ACROSS is a cross-border accelerator committed to bringing U.S.companies into the Korean market while supporting their continued growth in the U.S. We empower businesses to bridge cultures effectively, helping them succeed and create sustainable growth opportunities on both sides of the Pacific.

Empower women to excel in the digital economy through a mix of intensive courses, expert-led training, and robust community support.

Oversee the development and management of the Shopify website and digital marketing strategies for a company that successfully transitioned from a B2B wholesale distributor to a B2C online platform. Responsible for driving the company’s online presence, optimizing the e-commerce experience, and implementing targeted marketing initiatives to support the expansion into the consumer market.

Instrumental in the foundation and successful launch of Eden Senior Care, overseeing the brand’s development from inception. Responsible for all facets of brand management, including facility design and digital strategy, leading to consistent top rankings in searches for Korean Senior Care in the Fairfax, Virginia area. Developed and implemented the first online caregiver education platform specifically for Korean Senior Care in Virginia, alongside a tailored dementia care service for Korean seniors. This comprehensive approach has positioned Eden Senior Care as a leader in the rapidly expanding senior care market.

Contributed to the launch of Meal4U, a K-Food startup, by leading front-end website development and optimizing UX design and SEO to increase page views by 300%. Implemented a comprehensive customer communication system and analyzed customer behavior across Korea and Asia to plan targeted product promotions. Leveraged a data-driven approach and strategic partnerships to drive growth and expand the company’s presence in the competitive K-content localization market.

Successfully played a pivotal role as a global eCommerce marketer, conveying Korean sensibility to global customers and driving consumer acquisition and retention across 75 countries. Developed and executed comprehensive eCommerce marketing and promotional campaigns, including email marketing, SEO/SEM, CRM automations, and promotions. Crafted engaging and effective marketing, advertising, and website copy to resonate with international audiences. Managed key eCommerce KPIs, such as traffic, conversion rates, and customer acquisition costs, to optimize performance. Continuously monitored and integrated the latest eCommerce marketing techniques to refine strategies and improve results. Collaborated closely with social media, growth marketing, and design teams to achieve successful campaign outcomes.

Proactively identified and addressed the significant challenges faced by Korean educational businesses in online branding and marketing, leading to the creation of an online marketing agency aimed at unlocking their full revenue potential. Took the lead in developing and executing customized strategies to enhance their online presence, enabling them to achieve sustainable growth. SpiderSmart (Spidersmart.com, Virginia)• Built an online franchise management system through GMB listing and optimization for 26 franchise locations• Produced videos and executed SNS promotion marketing, achieving 100% online conversion of enrolled students after transitioning from offline tutoring programs• Suggested new franchise locations through customer segment analysis (Google Analytics), resulting in a new location in Irvine, CaliforniaMonarch Christian Academy (Monarchchristian.com, Virginia)• Remodeled website based on SEO analysis and visitor behavior using Hotjar, increasing visitors from 30 to 530• Achieved top search page exposure in 3 months through Google search optimizationSeed and Tree (Seedandtree.education, Korea)• Developed digital onboarding for community-based writing education program affected by COVID-19, resulting in 197 teachers completing a digital capacity building program• Launched a remote education system via Zoom by analyzing learner journey from face-to-face education• Converted teaching materials into digital media optimized for YouTube and Google search, achieving top exposure on Naver and Google 10 years after program launch

Led the localization of Dunn Edwards' California-based content for the Korean market, ensuring cultural relevance and resonance. Updated and maintained the official website homepage and blog posts while transcribing and editing content from Dunn Edwards US. Proposed and implemented a new content architecture and navigation scheme during the company’s website redesign. Provided naming and branding direction for online business promotions in collaboration with other brands and created engaging content for email marketing campaigns, tailored to the Korean audience.

While raising three children at home, developed a 1:1 and group coaching program to empower other moms to build their brands and businesses online. Designed and launched an online business coaching class that enabled moms to continue their careers from home, focusing on problem-solving, goal setting, and boosting self-esteem and confidence. Coached new mompreneurs in creating and developing their startups, providing guidance on business plans, website development, branding, and marketing strategies.

• Managed buying and selling women’s apparel via website.• Drive customer relations, brand positioning, revenue growth, business development.• Responsible for strategic planning, operation, merchandising, and marketing for the online community.• Grow business $5K monthly revenue.

Retail Measurement Services for domestic and global clientsCJ, Aekyung, Diageo Korea, P&G, Hershey Korea• Develop mastery of propriety Nielsen tools and metrics, which you will use to help solve your clients most pressing business questions• Simplify data into a compelling story that will be directly presented to clients and used by industry leaders to set strategy