William J. Folston Email & Phone Number

New York, New York, US

• Administering the execution of cross-channel marketing campaigns including affiliate marketing, paid search, social and programmatic.
• Partnering closely with Web Operations, Data Analytics, Product Marketing, InfoSec and Engineering teams to influence product roadmap development and feature readiness.
• Collaborating with external vendors as well as internal support & engineering to resolve technical escalations.
• Identifying and creating efficiencies to streamline operational workflows across multiple lines of business - both B2B and B2C.
• Provide regular updates to leadership on the status of customer acquisitions

New York, New York, US

• Work directly with DSP’s, DMP’s, rich media vendors and internal staff on all elements related to creative specifications, trafficking and uploading tags into DSP’s and site tagging.
• Maintain a strong leadership focal point for all members of the larger operations team.
• Assisted with the creation and facilitated the implementation of a cohort structure that worked across all paid media channels - Social, Search, Programmatic & Ad Operations
• Set Ad Operations benchmarks for feature adoption and manage partnerships across platforms while leading a team of subject matter experts
• Outcome generation position focusing on maximizing cost efficiencies, measuring media effectiveness and executing advanced strategic solutions.
• Outline best practices, steer innovation, maintain the highest quality standards and drive media efficiencies throughout the company.

New York, New York, US

New York, New York, US

New York, New York, US

London, GB

• Main point of contact for the client – builds trust and maintains strong relationships
• Immerses self in clients' business: understanding their challenges, objectives, external economic environment, industries; also knows their business model, how it is performing and what success looks like
• Delivers innovative and strategic commercial solutions that balance client and agency values
• Works collaboratively with Products & Services to translate strategic vision into tactical solutions and results
• Manages the team’s overall workload and deliverables to ensure timelines are met and deliverables are as expected by clients
• Identifies areas of opportunity to explore ways of further supporting the clients be deepening the relationship

Bachelor'S Degree, Marketing/Marketing Management, General

Bachelor - Science, Communications

Bachelor'S Degree, Marketing