𝟬𝟬𝟬+ 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗡𝗲𝘄 𝗭𝗲𝗮𝗹𝗮𝗻𝗱 𝗮𝗻𝗱 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗼𝗻𝗹𝗶𝗻𝗲 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 𝗮𝗻𝗱 𝘄𝗵𝗼𝗹𝗲𝘀𝗮𝗹𝗲𝗿𝘀. How did I impact the business?• Managed and curated content for Facebook, Instagram, and Pinterest; Increased outreach on Instagram by 718% within one… Show more 𝗪𝗵𝗮𝗹𝗲 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗶𝘀 𝗮𝗻 𝗼𝗻𝗹𝗶𝗻𝗲 𝗰𝗹𝗼𝘁𝗵𝗶𝗻𝗴 𝘀𝘁𝗼𝗿𝗲 𝘁𝗵𝗮𝘁 𝘀𝗲𝗹𝗹𝘀 𝘄𝗵𝗮𝗹𝗲 𝗺𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗲 𝘁𝗼 𝗼𝘃𝗲𝗿 𝟮𝟬𝟬𝟬+ 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗡𝗲𝘄 𝗭𝗲𝗮𝗹𝗮𝗻𝗱 𝗮𝗻𝗱 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗼𝗻𝗹𝗶𝗻𝗲 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 𝗮𝗻𝗱 𝘄𝗵𝗼𝗹𝗲𝘀𝗮𝗹𝗲𝗿𝘀. How did I impact the business?• Managed and curated content for Facebook, Instagram, and Pinterest; Increased outreach on Instagram by 718% within one month. • Created a paid promotional campaign on Pinterest, which earned 2.8k impressions and 75 link clicks in six days. • Designed, surveyed, and targeted specific populations and analyzed outcomes revealing the need to tailor messaging to each population. Show less