In this role, I managed several client accounts, focusing on SEO and digital marketing needs. Some key job duties included:- Day-to-day communications as the primary point of contact for client.- Developing an SEO strategy and marketing plan for each individual client. Tactics involved include but are not limited to: + On-site content optimization + Content auditing + Local SEO optimization + Backlink auditing + Finding and executing strategies to improve conversion rates + Coaching clients on reputation management strategies and best practices + Creating email drip campaigns, email blasts, and email newsletters + Social media consulting and posting + Paid advertising, including Google AdWords, Bing Ads, Facebook Ads, and more + Offline PR and marketing campaigns- Delivering monthly calls with clients to provide updates on existing tasks, review performance data, and plan for future projects.- Monitoring KPIs on a per-client basis to judge the efficacy of current tactics, plan future strategies, and grade campaign performance.- Overseeing the production and publication of new content.- Completing analyses of prospective client websites and providing recommendations for the sales and implementation teams.

- Prepared press kits, media materials, and other media outreach support.- Maintained social media accounts for clients, including creating content for posting.- Monitored media hits and tracked circulation, impressions, and website visitors.

Assisted the Special Events department in the planning, organization, and execution of fundraising events for the Pittsburgh Symphony Orchestra.