- Direct report to VidMob COO & President, set strategy and operational direction of VidMob’s North America team. Focused on Enterprise segment of Marketers, responsible for 70%+ of company revenue. Structure included teams dedicated to New Client Development, Client Success, and Client Expansion. - Leads SaaS revenue organization of 26 sellers, client success managers and front line managers; Transformed North America sales performance mid-year ’22 from -(14%) Y.o.Y. to close FY’22 at 30%+ Y.oY. growth and sustained through 2023. Grew New Business bookings by 92% Y.o.Y. while serving company priorities to improve margin and find efficiencies.- Serves as part of 8 person company Executive Leadership Team. - Responsible for GTM strategy & Executive alignment with Marketing, Product, Service & Finance teams to achieve ’23 OKRs and growth targets. - Key contributor in closing company’s $110MM Series D (August 2022)

Sales team leader of Client Partners/Client Solutions Managers managing CPG category (food/beverage/care) of advertising partnerships across the U.S. Team consistently delivered best in class client experience, achieved double digit YOY revenue growth, forecasts with precision and expanded scope of our enterprise partnerships on $200MM line of business.

Highly effective at shifting account relationships from purely transactional to true strategic partnerships. Growth of key Consumer Packaged Goods accounts on track to increase by 300% for the second consecutive year. Scope of partnerships now include ongoing creative collaboration, robust campaign measurement agenda, high rate of Facebook product adoption to secure upfront agreement for continued growth. Recognized by Facebook leadership as highly skilled communicator. Proven ability to influence and deliver winning client strategies verified by measurable business outcomes (including lift in offline sales and brand equity).

Contributed to the strategic development of TD Ameritrade advertising. Managed qualitative research & analysis to identify insights critical to client’s target audience. Additional experience includes both B2B and B2C marketing campaigns.

Completed Ogilvy’s premiere entry level program, spending one year rotating through all departments in a full-service global advertising agency.

Concept development and copywriting for Print, Broadcast and interactive advertising.