William Gordon Email & Phone Number

Houston, Texas, United States

Houston, Texas, United States

When I began at Transwestern in 2008, my assignment was to bring the company’s marketing efforts up to contemporary standards. Over the last 16 years I have exceeded this initial charge, and helped to lead the company’s push towards streamlined innovation in the commercial real estate industry. For example, I have pioneered the company’s video production efforts for both internal and external communications. The past two years, the company’s YouTube page garnered over 40,000 views and over 230,000 impressions. In 2023, our social media channels received over 140,000 video views and over 1.4 million impressions. I have created designs for advertisements, brochures, collateral and thought leadership publications. In addition to the design, I’ve made strategic changes in the delivery of collateral and communications. By reducing the amounts that are printed versus published online or sent via email, these changes resulted in savings on printing costs while increasing engagement. Additionally, I have assisted in the marketing and promotion of iconic properties in cities across the country, helping to differentiate, reduce vacancies and reposition them among comparable buildings in their markets. In my position I’ve also served as a team leader of our over 50 regional designers located across the country, by leading regular calls offering software training, spotlighting their successful creations, and communicating new corporate initiatives. Furthermore, I have helped to create and manage numerous shared media resources including corporate identity standards, email templates, photos, and video assets. During my tenure I’ve taken part in corporate rebranding efforts three times, overseen the production of large-scale media presentations for annual events, and created impactful multimedia white papers and research reports in collaboration with our researchers, copywriters, and leadership.

R.I.P. EXPO

Mfa, Graphic Design

Bs, Marketing