Winston A. Wright Email & Phone Number

Detroit & Ontario Business Unit

Houston, Texas, United States

• Led the charge to disrupt the rideshare industry. Develops operational strategies to maximize business outcomes and drive market growth. Conducts data analysis to determine trends that help foster innovation.
• Successfully launched Rideshare services in Houston market and grew membership 250%
• Raised topline revenue by 500% by implementing market turnaround strategy.

Central/West Region

• Led all aspects of sales and operations to ensure success of national foodservice and hospitality business managing $450Million in total managed revenue across 17 states and over 500 foodservice operation outlets..
• Built annual operating plans and executed on operational strategies to successfully lead the startup of over $30Million in new foodservice business.
• Accelerated revenue growth 5% through meticulous contract management and business development strategies.
• Successfully negotiated and retained contracts with the two largest accounts in Healthcare portfolio that generated $150Million in revenue, accomplished by developing an innovative sales strategy and a compelling value.
• Led a $5million financial and operational turnaround of a failing multi-site foodservice account during first year in role.
• Increased employee engagement scores 12 points by developing engagement action plans and executing a monthly communication strategy while undergoing significant organizational restructure.

Greater Chicago Area

• Served as high-potential performer known across organization for developing innovative strategies that drove market share, achieved financial results, and improved operational processes. Led full P&L responsibility for.
• Exceeded EBIT plan by $250,000 and net revenue price growth plan by $42,000 in 2014.
• Generated $550,000 cost savings annually and enhanced operational efficiencies by leading facility closure.
• Increased Walmart sales 18.5% over 2013, promoting optimal products for customers.
• Grew cold drink sales 6.9% over 2013 in declining Liquid Refreshment Beverage (LRB) environment.
• Improved customer satisfaction four points over 2014 by enhancing customer-centric service model. Developed flexible merchandising staffing models that provided optimal service and significantly decreasing out of stock.

Wixom, MI

• Grew market share, drove distribution of new and innovative products, and led sales teams in achieving results. Spearheaded full P&L responsibility for small-format retail business. Managed 8 direct reports and 50.
• Drove small-format channel sales volume up 16%.
• Increased sales on priority brands Sierra Mist 17% and Pepsi Max 58%.
• Improved beverage category share.3% in challenging market.
• Established merchandising standards for small-format sales channel and developed annual product optimization sales strategies.

Pontiac, MI

• Promoted to provide leadership for 5,500,000-case facility in high-profile market that generated $53Million in revenue. Led and developed 9 direct/135 indirect reports. Led marketing plan execution, cost containment.
• Exceeded EBIT plan by managing price on beverages and driving strong sales on new Pepsi products.
• Achieved 99% on facility and warehouse environmental audit, top score in Michigan market.

Benton Harbor, Michigan Area

Provided leadership to grow market share through strategic planning, product placement execution, customer service and sales growth. $20Million P&L responsibility with 9 direct reports and 135 Indirect reports.

Greater Detroit Area

Analyzed business trends to create growth strategies for grocery, convenience store, gas stations and drug store accounts. Responsible for 12 direct reports and 200 accounts. Provided project manager leadership for $50Million selling method conversion project in Detroit market that was a catalyst for significant organizational change in a strong union.

Greater Detroit Area

Responsible for achieving sales targets, building relationships and gaining incremental product space in Grocery, Convenience stores and restaurants. Consistently exceeded sales targets in all channels.

Greater Grand Rapids, Michigan Area

Supported $60Million in sales by effectively resolving quality, pricing, product and service concerns for 10 corporate dealerships across the US. Strategically implemented quality assessments for defective products, preventing the recurrence of product issues in the future which helped to reduce operating cost for the organization.

Bba, Marketing

Activities and Societies: Resident Assistant, President- Black Student Union- President, Voices of GVSU Choir, Toast Masters, Delta Sigma.

International Business