-Helping the D2C brands with inorganic growth. -Managing 15 Million+ Ad spend per month.-Delivering the matrixes which help in optimising the entire value chain up until the LTV.

Led the Real Money Gaming (RMG) team on all fronts.-- Worked as an account manger for Rummy Circle an d My11Circle, scaled both of the account to 10x in terms of volume and achieved a record 37% increase in the ROI for the client.-- The efforts resulted in the acquisition of more than 3 million registered users and 300k paying users in my journey of 2 years. This was achieved with the help of making a marketing mix that included all the big channels such as Facebook, Native… Show more Led the Real Money Gaming (RMG) team on all fronts.-- Worked as an account manger for Rummy Circle an d My11Circle, scaled both of the account to 10x in terms of volume and achieved a record 37% increase in the ROI for the client.-- The efforts resulted in the acquisition of more than 3 million registered users and 300k paying users in my journey of 2 years. This was achieved with the help of making a marketing mix that included all the big channels such as Facebook, Native, POD (OEM Inventory), RevX and the not so mainstream channels such as SMS, Direct Media Buying from Apps and website along with the utilisation of partner inventory to the fullest.-- Deployed advanced analytical tool, Tableau to be used in the data analytics and reporting of above said clients.-- Streamlined the internal process of vendor onboarding and set a procedure to be followed for the PnL of the department. Show less

CommerceX provided a steep learning and growth curve to me.-Learned a good deal about the D2C brands and their marketing strategies. -Got first-hand experience in Search Engine Marketing (SEM) and Social Media Marketing (SMM).-Lead a team to optimise the ROI/ROAS on channels of mass marketing such as SMS and E-mail.