24+ years B2C, B2B, and B2E digital marketing experience with concentrations in marketing and business analytics, conversion rate optimization, AI optimization, chatbots, marketing automation and machine learning, email, marketing operations, event marketing, 1 to 1 marketing, and traditional print marketing Direct response marketer and strategist specialized in optimizing online lead generation and sales campaigns; national, global and Fortune brand experience; Marketo, Adobe, Sitecore, Google Analytics, Google AdSense, Google AdWordsSocial Media Manager - 100% of website traffic (73,500+ pg views) generated with zero spend by blogging and creating valuable content used to engage and connect with communities across YouTube, Twitter, Facebook, Pinterest, Forums, WordPress, and Tumblr for monetization through email list building, affiliate marketing, paid placements, and online advertising; YouTube partner creator with 5K+ subscribers and over 1M viewsSkills and Technology: MarTech Stack Planning and IntegrationMarTech Stack Buyer/Contract NegotiationMarTech Stack Vendor/Contract SeveranceMarketing Automation - Marketo AdminMarketing Operations ManagementMarketing Experiments; A/B and MVTEnd to End Email Campaign MarketerContent Creator and Conversion CopywriterSocial Media Marketing and BloggingVideo Production - Nonlinear Video EditingInternet Marketing Campaign, Agency, and Vendor ManagementDigital Media BuyingDisplay Ad Network ManagementDirect Response - B2C, B2B, B2EReporting / KPI Analysis and PresentationLanding Page, Email, Display Optimization Co-RegistrationEvent Marketing1 to 1 Product Survey MarketingWorld Travel:Ireland, Scotland, Wales, Italy, England, France, Greece, Germany, Mexico, Switzerland
Listed skills include Email Marketing, Online Marketing, Online Advertising, Lead Generation, and 46 others.