Social Media Manager
Current- Manage social media marketing campaigns and day-to-day activities- Developed relevant content topics to reach the company’s target customers.- Create, curate, and manage all published content (images, video, written, and audio/podcast).- Developed and expand community and/or influencer outreach efforts.- Design, create and manage promotions and social ad campaigns, being sure to integrate with the company's overall marketing campaign plan and channels.- Analyzed key metrics and tweaked strategy as needed.- Compiled reports for management showing results (ROI).- Advocated for the company in social media spaces, engaging in dialogues and answering questions where appropriate.- Monitor trends in social media tools, applications, channels, design, and strategy.