Bill Holden Email & Phone Number

Alpharetta, Georgia, United States

• Program designed to develop a strong relationship between Ford Dealers and major Fleet & Commercial accounts - increasing parts/service business. Working closely with Ford employees. • Sales increase from est. $600K CY 2016, to an increase of approximately 250% of sales CY 2024 • Created ‘Playbook’, providing a comprehensive go to market process of tactics & strategy. - Included day to day activities,' identifying Fleets - "Loyal - Growth - Prospects" - Along with contact timing & implementation of Ford Programs designed to increase Parts and Service business.

Detroit, Michigan, United States

Start Up Company - In the process of an investor change, closing North American and Europe offices - Responsible for Sales, Marketing, Product Planning, Dealer Development and Launch of the SP:01 Sports car• Launch Strategy - Experian data to identify target markets/buyers with house hold income exceeding $750,000 and ownership of a competitive vehicle (SP: 01 selling price $135,000). • Designed dealer development plan based on targeted States and sales volume, worked with Urban Science, to assess volume and traffic criteria for each location. • Changed product plan -Sports car, SUV and Sedan - sharing platforms, motor and batteries. EV with segment leading performance, increase municipalities, fleets and commercial potential business. • Created a pricing strategy addressing geographic (Asia, NA, Europe), competition, brand positioning and companies revenue objectives. Special pricing projects were performed to strengthen our business case of retrofitting and selling Geely vehicle using our power-train.• Proposed a business plan to retrofit Geely EC7’s in South America, with our motor and battery, improving our business case, and avoiding import taxes. Production could begin fall of 2017.• Hired Klockwerks, ad agency, to create Launch Campaign and "cubes" to be used in high traffic areas and events.

Highland, Mi.

Created and managed a Fleet and Commercial Operation - including sales, service and marketing. • Sales increase of 116% YOY implementing a ‘pro-active’ advertising strategy using Polk data to identify commercial customers. Direct mail and call-center follow up for customers with multiple vehicle registrations and a comprehensive digital, Truck trader and Google Ad words strategy. • Used vehicle Ad campaign to create a customer benefit/advantage verse competition. • Experienced a 320% growth in CRM and tripled site visits using Search Engine Optimization (SEO) to track and identify commercial customer that are “in-market.” • Implemented sales training and pricing policy as part of the LaFontaine “Value Proposition.” • Recognized by Nissan top NV Vans sales nationally fourth quarter 2013.• Hired/Assigned a Fleet & Commercial person in each store, integrating every dealership.

Mid-West Region

Worked with all OEM’s to create/implement a comprehensive digital strategy using our Loyalty Driver newsletter, integrate website, social media, SEO and CRM. OEM relations Volvo, GM, KIA, BMW & Ford.• Re-branded the digital e-newsletter as a CRM tracking tool verse an advertising tool, exceeding previous year OEM sales by more than 60%, gross sales exceeded $650,00 2011 CY.• Changed the company’s vision/image, using digital (e-Newsletter) to create brand awareness, and created a sales representative kit, “IMN Solution” – to provide potential B2B customers (companies) a cost effective and comprehensive e-commerce answer to their business. • Changed pricing to fit market demand and increase overall revenue and product acceptance. • Created the company’s “Go to Market” marketing and training materials, used by all sales representatives and managers, along with a teaser campaign for High Potential customers.

Sales & Marketing and Government Relations consulting firm specializing in Dealer Issues. • Created five year Strategic Business plan for Kitch Law, one of Detroit’s top three law firms.• Worked with State Automotive Dealers Associations and OEM's to re-instate dealers.• Implemented with Dealers, marketing and digital advertising strategies.

Detroit

Selected by management as part of GM’s “2007 Turnaround Plan” special assignment to create a strategy designed to reduce vehicle leasing costs and increase resale values. • Presented to management (2 hrs) a comprehensive analysis, explaining the multiple factors and variables that effect residuals. Focused on production, incentives and rental car forecasting. Analysis of the number of different models on identical platforms, selling in the same segments. • Comprehensive analysis of pricing and incentives effect on sales, auction data, model selection, content and resale value. Changes implemented, est. savings in resale alone $4.M annually. • Strategy to create resale value to fleet/commercial vehicles, adding features to increase resale. • Saved $2M in leasing cost by convincing ALG to change methodology in determining residuals. • Chevrolet Malibu awarded, by Vincentirc, “Lowest cost of ownership” - mid-size segment. • Adjusted auctions strategies, working with Fleet & Commercial and Remarketing departments increase in resale. • Implemented - strategy using special rate financing to increase transaction price on Certified Used vehicles.

Greater Detroit Area

Appointed by V.P. to increase advertising effectiveness and awareness at the dealership and dealer marketing group level and establish a Dealer Advertising Council to evaluate advertising strategies.• Instrumental in advertising campaigns, launching the Silverado, Malibu, HHR and Impala.• Increased Hispanic sales 12%, targeted top 12 markets, (72% of buyers) verse national campaign. • Instrumental in recruiting and hiring new Managing Director for Accent Marketing (Adv. Agency).

Supervised and hired 32 lobbyists, PR firm, political consulting group, dealing with aftermarket parts, captive finance, franchise and Dealer network legislation, $6.5M budget. • Received “Best of the Best” All Star award, for leadership role, aAssigned (by my peers) national point person to lead the automobile industry’s coalition to defeat the insurance industry’s use of “certified” aftermarket crash parts ($6 billion a year business). • Created the legislative strategy for GM’s Retail Holdings - Dealer Network initiative, designed to increase revenue by purchasing and managing 660 dealerships nationally. • Blocked dealer legislation prohibiting captured financing companies to market to consumers.

Created, Managed and staffed division first Remarketing Department, responsible for used vehicle sales, marketing, incentive spending, auction logistics and revenue on “rental returns” and “off lease” vehicles. • Awarded “North America’s President’s Honor,” for creating and implementing the first national remarketing “Consumer Special Rate Financing” initiative, increased revenue by$6M.• Designed a lease/pricing strategy to market leasing while reducing incentive costs. • Designed a used vehicle strategy from pre-production contenting to dealership’s “certified” and “non-certified” marketing initiatives to increase resale value, initiated a “best practices.’’ • Initiated GM Corp’s first program to sell used vehicles to State Governments and utilities.

Led cross functional teams in developing incentives and initiatives to increase sales.• Initiated a single model pricing strategy, focusing on one model in each car line..• Saved over $12M by eliminating one week of plant downtime by increasing sales by 44% YOY. Through implementing a “Model Deproliferation” strategy, reducing the number of models offered.• Develop a pricing and leasing strategy creating a cost effective approach, while maintaining sales. Increasing Full-Size and Mid-Size sale by 32% and 12%. Eliminated Dealer Incentives for Consumer Rebates. Increase use of Special Rate financing, costing 29% less in real dollars v. rebates. • Increased Convertible Sales 194% over two years by created an ‘SE’ edition and implementing a dealer advertising allowance for all convertibles. (3,703 in ’93 to 6,084 in ‘94 to 7,193 in ’95).• Negotiated the addition of a specific green exterior color, beige leather interior and convertible top, at no additional cost. More than 66% of the cars were sold in this combination. • Standardized content across all model lines, Tilt Wheel, Cruise, Rear Defogger and intermittent wipers, across all carlines and van.

Executive Program, E-Commerce Role In Business

Mba, Marketing

Awarded General Motors fellowship for graduate studies Thesis: “Model Deproliferation and its’ impact on the industry” - this was.

Ba, History

Activities and Societies: Psi Upsilon

Honors Program, Foreign Policy

Semester - Design to give and in-depth look in to our political system - Interned for U.S. Senator Dan Quayle

High School