Edwin (Winn) Maddrey Iii Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, Us

Winn leads the firm’s communications and marketing work across human capital, program/project management and risk & compliance practices. He brings over 30 years of communications leadership experience across the public and private sector, from the US Department of Commerce to TELUS Agriculture & Consumer Goods. He has extensive global experience in transitions, transactions and has led M&A-related communications as well as change management communications. Previously, he led marketing and communications for a McKinsey-designed international rollup and was a senior leader at FleishmanHillard.

I collaborate to assess gaps and identify opportunities to better market and better communicate. Typically, it's a combined focus on marketing, public relations and corporate communications. If you have an issue, a deal or a story to share, we can help. Interim and/or fractional CCO/CMO is also possible. I can help with sales and marketing alignment, marketing strategy, assessing your current processes and MarTech stack, your CRM (from a marketing POV), marketing automation, crisis, transitions, transactions and other communications needs.Have audited CRM and marketing automation setup, workflows. Have launched a paid newsletter, aligning CMS, CRM, website and marketing automation. Developed go-to-marketing plans. Have provided a company litigation support. Developed an internal communications program for a restructuring.MarTech - HubSpot, MailChimp, JungleMail, Salesforce, Campaign Monitor, Campaigner, Constant Contact, Google Analytics, SharePoint, LucidChart, Melissa Data, Brite Verify, Basecamp, Ellington, Stripe, Slack, Monday.com, Muck Rack

Charlotte, North Carolina, Us

Served as Interim Head of Communications for private equity carve-out SaaS company. While reporting to the CEO, I also served as part of executive leadership team of a SaaS aimed at the legal technology space with enterprise value greater than $500m USD. The private equity firm is a global top 10 PE.

Ashburn, Virginia, Us

For a Big Four Accounting firm, I served as the change communications lead in a global change management and communications program for a Fortune 500 manufacturer. This was a 100 hour/month role.

Morrisville, Nc, Us

Acquired by Telus Agriculture (NYSE: TU)• Led marketing and corporate communications, which included external communications and internal communications and events, for this B2B company, and led a team of 6 plus contractors. • Managed transaction-related, internal communication and integration communications post-acquisition (email communications, intranet, meetings, events, WebEx, etc.) for 1,300+ person roll-up, TELUS Agriculture, with 10 acquisitions in 18 months.• For marketing, managed renaming, led the brand, owned the website, owned all collateral and digital and traditional marketing to support to support the brand and the sales function.• For sales, defined the funnel, managed the CRM, managed outbound email campaigns, managed sales support materials, including decks, RFPs, sales information, collateral, trade show assets, any branded items.• Managed annual marketing and media budget. • For content, this included paid, earned, shared and owned media, including company website, all social media, blogs, video content and editorial coverage, our team designed, wrote and delivered marketing and business development content.• For clients, worked on digital transformation projects that sought to align the marketing and sales function with technology, typically CRM and marketing automation.I served as a spokesperson for the company.MarTech – Eloqua, Salesforce, HubSpot, KiteDeck, ZoomInfo, Seamless.AI, LinkedIn Sales Navigator, Campaign Monitor, Google Analytics, MRP Prelytx, LucidChart, Melissa Data, Brite VerifyNote - TKXS was a merger of two entities in 2018 (Technekes and XSInc.) and was later acquired in 2019 by TELUS to form TELUS Agriculture. TKXS merger announcement here - https://www.bizjournals.com/charlotte/news/2018/08/08/photos-as-charlotte-triangle-firms-complete-merger.html. TELUS acquisition announcement here - https://www.telus.com/en/about/news-and-events/media-releases/telus-launches-fresh-new-telus-agriculture-business.

St. Louis, Mo, Us

Focused on client management, strategy, media relations, government relations, public affairs and crisis communications. Category experience included publicly traded and privately held companies, nonprofits, NGO’s and trade associations/groups. Example clients included Krispy Kreme, Primo Water, Arts & Science Council, Food Lion, The Fresh Market, Wake Forest University Schools of Business and others. Worked with technology, telecommunications, healthcare, education, retail, financial services, professional services, consumer goods, food and beverage, distribution and construction industries. Member of the FleishmanHillard crisis communications, retail practice, public affairs and reputation management practices. Worked on numerous special situations including corporate restructurings, litigations, legislative situations, IPO, M&A, divestiture, de-merger, liquidation, bankruptcies, and turnarounds.

Blue Nine Partners provided strategic communications and management consulting services. Served as a consultant and/or in interim management roles. Advised clients on strategic issues and consulted on crisis management and communications, marketing, public relations, community relations and public affairs. He served as a national spokesperson for large, publicly traded companies. Specific initiatives included media training, reputation management, public relations, public affairs, marketing, branding, crisis communications, and partnership development.Interim Role - Topics Education, EVP, Marketing & Business Development (Sept. 2008-Mar. 2011)Led marketing and business development efforts, served as part of the management team. On some client engagements, served as a consultant and senior counsel. Topics Education developed educational programs found at the center of consumer education, workforce development, and philanthropic initiatives. Topics helped corporate, nonprofit, and government clients create programs that engage and educate their various stakeholders in schools, homes, workplaces, and communities. Topics Education was a client of Blue Nine Partners from 2004 until 2008. Interim Role - Decision Support, Vice President, Business Development & Strategic Initiatives (Aug. 2006-Dec. 2009) Served as member of executive management team. Led marketing for the company and led business development for start-up division - an internal start-up, a voter check-in software solution (electronic pollbook or e-pollbook) that encompassed hardware, software and professional services. Led multi-state (15+) lobbying effort with Secretary of State and/or Boards of Elections. This division of the company sold its solutions to states and counties that wanted to automate the check-in process.

Founded and led PR and marketing company from inception to merger into a top 25 US independent agency (CapStrat, now Ketchum (Omnicom)). Served as part of the CapStrat management team after Crescent PR was merged into the company. Led several internal company-wide initiatives, worked on a client accounts and was key part of the business development team.Client accounts included First Charter, Scottish Re, CT Communications, PayStream Advisors and more.

Washington, Dc, Us

Appointed as a Schedule C Presidential appointee in the Clinton Administration. Served as communications officer (internal and external communications, including speechwriting and media relations) for 100-person department. Participated as part of international trade negotiations team dealing with trade access (embargoes, trade barriers and quotas). Worked on political and policy issues, working with the US Congress, the Executive Branch and the White House. Worked on aspects of both NAFTA and GATT (now WTO). Traveled extensively internationally. Top Secret clearance.

Worked on Clinton transition team before moving to White House complex, post-inauguration. Worked as part of team to process job applications, resumes, boards and commissions seats, etc. in the Office of Presidential Personnel.

Washington, Dc, Us

Worked in the office of US Representative Elizabeth J. Patterson (SC-4). Handled legislative correspondence. Wrote speeches. Assisted press secretary. Worked on constituent research and issues.