Madison Wetter Email & Phone Number

Scottsdale, Arizona

Greater Boston Area

An audio technology company, iZotope has been awarded for it's software used in audio recording, mixing, broadcast, sound design, and mastering which can be used in wide range of Digital Audio Workstation programs. From Drake to Enya, the iZotope experience can be found in many different genres of music and video productions.Managed the eCommerce channel, identifying opportunities in and improving upon our conversion funnel through continued site optimization and testing. Collaborated with user experience teams to implement web improvements and increase overall funnel conversion rate through on site changes as well as cart-abandonment initiatives.

Greater Boston Area

DigitasLBi is a marketing and technology agency focusing on advertising in the digital age. Spanning the globe with 40 offices, they specialize in developing digital insights, building brands and creatively telling stories for brands today and in the future. Analyzed site behavior using data sources including Google Analytics and Adobe Site Catalyst to develop and implement site enhancements, collaborating on projects across tech, account management and experience design capabilitiesDesigned and implemented A/B and multivariate tests with a strong focus on user experience and conversion funnel optimizationCollaborated directly with senior clients to review daily/weekly/monthly KPIs, discuss site enhancements, review industry trends and points of view, present pitch and strategy work and develop a cohesive digital marketing agenda

Greater Boston Area

With over 7,000 suppliers and a catalogue of more than 7 million products, Wayfair.com is one of the world's largest e-tailers for the home. AllModern, a brand under the Wayfair umbrella, offers a highly-curated selection of products featuring original modern design. Built marketing campaigns aimed at growing our list of email subscribers and increasing click and conversion rates Analyzed historical email campaign performance to optimize future content, drive revenue, enhance customer experience/ engagement and improve primary KPI'sIncreased order volume and brand exposure by negotiating with suppliers to offer customers market-competitive pricingProduced proprietary brand images by developing creative vision and coordinating logistics among suppliers and internal teams

Greater Boston Area

Managed a portfolio of tail-end furniture suppliers working to strategize on best ways to increase brand exposure, drive revenue and enhance customer brand experience.Drove customer engagement with trend-based email campaigns that increased customer clicks and conversionsDeveloped merchandising efforts for key revenue-driving brands, delegated tasks among team members and managed quality assurance

Bachelor Of Science In Business Administration (Bsba), International Management

Minor - Spanish, Spanish Language And Literature

Education record

A semester long program abroad including courses in Tourism Marketing and Globalization