Job description :- Plan and execute all digital marketing, including SEO & SEM, CRM, Social Media and Marketplaces- Measure and report the performance of all digital marketing campaigns and assess against goals- Identify trends and insight, and optimize spend and performance based on the insights- Brainstorm, plan, execute and measure experiments and conversion test- Collaborate with external teams, vendors, and agencies to optimize user experiences and boost ongoing promo

SEO & SEM Specialist | Search Engine Marketing Analyst at EF English Centers for Kids & Teens.• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns• Track, report, and analyze website analytics and PPC initiatives and campaigns• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies• Optimize copy and landing pages for paid search engine marketing campaigns• Perform ongoing paid keyword discovery, expansion and optimization• Research and analyze competitor activities.• Responsible to plan and optimize digital marketing budget campaign activities.• Manage and oversee website performance to improve website traffic, user experience and lead acquisition.• Analyze and create analytical reports from all digital marketing activities.

SEO & SEM Specialist at EF English Centers for Adults• Track, report, and analyze website analytics and PPC initiatives and campaigns• Optimize copy and landing pages for search engine marketing.• Perform ongoing keyword discovery, expansion, and optimization• Research and implement search engine optimization recommendations• Research and analyze competitor advertising links• Constantly learn new Search algorithm changes and update SEO strategies accordingly• Develop and implement link building strategy• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.• Optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs.

• Conducting market/competitor research• Lead campaigns: implementation, controlling quality, reporting and result presentation of social media campaigns on multiple platforms.• Project management and discussing projects with our clients• Build keyword-driven strategic content plans marrying strategy and keyword analytics• Research and share new techniques, technology and tools to enhance content marketing strategies and tactics• Manage creation and selection of, and help develop, write and edit relevant content for, collateral assets, websites and other digital properties for a content marketing perspective• Oversee social media strategy for the company• Collaborating with the SEM team to discuss and share results, observations, and new tactics• A/B test ad copy• Keyword mining for both negative keywords and new keyword opportunities• Identify opportunities for new campaigns and increased SEM spend• Provide feedback regarding landing pages and display ads

1. Keyword Research:- Identify relevant keywords related to your business, products, or services.- Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find high-value keywords.2. On-Page SEO:- Optimize title tags, meta descriptions, and headers for target keywords.- Ensure URL structures are clean and include keywords where relevant.- Create unique and high-quality content that provides value to users.- Use descriptive alt tags for images.- Implement schema markup to enhance rich snippets in search results.3. Content Optimization:- Regularly update and refresh existing content to keep it relevant.- Create new content based on user intent and search demand.- Ensure content is well-structured with proper headings and subheadings.4. Technical SEO:- Conduct a thorough website audit for issues like broken links, duplicate content, and crawl errors.- Optimize site speed for better user experience and search engine rankings.- Ensure your site is mobile-friendly (responsive design).5. Backlink Building:- Develop a backlink strategy to acquire high-quality, relevant backlinks.- Guest posting, outreach to industry influencers, and creating shareable content can help build Backlinks.6. Local SEO:- Claim and optimize your Google My Business listing.- Ensure NAP (Name, Address, Phone Number) consistency across online platforms.- Encourage customer reviews on platforms like Google, Yelp, etc.7. User Experience (UX):- Improve site navigation for a better user experience.- Implement a clear call-to-action (CTA) on each page.- Optimize for mobile devices to cater to the increasing mobile user base.8. Monitoring and Analysis:- Set up Google Analytics and Google Search Console to monitor website performance.- Regularly review SEO metrics such as organic traffic, keyword rankings, and backlink profiles.- Make data-driven decisions based on performance insights.