Winston L. Email & Phone Number

Richmond, Virginia Area

Leading sales performance and strategic growth initiatives in the CPG industry. Key responsibilities and achievements include:- Spearheaded management of consumer accounts and broker teams across assigned territories, consistently driving optimal sales results and exceeding targets.- Developed and executed comprehensive annual sales plans, incorporating in-depth market analyses to set ambitious yet achievable performance goals aligned with both customer needs and company objectives.- Pioneered product simplification and standardization initiatives, significantly enhancing profitability and bolstering market competitiveness.- Orchestrated effective staffing, training, and growth strategies, ensuring optimal resource allocation and swift resolution of spending issues to maximize operational efficiency.Key skills: Sales Strategy, Team Leadership, Market Analysis, Product Management, Account Optimization, Performance Goal Setting, Resource Allocation

Richmond, Virginia, United States

Led strategic growth initiatives and team management in the Southeast and Military markets, driving significant sales volume and market share expansion. Key responsibilities and achievements include:- Identified and capitalized on strategic opportunities to drive volume, market share, and profit through deep understanding of customer needs and market dynamics.- Spearheaded the development and implementation of innovative trade spending strategies, ensuring alignment with company and brand objectives to maximize ROI.- Successfully managed a high-performing team of Account Executives and Broker Managers, overseeing an impressive $90 million in annual sales volume.- Conducted comprehensive sales training programs, performed regular performance evaluations, and executed meticulous budget management to optimize departmental operations and drive team success.- Increased regional market share by 5% within the first yearKey skills: Strategic Planning, Team Leadership, Market Analysis, Trade Spending Strategy, Sales Training, Performance Management, Budget Optimization

Led high-performing sales teams and drove exceptional results in a competitive market environment. Key achievements include:- Spearheaded a dynamic sales team servicing Supervalu accounts, achieving remarkable annual sales of $130 million through strategic relationship building and expert negotiations.- Consistently exceeded sales targets across all divisions, earning prestigious Kraft Leadership awards in recognition of outstanding performance.- Innovated cost-saving strategies by successfully negotiating lower fixed costs for customer merchandising events, significantly increasing revenue and optimizing trade fund utilization.- Increased year-over-year sales by 3%Notable Achievements:• Propelled CBT volume from $99 million to over $130 million within three years through strategic initiatives and improved merchandisingKey skills: Sales Leadership, Strategic Negotiations, Relationship Management, Revenue Growth, Cost Optimization, Trade Fund Management

Led strategic trade initiatives and collaborative partnerships to drive sales growth and brand success in the region. Key responsibilities and achievements include:- Fostered collaborative relationships with customer sales teams to develop impactful business-building programs, consistently meeting and exceeding revenue goals.- Expertly managed the execution of brand strategies within allocated trade budgets, driving increased profitability through enhanced trade efficiency.- Conceptualized and implemented breakthrough promotional campaigns, including high-profile partnerships with Nickelodeon, resulting in substantial incremental sales volume.Key skills: Trade Management, Strategic Partnerships, Brand Strategy Execution, Promotional Campaign Development, Budget Optimization, Revenue Growth

Retail Sales ManagerLed dynamic sales teams to achieve exceptional results, driving significant revenue growth and earning industry recognition for innovative strategies and flawless execution.Key Responsibilities:- Recruited, trained, and managed high-performing sales teams servicing key accounts- Developed and implemented comprehensive training programs to enhance team capabilities- Coordinated engaging sales contests to boost team performance and motivation- Conceptualized and executed innovative promotional events to increase brand visibility and drive sales growthNotable Achievements:- Consistently exceeded sales targets across all divisions, earning multiple prestigious Kraft Leadership awards- Garnered industry awards for flawless retail execution and innovative sales initiativesKey Skills: Sales Team Leadership, Training & Development, Retail Execution, Revenue Growth,