Winnie Yeoh

Winnie Yeoh Email and Phone Number

Product and Market Research Consultant @ Hyfé
California, United States
Winnie Yeoh's Location
San Francisco Bay Area, United States, United States
About Winnie Yeoh

As a seasoned professional with a passion for bringing groundbreaking ideas to life, I’ve spent 8 years at Impossible Foods leading 0-1 product launches across the US and EU markets, redefining how consumers experience plant-based foods. My journey continued at Amazon, where I spearheaded initiatives to enhance multi-account fraud detection by analyzing customer behavior, crafting detection frameworks, and optimizing the balance between operational feasibility and third-party seller benefits.With a robust background in product innovation, project, and program management, I excel in dynamic environments where collaboration with driven, like-minded individuals is key to success. I’m driven by the challenge of transforming concepts into impactful consumer experiences, and I’m eager to leverage my analytical prowess, leadership acumen, and organizational expertise to pivot into the biotech/technology sector.Interested in these roles: project management, program management, product operations, or strategy and operations. If you're looking to hire for these roles, let’s connect and explore how I can add value to your team!

Winnie Yeoh's Current Company Details
Hyfé

Hyfé

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Product and Market Research Consultant
California, United States
Winnie Yeoh Work Experience Details
  • Hyfé
    Product And Market Research Consultant
    Hyfé
    California, United States
  • Amazon
    Senior Program Manager Intern
    Amazon Jun 2023 - Sep 2023
    Seattle, Wa, Us
    · Identified multi-account fraud detection gaps in Amazon's returns and refunds policies; analyzed customer behavior and calculated total customer refunds amount to forecast potential savings to third-party sellers· Collaborated cross-functionally with Product, Program, Operations, and Machine Learning teams to design two alternative program frameworks to detect customer fraud; new program estimated to increase accuracy of fraud detection; identified several quick win opportunities to enable more rapid adoption of new framework· Influenced Operations team to prioritize improving existing data aggregation method by conducting trade-off analysis between two frameworks; improved multi-account fraud detection resulting in reduction of investigation time
  • Impossible Foods
    Project Manager
    Impossible Foods Dec 2020 - Jul 2022
    Redwood City, California, Us
    · Drove feature prioritization for sausage patty product by weighing trade-offs between salt level and consumer preference by conducting internal product taste tests and analyzing feedback · Conducted competitive analysis of chicken strip products in both the US and EU markets by aggregating retail data to guide product design and prototyping teams in developing Impossible's first plant-based version, resulting in better understanding of competitor products and alignment on product features · Revamped request system by soliciting user pain point feedback from the executive assistants to improve usability of product demo sheet; reduced turnaround time for incoming requests from investors, Impossible's C-suite and VPs by 30%
  • Impossible Foods
    Co-Chair At Women At Impossible Erg
    Impossible Foods Nov 2020 - Feb 2022
    Redwood City, California, Us
    · Enable the ERG to develop and implement action plans for strategic objectives geared towards inclusion & diversity, mentorship and career development· Mentor to 2 early career mentees· Managed the budget sheet for annual activities related to strategic objectives
  • Impossible Foods
    Senior Food Technologist
    Impossible Foods Dec 2018 - Dec 2020
    Redwood City, California, Us
    · Launched company’s first raw sausage product by spearheading conceptualization, design, prototyping and validation; product shipped in August 2021 in three major nationwide retailers, totaling 24,000 grocery stores· Recommended product use case to Sales Team by designing and validating reheat process for fully cooked breakfast patty product; recommendations now used by 15,000 + stores nationwide to reheat product· Diagnosed plant manufacturing inefficiencies by observing production line, shadowing operators in 12-hour shifts and synthesizing feedback from multiple teams; suggested best practices to optimize equipment settings, increasing Overall Equipment Effectiveness (OEE) by 30%
  • Impossible Foods
    Food Technologist Ii
    Impossible Foods Dec 2016 - Dec 2018
    Redwood City, California, Us
    · Expedited cross-functional decision-making via decision matrix for selecting top co-manufacturer of choice by synthesizing feedback from the executive team on trial run products and driving consensus; co-manufacturer responsible for scaling up production of Impossible products for national fast-food chains · Built culinary validation program to benchmark plant-based prototypes developed through rapid iteration against animal products, saving $30,000/year previously spent on external product testing agencies by providing test services in-house· Managed day-to-day activities of a culinary technician to optimize productivity of program
  • Impossible Foods
    Food Technologist I
    Impossible Foods Dec 2014 - Dec 2016
    Redwood City, California, Us
    · Devised analytical methods to optimize textural attributes of flagship product by collecting consumer feedback, interpreting, and correlating them with instrumental data; first product shipped in 2016 and continues to be top-selling SKU· Methodically executed reformulation and ingredient screening efforts for cost cutting objectives
  • Mondelēz International
    Senior Lab Technician
    Mondelēz International 2013 - 2014
    Greater Chicago Area, Il, Us
    Flavor encapsulation in chewing gum and beverage products. Gluten strength evaluation for texture optimization in cracker products.
  • Seneca Foods Corporation
    Quality Control Intern
    Seneca Foods Corporation Aug 2013 - Dec 2013
    Fairport, New York, Us
    Assignments included x-ray unit validation, operating efficiency improvement in the fruit cup production line and manufacturing technique updates.
  • Nestlé
    Applications Group Intern
    Nestlé Jul 2012 - Sep 2012
    Vevey, Ch
    Reformulation work to improve flowability of powdered soup mixes for optimization of manufacturing process.

Winnie Yeoh Skills

Microsoft Excel Data Analysis Microsoft Word Powerpoint Teamwork Haccp Leadership Food Science Data Collection Data Recording Multilingual Communication Skills Food Processing Research Spray Drying Encapsulation R&d Ingredients Statistics Quality Control Quantitative Data Process Efficiency Quality Assurance Food Industry Hazard Analysis And Critical Control Points

Winnie Yeoh Education Details

  • Ucla Anderson School Of Management
    Ucla Anderson School Of Management
    Master Of Business Administration - Mba
  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    Food Science
  • Inti
    Inti
    American Degree Program

Frequently Asked Questions about Winnie Yeoh

What company does Winnie Yeoh work for?

Winnie Yeoh works for Hyfé

What is Winnie Yeoh's role at the current company?

Winnie Yeoh's current role is Product and Market Research Consultant.

What schools did Winnie Yeoh attend?

Winnie Yeoh attended Ucla Anderson School Of Management, University Of Wisconsin-Madison, Inti.

What are some of Winnie Yeoh's interests?

Winnie Yeoh has interest in Environmental Sustainability, Badminton, Experimenting With Recipes, Meeting New People, Health, Children, Skiing, Languages, Cooking, Travelling.

What skills is Winnie Yeoh known for?

Winnie Yeoh has skills like Microsoft Excel, Data Analysis, Microsoft Word, Powerpoint, Teamwork, Haccp, Leadership, Food Science, Data Collection, Data Recording, Multilingual, Communication Skills.

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