Brad Caines Email & Phone Number

I have been with WithIt since 1996 continuously developing character based brands aimed at all age groups. In general, I specialize in the creation or 'worlds' for my characters to 'live in', so providing a far deeper experience than just imagery.I started hand painting t-shirts in my youth and then moved on to screen printing them in my bedroom. I’ve always had the tenacity and drive to succeed. From selling t-shirts on street markets back in 1991 to developing Withit into a multi million pound product selling brand it is today. The range of designs I have created in the last few years are now fast taking shape commercially as I now develop finished products from the Far East to aid licensing as well as DTR or distribution programs. I have developed WithitWorld products for companies such as Burger King, WH Smiths, C&A, Auchan, Sears, Sainsburys & more. Extensive travel to promote and do business face to face has always been a key factor in building the brands success and being flexible and inspirational with clients has led to strong personal and business links.PHIZZOGS - Fresh and edgy brand for teen/youth culture of today. Slogan and humour driven with a sweet spot of 15-25, student set, but also for the 30-40 somethings with great graphic characters, backed up with short animations. JOEY & JOY - Aimed at girls 6-12 years, based on two fun loving monkeys, a range of great graphics applied to eye catching products, school bags, stationery and plush toys & cushions. Costume characters have now been developed. Lots of scope for story development.KITTIES IN THE CITIES - Visit the most exciting cities in the world, New York, Rio and Shanghai and more. Beautiful stylish graphics combined with an educational slant for girls 8-14.DOODLEBOOS - Pre School characters with a 50's design sentiment of beautiful colours who live in a dream like world of learning and discovery.

Listed skills include Graphic Design, Creative Direction, Brand Licensing, Art Direction, and 40 others.

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  Creative Director

  Withit Licensing Ltd

  1996 - Present - Brighton, United Kingdom

  WITHIT STUDIOS is a Company founded in 1991 who I supplied t-shirts and designs too. In 1996 I joined in partnership with them to oversee all design and production. Many of the characters I have created have sold globally in many well known retail chains. The most successful to date are the WITH IT Characters that work on word play and imagery, such as 'Cheeky Monkey', 'Top Dog' and 'Glamour Puss' to name a few. You may remember them from WHSmiths where they appeared on a lot of stationery for 10 years!These characters have endured over the decades now and are on the cusp of a relaunch of new products as we approach 2021, our 30th year of Withit.Other brands developed are :-DoodleBoos (pre-school) The Phizzogs (Youth to Student Adult M/F), Also "Joey and Joy" for women and girls and "Glitzy Glamour" for 6-12 year old girls.We also offer a FOB program of products we have sourced and designed as well for Distributors, Retailers or Licensees.Withit Studios own the rights to all these brands and work with companies all over the world, creating designs for licensees to produce products, such as apparel, stationery, slippers, socks, watches and bags. We have sold our brands and worked with such names as C&A, Burger King, Carrefour, Wal-Mart, Kasino, Auchan, Littlewoods, NEXT, TopShop, WHSmiths, Boots and many more.

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  Ridings High School