William H. Email and Phone Number
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William H. personal email
William has over 10+ years' experience within retail commerce at the retailer, brand and agency side. Currently as Director of Advertising and Marketing at Hinge Commerce Prior to Hinge Commerce, William was a Associate Director at Stackline, a retail technology company that builds commerce tools for thousands of the largest consumer brands, retailers. Responsible for developing and delivering comprehensive e-commerce strategy, including but not limited to sales forecasting, promotion planning, experimentation and strategic digital media planning across multiple platforms and retailers.Prior to Stackline, William was a Customer Account Manager at General Mills, Inc., General Mills, Inc. an American Fortune 500 corporation, primarily concerned with food products and headquartered Minnesota. William was responsible for ensuring growth by creating and cultivating relationships through developing and implementing strategic business plans with customers to deliver Profitable Volume Growth focusing on distribution, shelving, merchandising, pricing, and supply objectivesPrior to that role, William held many roles with growing responsibility while working in Sales and Supply Chain functions. A few of those roles include working with Costco and serving as a category expert in the growing eCommerce capability. William started General Mills as a Division Demand Planner responsible for leading and executing the demand planning process for the Pillsbury division. He worked collaboratively across multiple functions to create a non-biased operational demand plan for Supply Chain. He facilitated dialogue regarding risks and opportunities to cross-functional teams including division senior leadership. He led the demand volume consensus process and forecasted new products William is a former Senior Demand Planning Analyst at Best Buy Co., Inc., a multinational retailer of technology and entertainment products and services. William was responsible for and had P&L accountability for the Magnolia Home Theater business. He helped manage all buying decisions to drive profitability, optimal inventory, & provide an excellent customer experience at over 1110 stores. William has a bachelor’s degree in sociology from the University of Minnesota. He served as the chair of the Best Buy Black Employee Network (BEN), steering committee member of the General Mills Black Champions Network. Currently serves as a board member of the Page Education Foundation advisory board.
Hinge Commerce
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Director Of Advertising And MarketingHinge Commerce Aug 2024 - PresentCincinnati, Ohio, Us
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Director Of CommerceOmnicom Media Group Apr 2024 - Aug 2024New York, Uso Develop near and long term plans focused on delivering sales and market share growth for brands & productso Drive annual/quarterly planning by managing and deploying media spends in excess of $80 Milliono Lead & develop a team of 12o Navigate internal agency and external client matrix organizationo Leverage data to drive insights, testing opportunities, and ongoing media optimizations that deliver against business objectiveso Assure quality control of all commerce media activationso Continuously evaluate and improve performance, as well as establish best practices playbook in collaboration with CDMO and L’retailo Guide and direct hands on keys team to drive objectives into KPI’s and goalso Partner with NAMs to drive strategy at brand/item levelo Deliver key event period growth (Prime Day) -
Associate Director, E-Commerce StrategyStackline Jan 2023 - Dec 2023Seattle, Washington, Us -
Senior Manager, E-Commerce Strategy & OperationsStackline Oct 2020 - Dec 2022Seattle, Washington, Uso Build and manage a versatile team to deliver world class e-commerce strategy and tactics to drive client’s business in e-retailer space. o Craft and deliver e-commerce marketing and advertising plans including programmatic advertising, paid search, and promotion planning. o Proficiently analyze large datasets to identify category trends and insights to develop strategic plans that achieve client goals and initiatives. o Own and cultivate the client relationship (up to C-Level) to ensure all client needs are being met and exceeded where possible. o Identify emerging opportunities for Stackline to launch new business initiatives for both software and services. o Work with Sales team to periodically assist in proposals to acquire new clients and expand existing client programs to incorporate latest organizational capabilities.o Manage and cultivate relationship with leading consumer product brands ranging interactions from associate to c-suite level contacts.o Craft & deliver e-commerce retail strategy, including but not limited to, sales forecasting, promotion planning and strategic digital media planning.o Manage a multifunctional team to deliver world class e-commerce strategy and tactics to drive client’s business in e-retailer space.o Draw insights from large amounts of data and provide recommendation and opportunities to clients on e-commerce strategy.o Generate reports which analyze customer pricing, promotions, operations and competitive market performance.o Lead day-to-day counsel and bi-weekly calls with clients to address project work on a variety of deliverables.o Strategize, implement and manage PPC campaigns on multiple different PPC platforms including but not limited to, Amazon Marketing Services (AMS), Amazon Display (DSP), Walmart Advertising, Instacart, etc.
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Customer Account ManagerGeneral Mills Sep 2019 - Oct 2020Minneapolis, Minnesota, Us -
Trade Planning Lead (Business Planning Manager)General Mills May 2018 - Sep 2019Minneapolis, Minnesota, Us
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Category Associate - EcommerceGeneral Mills Apr 2016 - May 2018Minneapolis, Minnesota, UsEnsure growth by serving as a category and shopper insights expert responsible for eCommerce.Assist in the identification and development of business opportunities through analysis and interpretation of consumer, category and shopper insight data.
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Brand Planner - Supply Chain Project ManagementGeneral Mills Feb 2015 - Mar 2016Minneapolis, Minnesota, UsManage the Product Life Cycle:- Develop logistical plans for new product introductions & promotions- Monitor plans and time lines for product reformulation- Coordinate product discontinuances and ensure cleanup of obsolete materials & system information - Order materials and manage the setup of new materials in our computer systems (SAP)- Coordinate communications with plants, vendors and sourcing regarding packaging and promotions- Data Analysis- Monitor critical trend reports and Key Performance Indicators (KPIs)- Ensure system maintenance of logistics data and settings- Provide leadership using Continuous tools to improve, standardize and sustain our project management tools that will deliver flawless end to end supply chain execution.
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Division Demand Planner (Pillsbury)General Mills Jul 2014 - Feb 2015Minneapolis, Minnesota, UsDevelop a monthly consensus forecast by PNL through collaboration with Marketing, Customer Demand Planner and Sales that leverages delivery trends for US retail customers. Lead and facilitate the consensus process each month to review forecasts, driving alignment to the best operational demand plan. Understand, communicate, and act upon volume gaps and opportunities between operational forecasts and financial volume estimates. Partner with Senior Supply Planning Manager to drive a successful division S&OP process. This process aims to balance supply & demand, focusing on future forecasts, capacity, and high-side/low-side risks and opportunities to the numbers. Logistics, Marketing, Sales, Finance and Demand Planning are the key functions involved. Research, develop and implement new methodologies, tools, and techniques that employ statistical or causal modeling to inform and improve the monthly forecast. Leverage industry, technology and academic partnerships to drive innovation. Leverage promotion demand information from our Trade Planner system, and consumer POS (Point of Sale) data via Wal-Mart Retail Link, Nielson, IRI, etc. Work collaboratively on CPFR (Collaborative Planning Forecasting and Replenishment) and VMI (Vendor Managed Inventory) processes. Develop and contribute new product forecast assumptions and participate in weekly new product launch meetings.Communicate with Logistics and Customer Service to enable them to orchestrate inventory management across SKUs and warehouses for supply and demand requirements on customer-specific merchandising, new products and key events.Drive Continuous Improvement by analyzing existing Demand Planning processes, developing innovations, and leading change. Maximize the forecasting technologies available and look for opportunities outside of the current processes.
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Senior Demand Planning Analyst - MagnoliaBest Buy May 2012 - Jul 2014Richfield, Minnesota, Us• General management responsibility and P&L accountability for a $120M – 150M Magnolia speaker business that could include,, but not limited to sound bars, tower speakers, bookshelf speakers, networked audio and accessories.• Support managing all buying decisions to drive profitability & optimal inventory levels at over 358 Magnolia stores by analyzing sales trends & collaboratively forecasting with vendors on a weekly basis.• Create and deploy strategies that lower owned inventory.• Build long range collaborative forecasts/receipts, leverage new forecasting capability of RDF/IP/AIP to create accurate, long range receipt needs that align with vendor production cycles, resulting in reduced constraint frequency• Partner with merchants, supply chain & other company experts to strategize successful execution by maximizing sales, minimizing markdowns, prevent future unproductive inventory and develop strategies that will achieve targeted goals.• Select to bring inventory into the assortment based on GMROI, statistical sales projection, and vendor terms.• Lead and motivate cross-functional teams to drive category results.• Own vendor relationship by working collaboratively with vendors and ensure day to day operations are running according to plan. • Contribute to planning processes. Monitor sku, sub class and class performance against forecast.• Facilitate Open To Buy (OTB) process buy bring merchants, demand planning and forecasting teams together to align on units, revenue, receipts plans, COGS, Average Selling Price, return rates and any other metrics that could drive variances.• Drive inventory management by ensuring stores are replenished.• Track purchase orders and allocate if there are exceptions.• Drive continuous improvement by analyzing existing demand planning processes, developing innovation, and leading change.• New product(s) launch management. -
Demand Forecast AnalystBest Buy Aug 2010 - Jul 2012Richfield, Minnesota, Us- General management responsibility and P&L accountability for a $200-$250M MP3 accessories business that could include,, but not limited to cases, chargers, cables, appcessories, fm transmitters.- Help manage all buying decisions to drive profitability & optimal inventory levels at over 1110 stores by analyzing sales trends & collaboratively forecasting with vendors on a weekly basis.- Create and deploy strategies that lower forecast error- Build long range collaborative forecasts, leverage new forecasting capability of RDF to create accurate, long range receipt needs that align with vendor production cycles, resulting in reduced constraint frequency- Ensures the RDF systems is set-up correctly to drive accurate SKU/Store sales forecasts based on business strategies, promotions, cannibalization and seasonality- Utilizes expertise and communication to deliver reports to give others an understanding - Partner with replenishment, supply chain & other company experts to strategize successful Q4 execution by maximizing sales, minimizing markdowns & preventing future unproductive inventory- Select to bring inventory into the assortment based on GMROI, statistical sales projection, and vendor terms- Lead and motivate cross-functional teams to drive category results
William H. Education Details
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University Of MinnesotaPolitical Science
Frequently Asked Questions about William H.
What company does William H. work for?
William H. works for Hinge Commerce
What is William H.'s role at the current company?
William H.'s current role is Director of Advertising & Marketing @ Hinge Commerce | Media, Analytics, Digital Strategy.
What is William H.'s email address?
William H.'s email address is wh****@****ine.com
What schools did William H. attend?
William H. attended University Of Minnesota.
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