Experienced Internet Sales Manager/ Director Fairhaven, MA 02719winstonbennett1234@yahoo.com - Experienced and proactive professional with over 18 years in the automotive industry, excelling as a high-performing Sales Consultant and Internet Director/Sales Manager. Proven ability to drive sales and maximize profits, including pioneering online vehicle marketing and sales strategies. Adept at leadership, mentoring, and achieving exceptional results, consistently selling 18 to 24 cars a month and leading the Internet Department to account for over 70% of sales. Developed And Implemented process improvements that generated over 1 million dollars in sales.Recently transitioned to the role of Assistant Director at Old Colony YMCA, bringing a dynamic approach to program administration and resident care. Proficient in ensuring a safe and secure environment while upholding the YMCA's mission and adhering to regulatory standards. Demonstrated leadership in managing day-to-day operations, supervising staff, and maintaining fiscal responsibility.Key Skills and Accomplishments:Program and Operations Management: Expertly oversaw automotive sales operations and YMCA programs, consistently upholding policies and procedures to drive success.Team Leadership and Training: Led and trained teams to optimize performance, ensuring consistent delivery of quality care and achieving organizational goals.Innovative Marketing Strategies: Pioneered effective online marketing tactics that significantly increased online traffic and sales, resulting in substantial gross profit monthly.Fiscal Accountability: Managed financial resources effectively, administering petty cash and maintaining adherence to budgetary guidelines.Proactive Maintenance and Incident Management: Ensured safety and cleanliness standards through regular facility checks and prompt resolution of concerns, actively managing incidents for a secure environment.Looking forward to leveraging this diverse skill set and experience to contribute effectively to new opportunities. Thank you.Sincerely,Winston Bennett
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Internet Sales ManagerColonial Ford Plymouth Ma Jul 2012 - Dec 2024Plymouth, MaDaily duties included manage phone and email leads. Ability to respond with energy and interest and continue that level of interest and empathy throughout the sales process. Responsible for day to day operations of Internet Sales department, Input showroom customers information into the CRM system, management/mentoring, Calling unsold showroom traffic, sales training, picture taking & online marketing for specialty vehicles. In the first month hired played a key role in setting a 12 year sale record of over 120 units total & making Colonial Ford one of the top Ford dealers in the region! Set phone/internet appointments an T.O. deals. Promote and sell vehicle specific accesory packages after the sale to new and used car customers.
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Internet Director/Sales ManagerColonial Ford Of Plymouth Ma Sep 2012 - Feb 2022Plymouth MaDaily duties included selling& marketing new and used vehicles and day to day operations of the Internet department. Excelled in picture taking an online marketing and displays for new and used vehicles which led to increased sales of key models such as MUSTANG, and high profit margin diesel trucks and Commercial vehicles.. Worked closely with upper management to come up with ideas that grew the department from 11% to over 70% of sales. Ideas such as selling accessories after the sale of new and used cars. Being the Accessory manager enabled me to do a sales presentation with a new or used car customer one on one prior to the customer entering the finance department for payment. This generated additional $3,000 monthly income for the dealership's front end gross profit. Prior to my arrival this dealership sold 40 to 45 vehicles new & used combined. This figure went to 80 to 110 + vehicles monthly at $3,000 per transaction. Played a key role on a team that was awarded the Colonial Cup in June 2013! This is an award voted on by the General Managers throughout the 16 dealer Colonial Autogroup. This award is based on all phases of dealership operations. From Internet conversion performance to front an back end gross profit, CSI scores and service output and customer retention. This was the first time in 8+ years this was awarded to Colonial Ford of Plymouth. A multi-talented Manager I excelled at responding to leads via text, phone or email, sell cars, TO deals in the showroom. Have been responsible for day to day operations of Internet Sales department, people management/mentoring, sales training, picture taking & online marketing for new, used and specialty vehicles. My process of photography and vehicle notes have taken us to a new level of online vehicle displays which drive customers into the showroom.
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Digital Marketing ManagerAllstar Cycles Apr 2014 - Jun 2014Marlboro MaDaily duties included posting all website, micro site and inventory listings for all advertising companies. Worked with approved company resources to sell, lease and finance vehicles, financing, accessories and other automotive products. I worked to ensure that all the inbound and outbound media communications are maintained and supported. Worked with all managers in support the selling of second hand vehicles, improving inventory feeds feeds with uniform pictures, comments all at 100% at all times. Worked under the owner of All Star Cycles Inc. in supporting direct sales staff and inventories, as well as update SEO, SEM & tracking the results. I was responsible for manually placing inventory on Main Company website, Auto trader, Cycle Trader, Craigslist, Ebay and all other related sites, that can an did improve sales. Developed marketing ideas and strategies and used all available tools to succeed. Made sure that all electronic Marketing and Communication are fully utilized and followed up all aspects of the company plans and process systematically and did so with great follow up. played A Key role in bring All Star Cycle from single digit sales to by time of departure just under 50 untis sold with over $300,000 in retail sales! Have been responsible for day to day operations of Internet Sales department, people management/mentoring, sales training, picture taking & online marketing for new, used and specialty vehicles. My process of online vehicle photography and vehicle notes have taken us to a new level of online vehicle displays which drive customers into the showroom. This was done with aggressive advertising on Craiglist, Ebay and having more photos & being more descriptive than other Power sport dealers in our area!
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Sales Manager/ Internet DirectorSilko Honda Mar 2011 - Dec 2011Raynham Center, MassachusettsDaily supervisory duties included daily sales training, weekend floor TO Manager, contact unsold floor leads, created email marketing campaigns, progressive discipline an contacted current lease customers for new lease contacts. Also responsible for opening and closing the showroom. Took over and became Internet Director with 3 other personnel in the department.
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Internet Sales ManagerColonial South Chevrolet Jan 2003 - Mar 2011Fall River Ma/ North Dartmouth MaDaily duties included selling& marketing new and used vehicles and day to day operations of the internet department. Excelled at picture taking and online marketing and displays which led to increased sales of key models such as Corvette, 2010 Camaro launch and high profit margin diesel trucks.Have been responsible for day to day operations of Internet Sales department, people management/mentoring, sales training, picture taking & online marketing for new, used and specialty vehicles. My process of photography and vehicle notes have taken us to a new level of online vehicle displays which drive customers into the showroom. Worked closely with upper management to come up with ideas that grew the department from 11% to over 60% of sales. Was first companywide to be issued company phones & smart devices. Was also the first to put in place a "meet the staff" page. An expert in my field I advocated and brought company vehicles on off time at numerous car shows including Foxboro stadium and "50's" night in downtown Newbedford, Ma.This ambition led me to selling the first 6 2010 Chevrolet Camaro's before the other 2 Chevrolet dealers in Colonial Auto group. In addition to my management duties I excelled as leader of the sales team with most sales and gross profit 3 out of 5 years. Played a key role in promoting & selling the accessories available. Guided the customer from the initial email or inbound phone call to the delivery and exit TO. -
Senior Sales ConsultantCentral Chrysler Jeep Dodge Ma Feb 2001 - Jan 2003Rt 1 Norwood Ma/ Taunton MaProvided exceptional customer service while guiding the client through the sales process while maintaining high gross profit levels. Excelled at promoting "niche models" and brought in clients on my own accord to purchase high end niche models such as 2006 Dodge Viper RT/10 & Jeep SRT8 Grand Cherokee and Chrysler 300C SRT8 & 4 Door Wrangler models when initially released for sale. An expert in the sales process I Won numerous Salesman of the Month Awards.
Winston Bennett Jr. Education Details
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3.5 -
Curry CollegeCriminal Justice Major Biology & Politics/History Minors -
Curry CollegeCriminal Justice
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Stoughton High SchoolCollege/University Preparatory And Advanced High School/Secondary Diploma Program
Frequently Asked Questions about Winston Bennett Jr.
What is Winston Bennett Jr.'s role at the current company?
Winston Bennett Jr.'s current role is Experienced Marketing Coordinator /Internet Sales Manager/Internet Manager #Ford #Photography.
What schools did Winston Bennett Jr. attend?
Winston Bennett Jr. attended Curry College, Curry College, Curry College, Stoughton High School.
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