Wirda Mohd Ali Email & Phone Number

Shah Alam, My

Petaling Jaya

Oversee and manage a dynamic team responsible for crafting and executing innovative marketing strategies to enhance brand presence and drive business growth. Tasks include conducting market research to identify target audiences and trends, developing comprehensive marketing plans tailored to meet company objectives, and managing the implementation of multi-channel campaigns. Close collaboration with internal teams and external partners fosters strategic alliances to maximize brand visibility and engagement. Emphasizing creativity, analytics, and strategic thinking, campaign performance is continuously evaluated, and strategies are adapted to optimize results, positioning the company for sustained success in a competitive marketplace.

Bukit Jalil

Developed innovative strategies for brand attraction through web-based marketing programs and SEO techniques. Coordinated communication among IT, sales, research, and other departments to execute product marketing campaigns. Collaborated with the Finance department on financial matters with vendors and suppliers. Worked closely with media agencies to identify effective marketing methods, overseeing the implementation of online marketing plans and analyzing data for effectiveness. Monitored website traffic and internet activity related to the brand, reporting campaign results to management. Ensured timely and budget-compliant project completion and provided assistance to other marketing teams on diverse projects, including Malay content-driven and corporate campaigns.

Bukit Jalil

Drove the planning and implementation of marketing strategies for On Demand, Astro First, Astro Best & International Content. Generated innovative ideas for 360-degree marketing campaigns through various channels and partnerships, attracting diverse audiences. Conducted market research on digital trends and consumer needs. Presented ideas and deliverables to internal and external teams, collaborating with senior leaders on programs, strategies, and budgets. Worked closely with content and research teams, aligning strategies with business leaders to translate findings into mass marketing plans. Managed and oversaw the team to ensure effective promotion of products, targeting the appropriate audience in campaigns.

Malaysia And Singapore

Oversaw three channels (AXN, Animax & ONE) and managed relationships with Sony's Malaysian affiliate, Astro. Developed customized sales packages and creative solutions aligned with client and affiliate briefs. Acted as a key point of contact for day-to-day activities related to account servicing, identified synergies between channel environments and advertiser goals, and delivered proposals to support the sales team. Maintained strong business relationships, evaluated products for improved selling opportunities, and collaborated with the Brand Partnership team to develop new packages. Coordinated with internal departments for smooth deal delivery, invoicing, and revenue tracking. Monitored client follow-up, competitive intelligence, and database development. Worked closely with the Research team to create post-campaign reports and collaborated with the Operations team for seamless processing of bookings and campaigns. Supported existing and new accounts to strengthen relationships with clients and media agencies. Also, collaborated with the Marketing department in planning and organizing trade marketing events in Malaysia.

Puchong

Led the planning and execution of marketing strategies for Picksum, focusing on online customer promotion. Oversaw the active presence on social media, managed campaigns and competitions, and executed online campaigns across various channels. Presented marketing strategies to the Senior Leadership Team (SLT) and collaborated with web developers for website enhancements. Conducted both B2B and B2C transactions, acquired local brands for listing, and identified new opportunities to boost online traffic and sales. Created quarterly E-Commerce Action Plans and assisted the Managing Director in implementing the annual online marketing and advertising plan. Developed e-newsletters, managed Picksum's presence on partners' platforms, and explored collaborative opportunities for brand growth. Actively participated in on-ground activities, ensuring updated content for all brands listed under Picksum.

Space Rubix,Puchong

Led the development of impactful marketing materials aligned with Volunteer Malaysia's brand strategy. Devised creative, holistic campaigns and secured partnerships, identifying new opportunities for brand growth. Crafted enduring brand strategies, fostering increased awareness and loyalty. Monitored trends in the youth and young adult market, managing marketing collaterals and collaborating with diverse entities, from corporate to government bodies. Ensured alignment with commercial goals through collaboration with all departments. Presented brand strategy to top management, managed external agencies, and adhered to marketing budgets. Successfully worked on revenue-generating projects, emphasizing the spirit of volunteerism among youths. Managed a passionate team, elevating Volunteer Malaysia as a brand synonymous with youth and volunteerism.

Damansara Perdana

Led comprehensive public relations efforts by coordinating with diverse media organizations to promote programs for corporate clients. Executed various tasks including preparing press releases, fact sheets, media invites, and organizing press conferences and interviews. Managed social media updates across platforms, handled corporate identity (CI), and collateral for clients' programs. Cultivated strong relationships and networks with political figures, clients, and the media. Monitored and analyzed media coverage across newspapers, magazines, broadcasts, newswires, social media, and blogs. Successfully managed events, including press conferences and promotional events, and handled the PR aspects of crisis situations. Proactively assessed opportunities for sponsorships and partnerships, managing relations effectively. Analyzed results of PR campaigns and efforts, compiling insightful reports.

Kuala Lumpur, Malaysia

Accomplished various key responsibilities in my previous role, including the development of comprehensive marketing communications plans encompassing strategy, goals, budget, and tactics. Successfully crafted and executed a media relations strategy, securing high-level placements across print, broadcast, and online media. Coordinated all aspects of public relations activities, managed media inquiries and interview requests, and created impactful press release content. Monitored, analyzed, and communicated PR results to top management, showcasing a commitment to strategic communication. Additionally, played a pivotal role as an Organizing Committee Member for the Asian Cooperation Dialogue Roundtable Meeting 2011, and led initiatives to visit embassies of the countries involved in the Asian Cooperation Dialogue (ACD).

Bandar Utama

Played a key role in defining brand and program strategies, creating programming schedules, and developing effective product positioning. Specialized in conducting competitive strategic analysis, viewer segmentation, and insight development. Managed the coordination of specialists for brand positioning and oversaw material submissions. Acquired new content from diverse sources and collaborated with the Creative Services, Business Development, and Public Relations Departments for the promotion and sale of urban programs on 8TV. Additionally, I briefly hosted 8TV's Celebrity Chat and contributed extensively to voice-over work for 8TV, TV9, and TV3 promos. Notable project involvement includes Showdown, So You Think You Can Dance, Malaysian Idol, and Project Runway Malaysia, among others.

Contributed significantly to my role as part of the organizing committee, specifically overseeing registrations and auditions. Additionally, played a key role in planning and coordinating promotional schedules and logistics for contestants participating in Malaysian Idol.

Serdang

Managed diverse tasks in the PR department, including crafting press releases, compiling meeting minutes, maintaining mailing lists, and preparing promotional items. Orchestrated and organized various press conferences for new artistes. Played a pivotal role in the organizing committee for Blue's 'Do You Feel Guilty?' campaign, promoting the band's new single. Contributed to the success of promotional tours for C21 and Blindspott in Johor, K.L, and Kuching. Gained valuable exposure to the music industry's working environment and provided support for numerous administrative tasks within the PR department.

Bachelor Of Mass Communication With Honours (Public Relations), Mass Communications

Activities and Societies: • Orientation Committee for May student intake • High Committee (Media Relations & Publications Manager/ Website.

Diploma In Communications And Media, Mass Communications

Activities and Societies: • Public Speaking – Inter-Faculty Level Participant • A UiTM Delegate at the Film & Broadcasting Festival.

Pmr & Spm, Arts Stream (English Literature,Economics & Accounts), 5A (Pmr) & Grade 1 (Spm)

Activities and Societies: • Editor of The English Language Society Magazine (The ‘Gazette’) • Pertandingan Bahas Bahasa Inggeris Piala Tan.