Winnie Yeoh
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Winnie Yeoh Email & Phone Number

Product and Market Research Consultant at Hyfé
Location: San Francisco Bay Area, United States, United States 10 work roles 3 schools
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✓ Verified Jun 2026 3 data sources Profile completeness 100%

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Current company
Role
Product and Market Research Consultant
Location
San Francisco Bay Area, United States, United States

Who is Winnie Yeoh? Overview

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Quick answer

Winnie Yeoh is listed as Product and Market Research Consultant at Hyfé, based in San Francisco Bay Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Winnie Yeoh.

Winnie Yeoh previously worked as Senior Program Manager Intern at Amazon and Project Manager at Impossible Foods. Winnie Yeoh holds Master Of Business Administration - Mba from Ucla Anderson School Of Management.

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Email format at Hyfé

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Hyfé

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Profile bio

About Winnie Yeoh

As a seasoned professional with a passion for bringing groundbreaking ideas to life, I’ve spent 8 years at Impossible Foods leading 0-1 product launches across the US and EU markets, redefining how consumers experience plant-based foods. My journey continued at Amazon, where I spearheaded initiatives to enhance multi-account fraud detection by analyzing customer behavior, crafting detection frameworks, and optimizing the balance between operational feasibility and third-party seller benefits.With a robust background in product innovation, project, and program management, I excel in dynamic environments where collaboration with driven, like-minded individuals is key to success. I’m driven by the challenge of transforming concepts into impactful consumer experiences, and I’m eager to leverage my analytical prowess, leadership acumen, and organizational expertise to pivot into the biotech/technology sector.Interested in these roles: project management, program management, product operations, or strategy and operations. If you're looking to hire for these roles, let’s connect and explore how I can add value to your team!

Listed skills include Microsoft Excel, Data Analysis, Microsoft Word, Powerpoint, and 21 others.

Current workplace

Winnie Yeoh's current company

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Hyfé
Hyfé
Product and Market Research Consultant
California, United States
AeroLeads page
10 roles · 13 years

Winnie Yeoh work experience

A career timeline built from the work history available for this profile.

Product And Market Research Consultant

California, United States

Senior Program Manager Intern

Seattle, WA, US

· Identified multi-account fraud detection gaps in Amazon's returns and refunds policies; analyzed customer behavior and calculated total customer refunds amount to forecast potential savings to third-party sellers· Collaborated cross-functionally with Product, Program, Operations, and Machine Learning teams to design two alternative program frameworks to.

Jun 2023 - Sep 2023

Project Manager

Redwood City, California, US

· Drove feature prioritization for sausage patty product by weighing trade-offs between salt level and consumer preference by conducting internal product taste tests and analyzing feedback · Conducted competitive analysis of chicken strip products in both the US and EU markets by aggregating retail data to guide product design and prototyping teams in.

Dec 2020 - Jul 2022

Co-Chair At Women At Impossible Erg

Redwood City, California, US

· Enable the ERG to develop and implement action plans for strategic objectives geared towards inclusion & diversity, mentorship and career development· Mentor to 2 early career mentees· Managed the budget sheet for annual activities related to strategic objectives

Nov 2020 - Feb 2022

Senior Food Technologist

Redwood City, California, US

· Launched company’s first raw sausage product by spearheading conceptualization, design, prototyping and validation; product shipped in August 2021 in three major nationwide retailers, totaling 24,000 grocery stores· Recommended product use case to Sales Team by designing and validating reheat process for fully cooked breakfast patty product.

Dec 2018 - Dec 2020

Food Technologist Ii

Redwood City, California, US

· Expedited cross-functional decision-making via decision matrix for selecting top co-manufacturer of choice by synthesizing feedback from the executive team on trial run products and driving consensus; co-manufacturer responsible for scaling up production of Impossible products for national fast-food chains · Built culinary validation program to benchmark.

Dec 2016 - Dec 2018

Food Technologist I

Redwood City, California, US

· Devised analytical methods to optimize textural attributes of flagship product by collecting consumer feedback, interpreting, and correlating them with instrumental data; first product shipped in 2016 and continues to be top-selling SKU· Methodically executed reformulation and ingredient screening efforts for cost cutting objectives

Dec 2014 - Dec 2016

Senior Lab Technician

Greater Chicago Area, IL, US

Flavor encapsulation in chewing gum and beverage products. Gluten strength evaluation for texture optimization in cracker products.

2013 - 2014 ~1 yr

Quality Control Intern

Fairport, New York, US

Assignments included x-ray unit validation, operating efficiency improvement in the fruit cup production line and manufacturing technique updates.

Aug 2013 - Dec 2013

Applications Group Intern

Vevey, CH

Reformulation work to improve flowability of powdered soup mixes for optimization of manufacturing process.

Jul 2012 - Sep 2012
3 education records

Winnie Yeoh education

Master Of Business Administration - Mba

Ucla Anderson School Of Management

Bachelor Of Science (B.S.), Food Science

University Of Wisconsin-Madison

American Degree Program

Inti
FAQ

Frequently asked questions about Winnie Yeoh

Quick answers generated from the profile data available on this page.

What company does Winnie Yeoh work for?

Winnie Yeoh works for Hyfé.

What is Winnie Yeoh's role at Hyfé?

Winnie Yeoh is listed as Product and Market Research Consultant at Hyfé.

Where is Winnie Yeoh based?

Winnie Yeoh is based in San Francisco Bay Area, United States, United States while working with Hyfé.

What companies has Winnie Yeoh worked for?

Winnie Yeoh has worked for Hyfé, Amazon, Impossible Foods, Mondelēz International, and Seneca Foods Corporation.

How can I contact Winnie Yeoh?

You can use AeroLeads to view verified contact signals for Winnie Yeoh at Hyfé, including work email, phone, and LinkedIn data when available.

What schools did Winnie Yeoh attend?

Winnie Yeoh holds Master Of Business Administration - Mba from Ucla Anderson School Of Management.

What skills is Winnie Yeoh known for?

Winnie Yeoh is listed with skills including Microsoft Excel, Data Analysis, Microsoft Word, Powerpoint, Teamwork, Haccp, Leadership, and Food Science.

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