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Digital media and marketing specialist with over 20 years agency experience across national and international clients. Currently a Global Client Partner within Carat Global (dentsu), delivering media (and integrated) solutions for global brands. Accountable for $75M in global ad spend, direct team of 12, and co-management of 13, plus numerous market teams.Selected in 2023 as one of 12 participants in senior global talent program at dentsu - Accelerated Client Leadership program. Experienced marketing professional with specialisms in digital media, strategy, data and analytics, and digital transformation. Accomplished senior client leader, high-performing team builder, and solutions designer.
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Global Client/Digital PartnerCarat Apr 2017 - Mar 2024London, United KingdomDigital leadership across global clients and new business, including PMI and Coca-Cola. -
Head Of Digital StrategyThe7Stars Aug 2012 - Jun 2016LondonDigital Strategist overseeing digital planning output across the agency and digital lead on the majority of new business acquisition. Collaborative partnership with the Head of Digital across product development, digital services and operations, and team management. -
Freelance PlannerMindshare Jul 2012 - Aug 2012London, United KingdomFreelance digital planner recruited on a short term contract. -
Digital ConsultantDigital Consultant Jan 2012 - Jun 2012Rio, BrazilFreelance digital consultancy for two start-up businesses during a re-location to Brazil.
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Head Of MobileVizeum Oct 2010 - Dec 2011London, UkSuccessfully launched new mobile department across Vizeum & Aegis Media, defining client strategy and generating new revenue streams. -
Digital Account DirectorVizeum May 2007 - Sep 2010LondonSenior Digital AD across the agencies tier one client portfolio, managing a team of five planners.Clients: 20th Century Fox, BMW, Pernod Ricard, Timberland, Coca-Cola Youth Brands, HBOS. -
Account DirectorIprospect (Formerly Diffiniti) Jan 2004 - Feb 2006London, United KingdomAccount Director on Dell UK (including central co-ordination of EMEA), Coca-Cola, Ladbrokes, Disney Channel, Teletext and Redcats -
Account ManagerCarat Aug 2002 - Dec 2003London, United KingdomAccount Manager working on Renault, Post Office and Disney BVHE. Prior to this worked as a planner buyer across multiple accounts.
William Lake Skills
William Lake Education Details
Frequently Asked Questions about William Lake
What is William Lake's role at the current company?
William Lake's current role is Global Client Partner at Carat.
What is William Lake's email address?
William Lake's email address is la****@****ail.com
What is William Lake's direct phone number?
William Lake's direct phone number is +4479703*****
What schools did William Lake attend?
William Lake attended University Of Leeds.
What skills is William Lake known for?
William Lake has skills like Digital Strategy, Mobile Marketing, Digital Marketing, Social Media, Display Advertising, Mobile Devices, Content Strategy, Integrated Marketing, Strategic Planning, Video, Strategy, Online Marketing.
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William Lake
Amsterdam2gmail.com, crisprtx.com1 +192525XXXXX
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1oliveandlake.com
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1yale.edu
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William Lake
Greater Brisbane Area
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