Richard Wise Email & Phone Number

I had a net worth of $45 and was chauffeuring for the Saudi royal family in Paris while studying semiotics at the Sorbonne. I was 22.That’s when I got the inspiration to be a Brand Anthropologist.I realized I already had an exotic population to study: my clients.I mapped the cultural code of luxury, projecting how it would evolve into the future and found my way to serving as an anthropological consultant for high-profile marketers at Diageo, Bulgari and Mercedes-Benz. Ever since, I’ve been a speaker at World Future Trends, Front Edge of Innovation and Nudgestock and have also served as a consulting futurist for Faith Popcorn’s Brain Reserve and the Wharton School.My client list has expanded to include Bacardi, Philips, Virgin, Diesel, Ford and Coca-Cola. My work has taken me to Tokyo, Seoul, Hong Kong, Jakarta, Kuala Lumpur, Dubai, Mexico City, Buenos Aires, Rio de Janeiro, Rome and back to Paris where my voyage of discoveries first started. I’ve learned that every marketer, whether for a corporate brand or one’s own brand, has to learn how to transcend the psychopathic narcissism which always plays some part in their drive to promote themselves and their brands. This gives them a good chance of creating something that is not perceived as merely self-serving or downright stupid. I tell the story of this in my book, "Save Your Soul: Work in Advertising!"I seek to open up new levels of insight about why we do - and buy - the things we do and what that teaches us about the cultural codes that subtly bind us together.

Listed skills include Brand Architecture, Creative Direction, Creative Strategy, Advertising, and 21 others.