General Manager
CurrentNexcel is a below-the-line communication company offering a mix of strategic touch-point solutions and diverse innovative channels supporting highly tailored messaging for brands to leverage in integrating communication for campaign reinforcement. Nexcel covers a wide range in the conventional non-media segment—bespoke promotional giveaways, point-of-sale displays, leafleting/poster and banner services, market activation, product sampling, etc—as well as specialized platforms for niche optimization. My responsibility is in corporate plan/strategy implementation and management of all aspects of business.