Wayne is a versatile brand and advertising professional skilled at empowering businesses by revealing their true market differentiation and brand essence.He is a rebranding specialist and brand advocate. Wayne works closely with clients to distill their core brand messages and 'demystify' how branding works in business communications. He began his career in 1976 at Channel 7, where he moved thorough most production area's broadening his knowledge and experience. — Lighting Cameraman, Editor, Promotions Director, Program Director (sports, news, programs, documentaries) and finally as a Commercial Director/Writer.In 1983 he was invited to join the ACT's leading creative production house BB&T McCann Erickson. During this time, Wayne's creative reputation within the industry developed. He became a leading industry figure and regularly earned positions on the judging panels for the Australian Advertising Awards and MMM media and music awards. In 1986, Wayne established a new agency, Communication Partners.During his 14 year tenure, Wayne, with business partner Keith Barlin, was instrumental in developing Communication Partners as Canberra's leading advertising and design agency. He gained personal recognition as the region's most awarded creative. In 1998 Wayne moved to Melbourne to establish the specialist brand design agency Me, Myself & I. The business grew to be a recognised graphic design, web and advertising firm. In 2004, he moved to Sydney and became a Principal at Inkredible Rebranding - a brand communication design firm. Today, Wayne continues to build businesses through his pointed business insights, clarity of message and his energetic and decisive approach to brand empowerment and implementation.

Specialties: Brand Empowerment and Activation, Rebranding Strategy and Implementation, Identity, Advertising, Web, Communications Design, Television.