Led the marketing strategy and campaign development for top B2B technology companies, including ServiceNow, NetApp, Pure Storage, Commvault, Klaviyo, Cisco and Riverbed. Expertise in working with clients across the tech ecosystem, from partners (channel/alliance), customers, enterprise, distribution, and startups. • Directed strategic discussions, oversaw implementation, and managed internal teams across multiple projects and tight deadlines to achieve desired results as the primary client-facing account manager.• Attained annual revenue growth goals during my tenure, by retaining and expanding existing book of business, while identifying and pitching new business growth opportunities. • Developed and launched a thought leadership podcast program for ServiceNow, titled “Innovation Today,” which surpassed 15K downloads within six months.• Spearheaded the creation of a BFCM go-to-market partner campaign for Klaviyo, promoting their e-commerce marketing automation SaaS, contributing to 48% year-over-year revenue company growth in Q4 FY23.• Led the conceptualization and execution of an ABM paid LinkedIn cloud content campaign for NetApp, achieving a 69% engagement rate, and acquiring 76 new leads within 3 months. • Revitalized participation in Commvault’s Partner Advantage Program through strategic rebrand campaign targeting internal sales team and partners, exceeding client goals for engagement and sign-up metrics.

Primary director of the day to day agency and marketing support efforts focusing on B2B specific clientele, including Profile Products, RainBird, TriLumina, Dante Valve, Cable ONE Business, MiTek, BillingTree, Enevate and Fertizona. Expertise in wide variety of industry verticals, ranging from technology, agriculture, manufacturer, financial, security, construction and cable/internet.• Conducted B2B market and brand research to develop strategic sales and marketing recommendations for 10-15 clients, through variety of integrated channels and initiatives from content development, social/PR, thought leadership, lead generation, digital, websites, events and media support.• Actively pitched and supported team with the acquisition of new business through RFPs’ and organic growth, resulting in business wins and additional revenue growth exceeding $1M. • Developed a comprehensive marketing and messaging strategy for Cable ONE Business, resulting in a marketing program that increased awareness and achieved lead referral goals with over 2,500 prospects. • Led a strategic and awareness driven PR/Social campaign for two of Profile Products business divisions, resulting in a 1300% increase in YOY media coverage, over 3 million impressions, a 260% improvement for social media engagements and registering a 250% increase in social media traffic to the website.• Re-positioned TriLumina as a technology leader in the LIDAR industry, through an integrated campaign targeting customers and investors, resulting in over 2 billion media impressions worldwide.

Directed all aspects of marketing business for 6 clients, including Sysco, Southwest Airlines and U.S. Air Force. Led team of 5 - 10 people in developing integrated TV / digital programs.- Increased awareness, changed perception, drove sales, and increased engagement by leveraging brand through strategic platforms and partnerships.- Served as trusted advisor to clients, leading and mentoring agency teams, effectively driving key partnerships, and managing multi-million dollar budgets.- Drove FY14 partnership between Sysco, Food Network, and Celebrity Chef Robert Irvine, sponsoring ‘Restaurant: Impossible’ TV show, increasing positive perception of Sysco’s product offerings for fresh and local ingredients, building awareness of business solutions and services, and supporting sales objectives at local events.- Oversaw 2014 Southwest Airlines creative brand refresh, specifically across Hispanic targeted markets, utilizing television, radio, and outdoor marketing tactics to successfully achieve internal sales goals, while raising awareness of brand offerings.- Increased visits to Legacy EX(R) website 32%, generated 3M video views, and achieved objective of increasing brand awareness for smoking cessation program for adult smokers by leading partnership with national public health foundation dedicated to tobacco control and premium content creation site, My Damn Channel, to sponsor ‘The Tweekly News’, a weekly Twitter comedy segment hosted by Sklar Brothers.- Won gold at NAHG’s National Awards and achieved goal of shifting perception in home market for buying ‘new’ vs. ‘used’ by directing efforts supported by website and digital campaign that created new brand extension for BuilderHomesite.com called ‘Start Fresh, Buy New’.- Established U.S. Air Force strategy to support JAG and AFROTC programs, achieving FY13 objectives of increasing awareness amongst target audience while successfully hitting recruitment goals.

Implemented and drove online / social marketing programs for over 20 different B2C restaurant clients, most notably Landry’s Inc., Burger King, Carl’s Jr. / Hardee’s, BJ’s Restaurant, Bravo Development, and Mimi’s Café. Led team of 5 people.- Developed return on investment (ROI) focused e-mail and digital programs, supporting restaurant engagement, sales, and traffic goals for specific events and promotions.- Surpassed yearly program objectives by 150%, in just 3 months, through aggressive online and social marketing campaign for Bob Evans.- Demonstrated program results and proposed tactical recommendations to clients, increasing ROI through monthly program data analysis.- Achieved internal sales goals by maintaining revenue of existing clients and actively seeking out new opportunities through product offerings.- Oversaw account coordinators while supporting and managing day-to-day work flow among departments.

Developed and strengthened marketing communication programs for vast array of clientele, with specific focus on supporting real estate sales and club membership goals, while managing team of 5 - 10 people. Positioned, branded, and advertised print, collateral, outdoor, broadcast, digital, social, direct mail, promotional, websites, event planning, PR, sales centers, signage, and lifestyle / landscape photo shoots.- Doubled sales from previous year within 1st 6 months of 2006 by overseeing marketing efforts with Castle & Cooke to reposition Saddle Creek Ranch from golf community into resort community and broaden market appeal.- Sold out community of 3 Creek Ranch, $300M private golf community in Jackson Hole funded by Farallon Capital by supervising marketing and positioning efforts over 2 years.- Managed marketing efforts, selling out all units in Phase 1 within 2 months for The Villa’s at Miraval, a Tucson-based luxury resort owned by Steve Case’s Revolution Living.

- Selected from over 2,000 applicants nationwide to participate in the internship program. - Actively researched and contacted potential new sponsors for major sports clients.