Lead product development tribes across eCommerce, in-store shopping, payments, and loyalty programs to create impactful digital experiences for our customers. We’ve delivered key initiatives such as omnichannel solutions to optimise traffic between online platforms and physical stores, seamless payment experiences, and multiple rewards mechanics that shape customer behaviour and build long-term loyalty. Our efforts aren’t just about convenience; they also support our path to profitability. We continuously refine fulfilment processes to improve operating efficiency, stabilise backend systems for smoother transactions, and empower staff with the right tools to enhance customer service. It’s a collaborative journey of aligning customer needs with business outcomes - whether by improving product discovery, simplifying checkout, or driving engagement through omnichannel experiences. Every interaction, from online searches to in-store purchases, is an opportunity to create value for both customers and the business.

Takes care of core products at FairPrice Group, which are customer-facing products, involving designers, product managers and end-to-end teams of software engineers. All discovered, designed, developed and maintained in-house! The teams work with our social enterprises and are committed to improving the lives of families in Singapore. Our core products are,Identity - a single account that securely and uniquely identifies customers across NTUC Social Enterprises, to make welfare beyond daily essentials accessibleMemberships - several membership programs for repeat customers, such as Plus! and Just Wine Club.Rewards - our rewarding program that makes shopping at FairPrice Group fulfilling by providing valuable rewards, such as Linkpoints, Vouchers, Lucky Draws.Payments - our omnichannel payments platform to provide customers with their preferred payment method for offline and online channels, such as Pay via FairPrice app - involving FairPrice, Unity, Cheers, and Kopitiam outlets.I also take care of Common Services, and these are developer-facing services and tools, such as for communications (Email, SMS, PNS), media (Image, Video, File) handling, Continuous Integration / Continuous Testing / Continuous Deployment toolings. I lead a niche Quality Engineering team with a unique setup, not a separate testing department. All testing processes and activities are diffused, blended into the entire scrum team, ensuring that product quality is everybody's responsibility.

Line Management; conducts team member appraisals, goal settings, and runs regular team member 1:1s.Assesses team member training requests for suitability against agreed objectives and professional development plan.Leads and coaches on Agile (Scrum, Kanban) activities ran across multiple teams.Contributes to technical pre-sales; Verifies opportunities from a tech point of view, provides estimates for commercial proposals, and provides technical subject matter expertise during sales calls and meetings.Reviews and provides expert opinion on outgoing Commercials Proposals and Statements of Work.Provides expert opinion on project deliverables including wireframes, designs and other project artefacts.Recruiting team members in accordance with Tigerspike policies and ensuring new recruits have the right personal and professional attributes.Plans resourcing options for team members.Involves in regular senior management catch-ups with Heads and Directors (Design, Delivery, Sales).Disseminates expert knowledge within the business by conducting lunch and learns, sending information to the appropriate SMEs, and updating the intranet developer wiki.Determines how evolving best practice can be applied to projects and feeding that into policy setting with the Technical Director and appropriate technical groups (SMEs).Maintains relationships with regional counterparts to ensure the regional policy is consistent between offices and applied uniformly.Ensures software development best practice is followed by reviewing code in source control, meeting with project developers, and critiquing solution and software architectures.Authors software designs and architectures for technical projects.Develops software and ensures the quality of developed software by team members.Ensures team members follow JIRA best practices as workflows laid out and designed collaboratively with Tech Director.

Contributes to technical pre-sales, including qualifying commercial opportunities, providing estimates for commercial proposals, and providing technical subject matter expertise during sales calls and meetings.Performs as the principal technical contact (Technical Lead) for the projects to which are assigned, including attending Sprint Planning, Backlog Grooming, and Showcase meetings.Contributes to the software design processes; leading whiteboard sessions, technical workshops, and prototyping.Develops iOS/Android software rapidly and robustly, ensuring the quality of the engineering work on the projects assigned.Authors software designs and architectures in projects.Peer reviews colleagues code.Follows development best practice, including adhering SOLID principles, contributing to development wikis, using GitFlow, etc.Mentors more junior colleagues.

Develops software (Android and iOS).Authors software designs and architectures for technical projects.Critiques software designs and architectures.Provides accurate development task effort estimates.Follows development best practice; Commenting code, documenting code, contributing to development wikis, and using source control (following GitFlow).Reviews test plans.Critiques application wireframes and designs.

Joined under an IDA Mobile Venture Fellowship program.Inherited Agile Methodology through Scrums, Sprints, StandUps and Spikes.Sustained life-cycles of Software Development for banking projects in different markets.Lead By Example with Product Management for an inhouse employees management mobile application.See-Through, Developed and Launched iOS Applications from project initiation till production stage.Enabled Responsive Web Development for existing mobile applications of the bank through CSS, HTML5 and Javascript.Involved in development of a classified project between Standard Chartered Bank and a Telco which deals with mobile payment in SG market. Crafted Testing Automation Standards to reduce redundant manual manhours on testing.Designed and Maintained jobs on Continuous Integrated servers to streamline processes. On top of BAUs,Marketed the World's Highest Transaction which uses SCB's Breeze on the summit of Mount Everest. Promoting the mobile banking philosophy where customers can bank anywhere, anytime.Played competitively for Standard Chartered Football Club. Trained and fight through league matches with networks across the bank.

Tasked to an on-going project, Far East Home Buyers’ Web Portal. Took ownership of the Content Management System and also developed admin backend modules of the portal with The Team.Designed EDMs for customers.Engaged in merchants negotiation.Facilitated meetings with merchants.Proposed contracts extension with merchants for customers.

1 year 10 months of mandatory National Service, then extended 2 months of service voluntary. Served as the Company Medic of `Bronco' Company under the 46th Singapore Armoured Regiment. Completed National Service with the rank of Corporal First Class.