Lisa Winter Email & Phone Number

New York, United States

Woonsocket, Ri, Us

Provided strategic leadership and execution for the communications program supporting CVS Health’s Enterprise Digital Technology team, comprised of over 1000 engineers and architects. Led executive communications for the Senior Vice President (SVP), Enterprise Digital Technology, and the development of a core communications strategy driving the Digital Technology strategy, reinforcing the team culture and advancing organizational change management initiatives. In support of an integrated communications strategy:• Drafted all internal executive communications for the SVP of Enterprise Digital Technology, including Change Management, reorgs, new technologies and engagement messages.• Ran, produced content for and moderated all Town Halls and Office Hours for the organization, working directly with the SVP and his reporting VPs for content.• Wrote and published multiple thought leadership articles shared throughout CVS Health IT and Technology areas (15,000 colleagues).• Pioneered the use of Slack as an internal communications modality and championed its success.• Maintained, created and shared all internal communications for the multiple VPs in the org, using Slack, SharePoint and Unily as delivery tools.• Created an interactive workflow in SharePoint for employees to share their thoughts, suggestions and issues with CVS Health’s digital suite of products. The tool was branded as “Digital Detectives” and helped uncover many issues with our products before our customers did. This tool was used throughout all CVS Health IT and Technology areas (15,000 colleagues).• Planned, communicated and ran an internal Demo Day event, where engineers and architects shared new technologies through a shared interface in an audience of over 2500 colleagues.

Buffalo, Ny, Us

Responsible for broker marketing strategy and serving as the lead for all digital marketing/communication platforms.Key responsibilities included:• Owner and project manager of the Pardot implementation.• Responsible for all corporate marketing campaigns to support sales, including linking Pardot metrics to Salesforce.• Owner and producer of all podcasts for the company using Buzzsprout: https://www.buzzsprout.com/735377 .• Rebuilt, tested and promoted our meritain.com website using WordPress (previously on the Orchard platform): https://www.meritain.com/ • Creation of an enterprise-wide content repository of all sales and marketing materials using SharePoint.• Managed company YouTube and LinkedIn sites for marketing and other promotions.: https://www.youtube.com/channel/UCswUYVNcK7fNdCTaaCrE_BA and https://www.linkedin.com/company/28080 • Served as project manager for Workfront implementation.• Levered Google Analytics and other platforms to report on ROI of campaigns and technology platforms.• Built and maintained corporate intranet using SharePoint and Unily.

Frisco, Tx, Us

Responsible for all project-related work for the corporate SharePoint 2013 environment in compliance with IT PMO standards, following SDLC methodologies. Key responsibilities included:• Consolidation of multiple existing versions of SharePoint platforms (2007 and 2010) containing hundreds of sites and complex workflows to SharePoint 2013. Project completed on time and under budget. • Developed workflows for SharePoint 2013. • Rebranded and launched the IT communication program. • Evaluated and integrated MS Project Server 2010 into SharePoint. • Used SQL Server Report Builder and SQL queries to create and collect data on IT metrics. • Maintained governance standards, both for content and technology.

Buffalo, Ny, Us

Key member of communications team, working directly with the CEO on internal and external communication projects. Created targeted content for audiences, based on location and demographic. Key responsibilities included:• Strategically positioned FNFG during all acquisitions from 2006 to 2012. Worked with employees, C-Level managers, and the media to best position FNFG throughout these four large mergers. • Implemented a technical communication project to include the redesign of the internal intranet on a SharePoint platform and introducing the use of social media (Twitter, Facebook, LinkedIn and YouTube) as an external communications platform. • Planned and executed external media projects, including writing and distributing press releases, organizing press conferences, and writing journal articles. Large projects included: NASDAQ Bell Ringing, Mentoring Matters program, and Empire State Games.

New York, Ny, Us

Responsible for all communications activities for the Federal Market and public relations firm-wide. Key responsibilities included:• Created and distributed press releases for awards won and promotions. • Coordinated award submissions and wrote all supporting text. • Designed brochures for external use and selected appropriate photographs to be used.• Managed a team of three.

Amherst, New York, Us

Responsible for all Product Management aspects for software and SCSI HBAs. Key responsibilities included:• Created all marketing collateral, including product brochures, white papers, press releases, and email blasts. • Attended trade shows to support products. • Worked with Engineering, Sales and Operations in order to complete product lifecycle from start to finish using project management methodologies.• Researched and recommended action on pricing, market research, and development of products.• Helped to initiate rollout of PMO and the creation of all project documentation.

San Jose, California, Us

Worked cross-brand to determine market strategy and corporate messaging. Researched and presented reports on product revenue and helped to determine a discontinuance plan for non-viable products.• Prepared customer-facing communication templates to be used company-wide.• Worked with the Project360 team and QMS team to ensure Best Practices were being followed within Development.

San Jose, California, Us

Responsible for all aspects of the CustomerConnect Internet Web site (support portal). Was the main contact for the project company-wide. Developed Web layout and design.• Prepared all external and internal marketing material for CustomerConnect.• Coordinated Beta testing and worked with clients and user groups to obtain feedback for enhancements.

San Jose, California, Us

Ran the marketing initiative for the Rescue Program (a campaign targeted to our competitors’ customers) for the Office of the CTO. Maintained the internal web site for the program. Prepared marketing materials for sales people. Represented the Rescue Program at trade shows.

San Jose, California, Us

Ran the Bootcamp training program, a ten-week class for recent college graduates, and the corporate Internship program. Planned all speakers and materials for training. Visited various colleges to see if recruiting was appropriate. Ran information sessions at colleges and conducted interviews for participation in the programs. Conducted and facilitated Corporate Overview Training and presentations.• Supervised 100+ students participating in the programs.

San Jose, California, Us

Was the World Resource coordinator for CA-World for Unicenter TNG. Determined the hardware, signage, and collateral requirements for 40 demo stations.• Supervised 150 employees who ran the demos--created schedules and dealt with personnel issues.

San Jose, California, Us

Was the lead writer and manager for the Agent Technology component of Unicenter TNG. • Revamped the format of the guides to provide a standard “template” for future writers to follow.• Wrote multiple user guides for the individual agents of Unicenter TNG and converted all guides into .HLP, PDF, and online Help format.

Oradell, Nj, Us

Tutored students in advanced math, verbal, and SAT prep.

Project Management Certification

Ms, Applied Math-Operations Research

Bs, Math