William Bernhard Email & Phone Number

Framingham, Ma, Us

I lead a team of designers responsible for the shopping cart experience, subscriptions, and a comprehensive printing suite. This work impacts our consumer-oriented site, staples.com, our business-focused one, staplesadvantage.com, and our mobile app.Highlights:•Directing the design and strategic planning for a commercial coffee machine leasing program, enhancing the service offering for business clients.• Establishing the strategy and design direction for an advanced administrator experience within the Staples Business Advantage platform.• Streamlining the UX team's workflows and processes, increasing efficiency and consistency in project executions.• Guiding efforts to refine the design system, ensuring a cohesive and scalable framework for product development.• Leading a cross-functional team to resolve collaboration challenges, fostering a more integrated approach to project management.• Working in tandem with fellow design managers to upgrade accessibility practices and optimize the application of data in design decisions.• Engaging actively in quarterly planning sessions, contributing to the prioritization of project objectives and resource allocation.

San Francisco, Ca, Us

I led the design of Blend's Composable Origination Platform. This low-code tool allows financial institutions to build unique workflows and custom integrations based on their business needs in months instead of years. The platform’s architecture allows financial institutions to easily and quickly integrate with other systems. It also provides a wide range of pre-built components, which can be used to create custom workflows quickly and easily.I used my 20+ years of experience to guide and work alongside my team in designing all the components for a platform that is both intuitive, powerful and has the potential to reshape the banking industry. I also collaborated with Product Management and Engineering leadership to shape its strategy.

Palo Alto, Ca, Us

I empowered my team to build out the experiences related to VMware's Tanzu Application Platform. I oversaw programs focusing on Open Source Software, intending to create consistency across Developer and DevOps experiences.

Seattle, Washington, Us

At PitchBook my team designed an enterprise platform that focuses on helping users understand the complexities of the financial markets. I loved streamlining complex workflows that provide business shaping insights, working iteratively, and striking the balance between information and style. I led the effort to launch tools that tell stories with PitchBook's data, introduced new design processes and research methods, changed the conversation around design critiques, worked on external data platform integrations, and spearheaded initiatives focusing on behavioral analytics so that we could build the best products for PitchBook's customers.

Seattle, Us

At TUNE I led the redesign of their HasOffers platform, which services billions of clicks per month. I collaborated with designers, engineers, product managers, and key stakeholders as part of that process. Given the startup environment I wore many, many hats ranging from product strategist, to manager, to designer.During my time at TUNE I helped combat advertising fraud and redesigned core customer workflows related to advertisement creation and granular targeting. I enabled my team to push through large design initiatives such as tagging, a platform reskin, and redesigning key reports used by our customers.

Seattle, Us

Santa Clara, California, Us

As the lead UX designer for Spotfire in North America I was responsible for working on TIBCO's next-generation mobile, cloud, and desktop releases. This work encompassed all areas of UX ranging from interaction design, to research, to usability testing, and visual design. I also was deeply involved with product strategy and was co-awarded patent 9983774 for a work focusing on offline analysis and filtering of mobile data

Seattle, Wa, Us

I designed the UX for a wide range of SaaS video and music applications for Smartphones, tablets, and their cloud components. Clients included Verizon, Sprint, Vodafone, BoostMobile, & Metro PCS.Projects included:UX design for the latest version of RealPlayer for Android: http://bit.ly/VTmbmuUX design for Vodafone Germany's MyMessage: http://bit.ly/VTmgXo

Redmond, Washington, Us

While working as a senior UX designer for Microsoft's Startup Business Group. Daily I was responsible for designing interactions and collaborating on the user experience for a cloud based service and its corresponding mobile applications.

Bellevue, Wa, Us

While at T-Mobile I was the lead on their My Account application, which is used by millions of their customers. Not only did I design the interaction pieces, but I also managed the project’s timelines and worked closely with the business sponsors, visual designers, and usability leads to ensure that the new version of the application would positively reflect the T-Mobile experience and would be a welcome improvement for their customers.

Seattle, Wa, Us

As a contracted UX designer I helped design a cloud-based multimedia platform and its corresponding mobile (iOs, Android, BlackBerry, etc.), web, and client based components.

Seattle, Wa, Us

Produced, designed, and developed award winning web sites for Safeco's internet, extranet, and intranet portals.* Teensurance.com. Produced the web site for a new teen safety program owned by Safeco. Duties included information architecture, site design, Flash programming, project management, user acceptance testing.*Redesign of Safeco's main consumer portal. Duties included information architecture, user acceptance testing, site design, & project management. *2005 Online Annual Report. Duties included information architecture, site design, Flash programming, & page construction. The design team won the NIRI Seattle 2006 Investor Communication Awards Best in Show award.*2003 Online Annual Report. Duties included information architecture, site design, Flash programming, page construction. The design team won the NIRI Seattle 2004 Investor Communication Awards Best in Show

Mfa, Creative Writing

Bachelor Of Arts, Liberal Arts And Sciences/Liberal Studies