Will Lewis Email & Phone Number

New York, Ny, Us

Paris, Ile-De-France, Fr

Paris, Ile-De-France, Fr

Chicago, Illinois, Us

• Oversee all facets of the marketing, brand, and communications strategy for New York City’s globally iconic Grand Central Terminal and it’s 93 lifestyle retailers, restaurants, and food market, welcoming 750,000 daily visitors and commuters.• Create and execute the annual retail marketing calendar to include retail destination tactical marketing, events, visitor experiences, media and advertising campaigns, and communications to reach local, national, and international audiences.• Oversee all aspects of the brand including brand positioning, tone of voice, content, and creative for multiple brand touchpoints including social media, website, digital assets, advertising, print, photography, video, in addition to in-Terminal directional and informational signage/displays, barricade and window wraps. Manage and write creative briefs for the design agency of record.• Devise and implement the annual advertising campaign plan, managing all aspects of the advertising/media buy (print, OOH, social media, and digital) including contract negotiation, creative design, territory planning, and geo-targeting. • Manage all aspects of public relations including pitch development, story creation, and writing press releases. Represent Grand Central to the media in partnership with the client (MTA) Press Office. Fully media trained. • Oversee content strategy for all digital channels and communications including four social media accounts with over 500k followers, weekly eblasts to over 160k subscribers, and a website receiving over 75k weekly visits. • Create strategic brand partnerships to generate mutually beneficial commercial value, reach new audiences, and provide unique guest experiences. Created partnerships with leading cultural institutions, hotels, airlines, and commercial real estate.• Create, administer, and balance the annual marketing budget and manage vendor contracts.• Coach, develop, and manage the marketing team members to be their absolute best.

New York, Us

• Develop and grow the Greenwich Village and Astor Place brands to increase neighborhood visitor numbers, visitor spend and dwell time and attract new businesses, ensuring the neighborhood’s economic health and cultural vitality.• Create original special events to activate the shopping streets and public spaces in Greenwich Village and Astor Place, including performing arts festivals, cultural events, street fairs, shopping events, and partnerships with local institutions.• Manage nine social media accounts, two websites, a bi-weekly newsletter, and one blog. Monthly audience of over 350,000.• Create original and engaging written content for all platforms, ensuring alignment with the brand voice and image. • Develop tactical cross promotional campaigns with local businesses to grow their brands, and those of the Village Alliance.• Generate additional revenue by attracting brands to hire plaza space for experiential marketing and brand activation's.• Create third party tactical campaigns with hotels, exhibits and festivals to grow visitor numbers and awareness of our district. • Media spokesperson for the Village Alliance, regularly providing comment and opinion for U.S. and U.K. media.• Produce and present monthly financial and performance reports for the executive committee and board.• Write RFP’s; select and manage consultants covering public relations, design, and research.• Develop and maintain relationships with key local stakeholders including community boards and local advocates.

New York, Ny, Us

• Negotiated on behalf of clients in sales and rental transactions, totaling over $5m in two years.• Compiled all sales and rental transaction packages including financial, legal, and other sensitive documentation.• Created and presented market condition reports and analyses for client use. • Liaised with multiple stakeholders to close transactions successfully within designated time-frames. • Marketed Douglas Elliman Real Estate through pitch meetings to develop client and property portfolios.

London, Gb

Managed all marketing, communications, public space programming, and community relations for three world class retail and cultural districts, comprising over 300 international retailers, restaurants, and leading cultural institutions.• Oversaw the creation, development, and implementation of branding for Duke of York Square and Sloane Street to promoteeach location as retail, leisure, and cultural destinations, each with a distinct character, voice, and culture.• Appointed and directed a roster of agencies covering public relations, brand design, events, and research. Ensured agenciesconsistently met qualitative and quantitative metrics through frequent planning and review meetings. Cadogan Estates, Ltd – Continued• Controlled an annual marketing budget of $2.3m. Generated over $295,000 annual revenue by 2013 through commercialpartnerships and experiential marketing initiatives.• Developed the annual marketing strategy setting quantitative targets for visitor numbers and dwell time, visitor spend perhead, and building brand awareness among existing and target audiences.• Tracked achievement of these targets, with monthly reporting direct to the CEO and board.• As an official company media spokesperson, publicly represented the company on community relations with key stakeholder groups, among them local politicians, community advocacy groups, and resident associations.

London, Gb

Managed all aspects of a newly opened mixed-use development consisting of 33 retail and restaurant units, the iconic SaatchiArt Gallery, 22,000 sq. ft of office space, and 130 luxury apartments, with an operations and maintenance team of 74 staff.• Introduced a new marketing program to increase visitor numbers and retail sales performance.• Developed and implemented ideas to activate the developments extensive public space with free community programming.• Planned and controlled expenditure and reporting of annual common area maintenance charges of $2.8m, a capital expenditure budget of $1.1m and a marketing budget of $1.3m.• Wrote RFP’s, negotiated contract terms, and appointed an extensive roster of contractors covering mechanical and engineering, security, cleaning, marketing, and health & safety.

London, London, Gb

Managed a team of five responsible for IT, sales data collection, analysis, and reporting, financial management, and businesses administration.• Controlled all aspects of the annual $9.5m common area maintenance charges, working with department heads to plan and manage expenditure. Wrote and presented quarterly finance reports to the retail association, and their consultants.• Represented the organization to the media, making frequent television and radio appearances about retail sector performance.• Produced and presented monthly marketing and retail performance reports for the asset management and leasing teams, providing critical mall performance analysis and leasing strategy recommendations.

London, England, Gb

Oversaw a sales and supervisory team of 110 staff in the luxury women’s and men’s fashion division of a leading department store. Annual retail sales of more than $9.5m.

London, Gb

Sales Manager of the men’s formal department with annual sales of over $35m and a team of 25 staff.• Selected for and completed the Harrods/Financial Times Management Training Program, a preeminent retail qualification.• Selected for and completed the one-year Harrods post-college training program, covering all aspects of retail management.