In my role as Head of Growth at Mindshare, I spearheaded marketing strategies to drive brand growth across diverse industries. I led a team of 20 members, focusing on marketing consultancy, digital & social strategy, data & tech, SEO consultancy, and e-commerce, resulting in incremental revenue and client retention.

In my role as Senior Marketing Manager at HSBC, I spearheaded marketing strategy and performance transformation for the APAC retail banking portfolio, and significantly improved trackable marketing investment and performance. Through multi-cultural collaboration and stakeholder management, I built an excellent people network and ensured effective communication with cross-functional teams.

Marketing Strategy & Leadership: Led a dedicated team of 20+ to manage and consult on HSBC integrated marketing, performance and social marketing activities for 7+ years, achieving continuous success in terms of client satisfaction, brand and business upliftDigital Transformation & Performance Optimization: improved ROI for all retail BUs by establishing digital & social media strategy, tracking methodologies, digital journey optimisation, attribution and path to conversion analysis, DCO with A/B testing and report automationOmnichannel Marketing Strategy: develop effective integrated brand and performance marketing strategy for all HSBC retail productsMarketing strategy & performance optimization: derive holistic media/ marketing strategy from a consumer centric point of view, adhere to marketing and business KPIs and at the same time making dynamic decisions based on market trends, changing consumer behaviour and global initiativeWinning mentality: winning numerous awards including KAM FAN, Marketing Excellence, Markies plus vendor side and internal awards