Matthias Wirth Email and Phone Number

Experienced interim manager in the areas of business development, marketing and sales. Successful implementation of go to market strategies:• Successful development of b2b marketing cooperation in the field of mobile advertising of Deutsche Telekom.• Project manager for training as part of change management during realignment of companywide IT services.• Design and implementation of brand building (CI/CD). Marketing and business development for a mid-sized IT services provider.• Design and implementation of business development and strategy workshops in the IT, telecommunications, energy and trade industry.• Restructuring sales and marketing approach for a leading company in the field of domain trading, SEM/SEO.

Responsible for global sales, marketing and business development

BlueJeans Network (US)/VideoMeet as part of Deutsche Telekom group Management of the setting up sales for global customers. Definition and implementation of international sales strategy. Internal positioning of this board of director project with top decision-makers.• Responsible for setting up sales and key account management (DAX companies and top 500 Germany).• Key account management for MNC (VW, Bombardier, Shell, Federal Employment Agency, Caritas, etc.) including negotiating pricing with US partner.• Building channel management including lead management and CRM using Salesforce.• Recruitment and training sales representatives as well as steering and funnel management.• Decisive influence in the formulation of the 4Ps in particular with regard to price and product roadmap.

Global responsibility for communications, PR and media relations in the financial service industry (b2b).• Development and implementation of international communications strategy.Positioning of T-Systems as the leading IT service providers with high mediaattention.• Positioning of the Executive Board in top media and T-Systems as the only ITservice provider for exclusive industry events.• Significant cost reduction and improvement in quality through structured selectionand control of marketing agencies.• Results-oriented marketing communications, classic (above-the-line) and below-the-line campaigns, offline/online.

T-Com – Central Business ManagementStrategy and business development for sales and marketing.• Project management new business and innovation management.• Successful identification of new business and product areas.• Development got to market strategy in the context wholesale - retail (b2b).• Market segment and customer analysis, including economic considerations.

Deutsche Telekom AG – Corporate Customers DivisionResponsible for business development, sales strategy and sales marketing in the position Head of New Business and Head of Group wide Market Development.• Developing and implementing marketing strategy, marketing and businessdevelopment with a focus on revenues and EBIT.• Project management partner marketing in the sales department for over 100distribution partners.• Design and implementation of marketing support for 3,000 salespeople.Development and rollout of an IT based expert system (product information) fornational sales Germany. Development and implementation of sales guides.• Establishment and enforcement of marketing controlling for marketing activitieswith a total budget of € 20 million. Cleanup of regional marketing planning in adifficult environment and against some massive resistance.• Planning and implementation of marketing communication for distribution sales.• Design and implementation trade fair strategy for CeBIT and SYSTEMS. Steeringand conceptual development of regional events for top clients.• Leading a team of five employees and professional support of the reorganizationprocess, including personnel reductions. Responsibility operating expenses budget.

Deutsche Telekom AG – Multimedia DivisionCommunication, PR and product management for e-commerce and internet products. Developing sales and marketing strategy. Setting up partner program with 100 agencies and distribution partners.Development and management of a project team with 6 employees.

Deutsche Telekom AG – Business Customers DivisionEvaluation of strategic decision making documents and concepts. Preparation and execution of sales manager meetings.