-Managed large-scale (7,500+ respondents) consumer behavior tracking, brand awareness, pricing, and product testing studies with budgets up to $200,000-Analyzed response rates, incidence rates, and sampling frames to derive representative and cost-efficient sample-Wrote screeners, questionnaires, and data plans for final analyses-Prepared PowerPoint presentations of findings and recommendations to market new products-Fielded 150+ consumer research projects (online/digital; mobile, desktop, in-store) total in a fast-paced environment-Served as the official subject matter expert for the company’s mobile research for all west coast operations-Collaborated and coordinated with product managers, developers, sales, and data processing teams-Taking a consultative approach, managed client and vendors (developers, data processing, data collection)

-Analyzed quantitative data sets (SPSS) and prepared reports with 100+ metrics to evaluate marketing campaigns (TV, radio, online) that promoted healthy eating-Analyzed 50+ qualitative data findings to test and generate media campaign ideas promoting health and wellness -Conducted 100+ in-depth interviews and focus groups to develop the Office of Traffic Safety’s It’s NOT worth it! campaign and evaluate statewide school programs-Coordinated and trained 30+ vendors (call centers and mall intercepts) nationwide for screening and data collection -Wrote screeners, questionnaires and interview/moderator guides

-Conducted 150+ qualitative/quantitative in-depth interviews -Analyzed qualitative data to generate NIH behavioral intervention recommendations based on findings-Wrote publications and presentations for journals and conferences from primary research conducted-Developed marketing/outreach materials for local non-profits and communities based off of primary research-Managed and tracked project funds ranging from $20,000 to $30,000-Hired, trained, and supervised 7-12 researchers for recruitment and data collection