Leading PR efforts for Pearl Abyss's software catalog including Black Desert (PC / Console / Mobile) and upcoming Crimson Desert.

Elevated the 20-year brand to retake its #1 spot in NPD for the region, launched over 200 different products, amassed nearly 100 ‘Best of CES’ awards, as well as leading strategy and rollout for the highest rated product in Razer’s storied history - the Wolverine V3 Pro.Core functions - Agency / people management. Product marketing. Media relations and strategy. Events execution.

Led strategic marketing and communications efforts for esports organizations and gaming publishers on accounts like Evil Geniuses and Square Enix Montreal

Led communications strategy and marketing approaches across North and South America for Tencent Gaming.

Led product marketing & PR for North and South America across dozens of releases.• Worked to create new media/streaming outreach strategy resulting in 400x channel growth. • Managed and trains junior staff and multiple agencies.• Oversaw and planned against multi-million dollar budgets.• Secured and facilitated with 1st and 3rd Parties aligning with title-specific goals.• Responsible for strategic planning initiatives, and global brand alignment with key territories.

PR & Marketing Lead in North America for Saints Row and Metro franchises.Planning, developing and executing marketing, PR and events for a AAA software catalog. Managing agency relationships as well as title budgets on a day to day basis in between hopping on planes for conventions and media tours.Led PR & Marketing efforts on the following projects:Metro Redux (PS4, XB1, PC)Saints Row IV: Re-Elected (PS4, XB1)Saints Row: Gat out of Hell (PS3, PS4, 360, XB1, PC)Escape Dead Island (PS3, 360, PC)Sacred 3 (PS3, 360, PC)Risen 3 (PS3, 360, PC)

Facilitated and executed targeted media outreach for videogame and technology clients -- Sony Online Entertainment, 505 Games, TransGaming, Sixense and Sony Creative Software.In addition to managing and helping train junior staff, crafting product/corporate messaging and media training executives, my priorities are closely aligned to pitching and winning new business.

Software Public Relations, specializing in media outreach and targeted press opportunities for software. Other responsibilities included event and convention planning and logistics, writing releases, coordinating with counterparts in other regions, project management, maintaining the corporate press-asset database, tracking and reporting media coverage, and reactive media outreach during crisis management.Led PR contract for the following projects:Sound Shapes (PS Vita / PSN)Tokyo Jungle (PSN)When Vikings Attack! (PS Vita / PS3)Collaborated in executing PR tactics for the following projects:Electronic Entertainment Expo (E3 - Annual Convention)God of War: Ascension (PS3)God of War Saga (PS3)Gran Turismo Awards (Annual Showcase)ICO and Shadow of the Colossus Collection (PS3)inFAMOUS Collection (PS3)Journey (PSN)Journey Collector's Edition (PS3)Killzone 3 (PS3)LittleBigPlanet Karting (PS3)New York Software Showcase (Semi-Annual Showcase)PixelJunk Series (PSN)Ratchet & Clank Collection (PS3)The Unfinished Swan (PSN)Tokyo Game Show (Annual Convention)

Alpha and beta testing for unreleased first-party titles from one of the industry's largest publishers.Credited Quality Assurance Roles:Sports Champions (PS3)God of War: Ghost of Sparta (PSP)God of War: Collection (PSN)