- Executive member of Pavilion, a private membership for high-growth operators who are looking to thrive in today's evolving business world.

- Lead Marketing (Demand, Content Marketing, Product Marketing, Brand, Events, and Community), Sales, (Field Sales, Inside Sales), and Revenue Operations (Sales Operations and Enablement)- Supported the largest YOY growth in company history.- Oversaw the development of new brand identity with new positioning, brand standards, and website.- Manage external communications and responses to challenging PR situations.

- Responsible for Marketing plus Events, Affiliate, and Community teams.- Managed the launch or our largest product release in company history (CLASS 2nd Edition) with annual conference product announcement, segmented audience communications, and complete content and product marketing campaign.- Developed 2 thought leadership podcasts - reaching both end-users (educators) and decision makers (policymakers/admins).

- Scaled a small marketing team to create deeper expertise in Content Marketing, Product Marketing, and Sales Enablement.- Leveraged HubSpot to optimize website, run A/B tests, and implement new inbound and lead gen strategies.- Served as a player/coach through pandemic, quickly implementing new strategies to drive demand.- Increased site traffic by 50% and leads by over 200% YOY - engaging over 40k participants in webinars in 2020.- Managed a customer research and brand perception study to inform rebrand. Included focus groups, in-depth interviews, and a broad market survey.

- Restructured team and hired new team members to support growth of the practice. Selected new agency partners for branding, media, and digital. Shifted marketing strategy to an inbound/patient-centric approach.- Initiated practice rebrand and website redesign. Delivered new brand story, tagline, and visual identity.- Implemented online reputation management platform and strategy to improve practice ratings, drastically improving SEO and patient acquisition.- Secured and managed premier sponsorship with MLS soccer team DC United and many other sports and community organizations.

- Founded Senior Care Growth, a senior care-specific arm of Whittington Consulting.- Launched and produced the Senior Care Growth Show, a podcast specifically for senior living sales and marketing professionals.- Partnered with the SMASH conference as a speaker and authored the 2018 State of Senior Care Sales and Marketing Report.

- Managed a team of account managers and strategists. Consulted top clients on marketing and sales strategies. - Independently developed senior living specialization positioning and launched sub-brand, Senior Care Growth. Led to agency’s largest clients and most profitable vertical.- Developed marketing as a service line for the agency. Created standards for implementation and client engagement. Managed digital marketing for clients in a variety of industries.

- Led Marketing services for Whittington Consulting, a HubSpot partner agency. - Partnered with clients to identify business challenges, build marketing strategies, and execute campaigns that delivered more traffic, leads, and revenue.- Implemented a number of inbound marketing tactics, including blogging, social media, landing pages, premium content, lead nurturing and scoring, call tracking, etc. to form holistic marketing programs.- Managed program timelines and client interaction. Created agency processes for client onboarding, communication, and project management.- Analyzed data and reported findings in intelligible presentations with actionable takeaways.

-Responsible for overseeing client engagement for a team of 10 account managers and a diverse portfolio of hundreds of online stores-Delivered innovative strategies for store launches, marketing opportunities, and driving incremental traffic-Developed promotional plans and best practices for retail events and new opportunities to streamline efforts and maximize marketing exposure.

-Managed official online stores for a roster of high profile clients including prominent musicians, iconic brands, celebrities, and entertainment properties-Built lasting relationships with clients to ensure expectations were met, revenue goals exceeded and brand identity and fan base increased-Maximized revenue by creating and executing promotional plans and marketing initiatives including email campaigns, on-site promotions, splash pages, and external marketing efforts

-Responsible for all aspects of running three individual businesses including merchandising, marketing, promotions, forecasting, and inventory management-Created promotional and marketing plans, pricing events, and optimized product messaging, placement, navigation and usability

-Optimized site elements and promotional/product placement in order to deliver clear messaging and ideal customer experiences to drive conversion and sales.

- Supported $400+ million per year web business.- Responsible for promotions, pricing, and execution.

-Oversaw all aspects of promotional efforts for several major categories.-Responsible for managing promotional plans and schedule, overseeing implementation, and measuring success. -Developed new processes and procedures to streamline work-flow which were adopted and used as standards.

-Responsible for accuracy of advertised and in-store pricing, signage, product placement, and product lifecycle management.-Supported buyers and coordinated regularly with vendors, ad operations, the pricing team, and stores.