User Research Intern
TomTom is a leading mapping and technology company based in Amsterdam. As part of the university internship program, during a 6-month internship, I:• Co-moderated three B2B experience projects in collaboration with UX Designers and the Product Manager.• Assisted and guided four stakeholder projects through the UX Research program "UX Rolling Research," helping them conduct their own research.• Improved existing research processes and created research guidelines for stakeholders.• Collaborated with cross-functional teams: UI/UX Designers, Product Managers, Sales and Business teams, and the Software Engineering team.• Facilitated research workshops to help the marketing team collaborate with stakeholders as part of the research process. • Conducted end-to-end research projects using in-depth interviews and usability testing, recruiting internal and external participants through platforms like UserTesting and Respondent.io.• Moderated stakeholder interviews with engineering teams as part of data collection.• Initiated a competitive landscape study as foundational research for product and interface development.• Assisted UX Designers in implementing research methods.