Feb 2023 - present: Business Messaging Monetization, Ads that click to WhatsApp Feb 2020 - Feb 2023: Enterprise Products

With broad content skills, an entrepreneurial spirit, and MBA coursework to support my interests, I've run my own businesses and managed marketing and communications for many others in addition to the various "day jobs" shown in my experience. - Co-owner of WiseCo Electric & Solar, Inc. since 2003, managing financial operations as well as marketing and communications.- Owner-operator of a boutique vacation rental home with occupancy over 7 years of 80 to 90% per year, which far exceeded the typical 40-55% occupancy enjoyed by most homes in the area.- Digital communications Consultant for the Sacramento Youth Symphony, providing communications, web strategy, and PR management.- Volunteer social media manager for the Rancho Murieta Country Club tennis organization, spearheading the group’s move to social media and upgrading to digital tools to better connect with members.

Marketplace ecosystem specialization, including the following contributions:- Product management, design, and strategy for third-party seller help experiences.- The complete redesign of help portals as described in Projects (sellerhelp.walmart.com and supplierhelp.walmart.com).- Content strategy team leadership: writing, design, and standards definitions for seller-facing communications and digital marketing projects, including Marketplace.Walmart.com and the Sell Better Blog.- UX writing/content design for seller listing and management apps.- Design leadership and mentoring of junior team members in strategy, style and standards.

Over the 9+ years I supported Cisco’s software users, I advanced from individual contributor to manager of a team of multimedia/instructional designers. I also had many opportunities to apply and expand my skills with cross-functional contributions.My journey at Cisco included these highlights:- 4.5 years managing the design & development team. Presiding over the transition to full-time remote work (~2012), I refined processes to help us work efficiently and collaboratively in our virtual office. I also mentored team members and supported their career development.- Program, project, and curriculum management for self-paced and live, online instructor-led training. I supervised content decisions, managed schedules, and led developers. - Multimedia and instructional design for WebEx University, creating course materials, templates and style guides for our group.- Product management for a 0-1 help & training portal. I designed and managed the launch of a customer support community serving over 20,000 visitors per day.- Help community management, directing its operations for 2 years, including SEO, accessibility and localization, vendor contributions, metrics implementation, and usability improvements.- Product management content strategy leadership. To break down organizational silos between training, documentation, and support, I drove an initiative to create a new unified customer help experience. Together, we audited content and processes, created a workflow framework, and partnered on the design of a custom-built help portal.

Communications consultant for several clients. Work included instructional design, product marketing data sheets, press releases, technical and user manuals, web site usability analysis and maintenance, proofreading, and graphic design for government and corporate customers.

- Web and graphics design for Professional Services team responsible for online bill presentment and payment. I created functional, customized HTML site mockups for prospective and newly signed customers- Technical writing, UX writing and usability consultant for Product Development, creating documentation, UI content, and design standards for internal software products. - Internal communications designer, publishing weekly updates across teams.

Training developer creating dynamic HTML training modules for the A-10 pilot training program at Davis Monthan Air Force Base. Led the transition to HTML from proprietary software, creating the information architecture, style, and feature-set for their new deliverables.

Designed and presented hundreds of engaging, interactive lessons on writing composition, analytical reading, critical thinking, and related English curriculum topics. Also taught U.S. History with an emphasis on simulation activities, critical analysis of events, and studying primary source materials to make connections to current events.

Taught advanced writing skills and literary analysis to college-bound honor students.