I am a Graduate Student at Fairfield University obtaining my Certificate in Nonprofit Management, accepting Substitute and Teaching positions while completing my studies.

Lead and supervised media agency in media management, communications planning and strategy across all Beiersdorf brands, delivering strategic framework and tactical recommendations to drive brand growth. Served as the main point of contact at Beiersdorf for the Media Agency Account, Strategy, and Digital Group Directors and their teams, as well as for media partner sales representatives. Developed and secured media strategies and plan tactics to deliver on brand goals with the media agency, driving the process from briefing through the media approach and plan recommendations, across Linear TV, CTV/OTT, Digital Display/Video, and Magazines. Collaborated with internal Digital, Social, PR, Shopper and eComm teams, to synergize communications across all paid and owned touchpoints in the consumer journey. Responsible for the day-to day media management and operations. Supervised monthly budget summaries and competitive reporting, ongoing plan revisions, media authorizations, and service partner contract negotiations. Managed annual measurement plan framework and agency monthly reporting across media KPIs, providing data-driven, actionable insights and optimizations. Contributed to ongoing global deliverables and presentations, and incorporated global guidelines into US plans. Managed annual agency performance evaluations, media audits, and bonus calculations. Participated in Media Agency Pitch, developing briefing materials and baseline measures, attending chemistry and presentation meetings, and evaluating agencies on final scoring criteria.ALL BRANDS: NIVEA, NIVEA Men, Eucerin, Aquaphor/Aquaphor Baby

Lead strategy and activation, managed relationships with senior clients, grew agency business, increased operations efficiencies, and nurtured agency talent. Directed communications strategies and recommendations, across TV, Radio, Print, Digital Display/Video, and OOH, delivering well-supported, clear solutions to achieve clients’ brand vision and exceed marketing objectives and business goals. Negotiated with media vendors, realizing aggressive rates and pioneering integrations, capitalizing on marketing trends and innovations, selling through industry and client “firsts”. Supervised the media plan execution, including buy stewardship and creative trafficking. Oversaw client media budgets, including tactical allocation, implementation and reconciliation. Managed campaign reporting & analysis, defining program KPIs, monitoring performance, and driving optimizations. Built and maintained senior client relationships across multiple functions. Negotiated agency-client contracts, detailing scope of work, staff requirements, and remuneration structures. Liaised across external disciplines that support and serve the client marketing teams. Oversaw syndicated research, competitive reporting, audience analyses, geographic analyses. Employed agency proprietary tools and commissioned custom studies. Scaled and grew existing agency business. Drove agency new business acquisitions, directing the RFP process and pitch presentations. Initiated processes and procedures to streamline internal communications and the sharing of best practices, to increase the agency’s agility, flexibility, and cost efficiencies. Nurtured the evolution of a high performance, motivated culture, mapping individual career goals and succession plans, shaping multi-disciplinary teams of Planners and Buyers.TOP ACCOUNTS: National Geographic Channel, Univision Networks, TV One Network, Clarks Shoes, Modell’s Sporting Goods, Smashburger

ACCOUNTS: Cadbury Adams, IHOP, Sands Casino, Mutual of Omaha, Bombardier, US Coast Guard, NJ Health

ACCOUNTS: Discovery Channel, Planet Green, Animal Planet, Military Channel, Discovery En Espanol US & LATAMMedia Plan of the Year Grand Prize and Silver Effie Award for Discovery Channel’s Planet Earth campaign

ACCOUNTS: A&E Television Networks, MTV Urge, Meow Mix, Ace Hardware, Webster Bank

ACCOUNTS: MTV Networks

ACCOUNTS: Procter & Gamble, Global Business Unit (Europe, Middle East, Africa)

ACCOUNTS: Procter & Gamble, Coca-Cola, KitchenAid, Barbados Tourism Authority