Managing Director & Senior Consultant for Digital Marketing andE-commerce Fractional Strategic Leadership engagements.

Partner with company founders to provide strategic leadership in the areas of marketing, digital and e-commerce for all areas of the business, including recreational cannabis retail, brand, apparel and consumer-packaged goods.

Provided leadership to the Grouse Mountain Marketing & Communications team, while also developing, executing and analyzing a variety of guest-focused marketing campaigns and activities. Responsible for all areas of marketing and communications for Grouse Mountain Resort, including digital, print, traditional media and public relations.Responsible for driving growth of the D2C ecommerce channel through the www.grousemountain.com website. Created, managed and maintained… Show more Provided leadership to the Grouse Mountain Marketing & Communications team, while also developing, executing and analyzing a variety of guest-focused marketing campaigns and activities. Responsible for all areas of marketing and communications for Grouse Mountain Resort, including digital, print, traditional media and public relations.Responsible for driving growth of the D2C ecommerce channel through the www.grousemountain.com website. Created, managed and maintained strong relationships with all technology and marketing partners and vendors.Introduced and implemented digital technologies and strategies, including a customer data platform for advanced personalization and marketing automation. Show less

- Manage a team responsible for all digital touch points for Éminence Organic Skin Care including ecommerce, emarketing, and the corporate web site www.eminenceorganics.com. - Project manage the redesign, development, and launch strategy for a new corporate website.- A member of the senior leadership team responsible for leading the digital strategy for the company and educating the rest of the team of industry best practices. - Increase traffic to www.eminenceorganics.com through… Show more - Manage a team responsible for all digital touch points for Éminence Organic Skin Care including ecommerce, emarketing, and the corporate web site www.eminenceorganics.com. - Project manage the redesign, development, and launch strategy for a new corporate website.- A member of the senior leadership team responsible for leading the digital strategy for the company and educating the rest of the team of industry best practices. - Increase traffic to www.eminenceorganics.com through social media, email marketing, online display advertising, and implementation of SEO best practices.- Ensure both B2B customers and end-consumers receive relevant information across our digital presence by implementing an engaging content marketing strategy. - Increase the visibility to the company’s online video program by creating quality content and ensuring strategic online placement.- Keep the entire organization informed on the company’s overall digital performance in daily and monthly meetings.- Develop social media policies and guidelines for company employees and contracted outside sales representatives.- Develop and deliver education on social media best practices for the spa industry to our customers and distributors. Show less

- Managed all aspects of Travelocity Canada’s social media, email, and online merchandising programs and strategies.- Developed and facilitated a series of internal merchandising workshops designed to improve collaboration and communication between the North American merchandising team and internal business partners.- Implemented communication and reporting processes to better manage the promotional and merchandising program, maximizing the opportunity to provide relevant and valuable… Show more - Managed all aspects of Travelocity Canada’s social media, email, and online merchandising programs and strategies.- Developed and facilitated a series of internal merchandising workshops designed to improve collaboration and communication between the North American merchandising team and internal business partners.- Implemented communication and reporting processes to better manage the promotional and merchandising program, maximizing the opportunity to provide relevant and valuable product offerings to our customers.- Developed social media policies, objectives, & procedures including a comprehensive multi-channel content calendar designed to increase engagement and the adoption of a third party social relationship management platform.- Successfully grew the subscriber database and profitability of the email and social media programs.- Implemented new email marketing campaigns to increase traffic, bookings, and user-generated content.- Designed and launched various contests with the purpose of email and social media acquisition.- Managed the email and social media budget and used web analytics tools to make informed business decisions.- Worked with agencies, vendors, and business partners to negotiate the best possible contract terms while considering any budget constraints and obtaining necessary approvals from the executive leadership team. Show less

- Managed a team responsible for the daily operations of the Sears Canada’s social media, online community, and mobile marketing programs.- Created and conducted a series of online webinars and seminars for both Sears’ associates and external business partners (suppliers) to inform them on how to participate within, as well as the value that comes from being active in an online community.- Created internal and external marketing campaigns that have successfully engaged Sears Canada… Show more - Managed a team responsible for the daily operations of the Sears Canada’s social media, online community, and mobile marketing programs.- Created and conducted a series of online webinars and seminars for both Sears’ associates and external business partners (suppliers) to inform them on how to participate within, as well as the value that comes from being active in an online community.- Created internal and external marketing campaigns that have successfully engaged Sears Canada customers within various online communities. These include social media applications and contests that have encouraged customers to submit and share content identifying them with the Sears Canada brand.- Lead the technical and creative development of a user-generated content email campaign that informs customers of the status of the content they have submitted. - Leveraged the online affiliate program for purposes of blogger outreach, providing new marketing methods to business teams throughout Sears Canada.- Identified and implemented new mobile marketing initiatives for Sears Canada to leverage such as smart phone applications, proximity marketing, and using mobile SMS texting to provide customers with offers, event notifications, and contest entries. This included the first implementation of QR codes in a Sears Canada direct mail catalogue to provide additional product information via video.- Managed the annual online community and mobile marketing budgets. This included creating the annual revenue plans and informing executive leadership of targets and statuses on an ongoing basis while focusing on maximizing ROI.- Used web analytics tools to confirm that marketing program targets are being maintained and to make informed decisions.- Provided feedback to internal business merchant teams, buyers, and external merchandise vendors based on data collected from the Sears.ca user-generated content to improve products, category assortments, and customer relationships. Show less

Develop and grow the Sears.ca social media environment. Build online communities on Sears.ca, build partnerships with stakeholders to increase participation within the communities, and communicate valuable information to internal stakeholders from insights gained from the online communityDevelop and execute Sears Canada’s Social Media strategy: Building upon web 2.0 platforms and executing programs to allow Sears Canada to participate in social media and new media spheres… Show more Develop and grow the Sears.ca social media environment. Build online communities on Sears.ca, build partnerships with stakeholders to increase participation within the communities, and communicate valuable information to internal stakeholders from insights gained from the online communityDevelop and execute Sears Canada’s Social Media strategy: Building upon web 2.0 platforms and executing programs to allow Sears Canada to participate in social media and new media spheres. Programs include: www.youtube.com/SearsCanadahttp://twitter.com/SearsCAwww.facebook.com/AttitudeAct as the advocate and subject matter expert in Sears Canada for social media and online communities, ensuring a solid understanding throughout the organization. Show less

- Research, analyze, and define opportunities for process improvement.- Participate in business process re-engineering efforts with business partners.- Define business partner requirements, and participate in investigative, feasibility, and analytical studies to find solutions to business needs.- Support business areas highly complex systems and processes.- Communicate regularly with project and business partner teams.

- Assist the department manager in the planning, analysis and support of technology/telephony pertaining to Contact Centre Operations in order to meet established quality, service and profit goals.- Manage and maintain all call scripts. This includes reviewing routing methodology and making appropriate changes for improvement.- Co-ordinate the implementation of technology projects and measure return on investment.- Liaise and co-ordinate with vendors and support groups regarding… Show more - Assist the department manager in the planning, analysis and support of technology/telephony pertaining to Contact Centre Operations in order to meet established quality, service and profit goals.- Manage and maintain all call scripts. This includes reviewing routing methodology and making appropriate changes for improvement.- Co-ordinate the implementation of technology projects and measure return on investment.- Liaise and co-ordinate with vendors and support groups regarding service level, license, and maintenance agreements, as well as problem resolution. Show less

- Accountable for the short term performance and planning of inbound and outbound contact centre operations.- Responsible for hiring, leading, and developing associates.- Communicate and collaborate with internal and external contact centre teams, and IT partners from a national perspective on issues related to operations, contact centre processes, and performance.

- Research and analysis of data and information - project documentation, defining the needs of the customer- Project architecture and coordination - coordinating resources to meet quotas and deadlines, ensuring communication between all parties - System and software programming and development- System and software support and administration

- Host of weekly radio programs on MIX 97.- Fill in for on air programs when needed on MIX 97, CJBQ, and Lite 107- Host live on location broadcasts at various locations for station clients- Assisted in music department - updating music database, scheduling, reconciliation