Elizabeth Winters Email & Phone Number

Philadelphia, Pa, Us

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Washington, D.C.

Fairfax, Va

In this role, I managed several client accounts, focusing on SEO and digital marketing needs. Some key job duties included:- Day-to-day communications as the primary point of contact for client.- Developing an SEO strategy and marketing plan for each individual client. Tactics involved include but are not limited to: + On-site content optimization + Content auditing + Local SEO optimization + Backlink auditing + Finding and executing strategies to improve conversion rates + Coaching clients on reputation management strategies and best practices + Creating email drip campaigns, email blasts, and email newsletters + Social media consulting and posting + Paid advertising, including Google AdWords, Bing Ads, Facebook Ads, and more + Offline PR and marketing campaigns- Delivering monthly calls with clients to provide updates on existing tasks, review performance data, and plan for future projects.- Monitoring KPIs on a per-client basis to judge the efficacy of current tactics, plan future strategies, and grade campaign performance.- Overseeing the production and publication of new content.- Completing analyses of prospective client websites and providing recommendations for the sales and implementation teams.

Pittsburgh, Pa

- Prepared press kits, media materials, and other media outreach support.- Maintained social media accounts for clients, including creating content for posting.- Monitored media hits and tracked circulation, impressions, and website visitors.

Greater Pittsburgh Area

Assisted the Special Events department in the planning, organization, and execution of fundraising events for the Pittsburgh Symphony Orchestra.

Bachelor Of Science In Business Administration (Bsba)

Activities and Societies: Major in Marketing, Minor in French University Honors College Full-Tuition Scholarship Recipient, 2009-2013

High School