Winston Martinez Email & Phone Number

Miami, Florida, United States

🔸 FIELD SALES DIRECTOR, Southeast Region (2019 – Present)As the Field Sales Director, I lead and drive sales initiatives in the Southeast Region. My key achievements and responsibilities include:Promotion & Outstanding Results: Promoted to this role to spearhead sales and expand market share in the East Region. Delivered remarkable double-digit year-over-year growth, exceeding targets consistently.Strategic Leadership: I execute company strategies and play a pivotal role in developing individualized business plans for our sales executives, ensuring alignment with our company's revenue objectives. I am recognized as a role model for our core values.Team Building & Management: Leading a team of 46 direct/indirect reports, including 40 Territory Managers and 6 Division Managers. I cultivate high-performing teams and personally lead top-tier teams, sales presentations, and negotiations with C-level executives.🔸 DIVISIONAL MANAGER, FL (2018 – 2019)As the Divisional Manager for Florida, I played a crucial role in achieving key milestones:Revenue Growth: Contributed significantly to revenue growth through the implementation of best-practice sales and territory management methodologies.Market Expansion: Leveraged data analytics to drive market share growth in the South region during 2019.Team Development: Drove revenue growth by building and nurturing competent teams to fulfill the company's strategic mandate.Rapid Team Expansion: Within a record one-month period, I successfully hired, trained, and coached 21 Territory Managers in the Gulf Coast Division.These achievements highlight my expertise in driving sales, strategic leadership, and team development, which have contributed to the growth and success of the organization.

Florida

🔸 SENIOR TERRITORY MANAGER III, South Florida & Southeast Connecticut (2011 – 2018)During my tenure as a Senior Territory Manager III with RJ Reynolds Tobacco, I managed the South Florida and Southeast Connecticut regions from 2011 to 2018. My role involved overseeing increasingly larger and more complex territories due to my track record of exceptional sales performance, client relationship building, and expertise in business plan development and execution.Key Highlights:Strategic Accomplishments:Delivered an incremental $500K in volume, boosting Pall Mall and Camel brands' revenue to $9.5M.Exceeded market share growth and revenue goals in three different markets for seven consecutive years, despite industry challenges like anti-tobacco sentiment, increased regulation, and a major recession.Market Leadership:Achieved the #1 brand position in the e-cigarette market by leading the successful territory launch of Vuse digital vapor cigarettes. This effort contributed to Florida's market share leadership position.Negotiation Expertise: Successfully negotiated contracts with major distributors such as M. Futterman Tobacco and Amsterdam Tobacco, accounting for approximately $1M in annual sales per account.Consistent High Performance: Consistently ranked among the region's top two territory managers for both revenue and market share growth.Advisory Role: Appointed to RJ Reynolds' Two-Way Communication Advisory Panel to enhance communication between senior leaders and territory managers. Mentorship: Coached seven territory managers in sales best practices, business analysis, and budget management.Key Contracts: Secured/executed contracts with prominent retailers, including 7-Eleven, Race Trac, Sam’s Clubs, Circle K, and Wawa.This experience demonstrates my expertise in sales, leadership, negotiation, and strategic planning, contributing to significant business growth and success.

Orange, Ct

🎯 SELECTED ACCOMPLISHMENTS:☑ Accelerated brand volumes 5% for Heineken and Amstel Light, and 4% for Budweiser and Bud Light. ☑ Achieved #1 ranking among 10 Eastern US territories.

New Haven, Ct

Hired in short-term role to support media communications for visit of China’s President, Hu Jintao. Created and edited PR materials, and coordinated information flow to relevant faculty members.

Bba, Savannah State University, Savannah, Ga, 2005, Marketing

Activities and Societies: Member for the basketball Team.

Aa, Sport Marketing & Tourism, Finger Lake Community College, Canandaigua, Ny, 2003, Sports Marketing

Activities and Societies: Member of the Basketball Team

Mba, Finance, Walden University, Minneapolis, Mn, 2011, Finance, General, 3.91