Michael Winter Email & Phone Number

BrandLink Creative (BLC) connects production companies and content creators with strategic brand partnerships. Our team of experienced producers excels in creating impactful integrations that secure funding and boost profitability. Leveraging extensive industry connections, we ensure projects gain wider marketability and faster green lights. Specializing.

• Creative lead for original unscripted programming, development, and production; senior creative executive leadership for business development, ad sales, marketing, AVOD and FAST curation and OTT growth.
• Key creative executive on the launch team of Chicken Soup for the Soul Entertainment during growth period to attract $100+ million investment, completing successful Reg-A IPO and major acquisitions of distribution.
• Executive producer of all nonfiction original programming including series for Netflix, CW, A&E, Discovery networks, and five seasons of HIDDEN HEROES on CBS, earning an Emmy nomination for Outstanding Family Viewing.
• Conceive and sell programming partnerships, integrations, and sponsorships for branded content, building bespoke custom packages to address business goals and maximize ROI in terms of investment and viewership..
• Generated over $30 million of brand integrations into linear and digital content, driving creative innovation for authentic and engaging sponsored content with quantifiable ROI.
• Launch team for new Chicken Soup for the Soul AVOD service, defining brand strategy, targeting and managing growth partnerships. Tasked with creating original programming slate with 3rd party platforms and brand.

Independent executive producer hired to create content strategy, develop concepts, and produce programming for diverse clients, including Scripps Networks Interactive, AETN, Bravo, Original Media, Big Fish, and Jupiter Entertainment. Managed production staff and budgets.

London, GB

• Recruited by production company to lead development and ongoing series for cable networks including HGTV, DIY, Travel Channel, A&E, Food Network, The Weather Channel, GSN, History, Speed, and Ovation. Projects.
• Developed series for distribution across broadcast, cable, streaming, and OTT platforms.
• Branded partners included La-Z-Boy, Best Buy, Disney Cruise Lines, Black+Decker, Home Depot, and Pinterest.Key projects:HGTV/DIY: HOUSE HUNTERS INTERNATIONAL, MAN CAVES, MOM CAVES, HIDDEN POTENTIAL, DEAR GENEVIEVE.

• As SNI transitioned into a rated environment, recruited to expand audiences by creating and managing a slate of original programming distributed across linear and digital platforms for HGTV and DIY.
• Creative lead behind 30+ series and specials Including MAN CAVES (14 seasons), RENOVATION REALITIES (10 seasons), DESPERATE LANDSCAPES, KING OF DIRT, and the first linear-digital tentpole event series, BLOG CABIN (10.
• Conceptualized and developed MAN CAVES, including partnerships all major sports leagues, A-list celebrities, and the USO to produce special “Troop Cave” episode at Camp Virginia in Kuwait.
• Partnered with DirecTV on 3 Super Bowl live events and a programming initiative with the DAN PATRICK SHOW.
• Developed RENOVATION REALITIES (250 episodes), SNI’s first follow docuseries, changing the course of SNI programming.
• Additional series included CREATIVE JUICE (Scripps’ first Emmy nomination), UNDER CONSTRUCTION, YARD CRASHERS, BATHTASTIC, THE KING OF DIRT, and DESPERATE LANDSCAPES.

Stamford, CT, US

• Hired to launch an original programming slate for Comcast’s Outdoor Life Network (OLN). Managed series budgets from $1.5M to +$4M. Oversaw relationships with production companies and major sports leagues. Reported to.
• Developed and executive-produced +20 original series and specials with brand partners.
• Developed 2 of the first wholly branded primetime series: A.W.E (Air. Water. Earth.), in partnership with Red Bull and Bombardier, and PARK RAVING MAD with Ford. This model was adopted across OLN programming and sister.
• Nominated for a Sports Emmy (Outstanding Edited Sports Series/Anthology) for FEARLESS docuseries featuring Mario Lemieux, Tyler Hamilton, Greg LeMond, Pat Tillman, Ty Murray, and Jeb Corliss as well as Bodacious, “The.
• Other brand partners included Ford, Cabela’s, Patagonia, Smith & Wesson, and Shimano.
• Produced ALL-STAR BBQ SHOWDOWN (TV’s first major BBQ competition series), WANTED: TED OR ALIVE (starring Ted Nugent), E-FORCE, SHARK HUNTERS: ULTIMATE TOURNAMENT SERIES, OUTDOOR INVESTIGATIONS, COUNTDOWN, and ROCK THE.

Glendale, California, US

• Produced episodic programming for this production company and unscripted series pioneer.Key projects:
• Segment Producer for ROAD RULES (MTV, 2 seasons). Cast Rainn Wilson as “The Road Master” 5 years before THE OFFICE. Series won a Genesis Award in 2000 (Television – Reality Programming) and was nominated in 2001 for a.
• Segment Producer for THE REAL WORLD: NEW ORLEANS (MTV). Series was nominated for a Primetime Emmy in 2000.
• Senior Segment producer for LOVE CRUISE: THE MAIDEN VOYAGE (FOX).
• Developed LOST IN AMERICA (The WB) and THE SIMPLE LIFE (FOX).