Daniel Waldecker Email & Phone Number

Munich Area, Germany

Freelance Marketing Specialist and Creative Concepter and Consultant Designing and implementing campaigns, 360° brand initiatives and concepts with measurable results for agencies and companies from various industries, around the world.Collaborated with designers, developers, creatives, architects, digital consultants to deliver impactful campaigns and consumer engagement programs for premium brands and to ensure that all components are accurate and met within demanding time frames. References, Project Management, 2017/2018:Responsibilities: Project Lead incl. Project Management, Conception, Strategic Planning, Budgeting and Realisation.Porsche AG / Implementation of the Porsche Le Mans Hospitality 2017/2018 in France, Le Mans.Porsche AG / Implementation of the Porsche Sales Excellence Award for employees in Los Angels and Las Vegas, USA.Phillip Morris International / Planning and execution of the PMI EMEA conference in Dakar, Senegal.Nike / Execution of a new retail brand campaign for the agency LIGANOVA in Stuttgart.Puma / Planning and execution of an new retail campaign for PUMA.References, Creative concepts, 2017/2018:Responsibilities: Concept development incl. management of creatives (graphic designer, architects etc.) comdirect / Creative sponsoring concept, pitch / Customer brand engagement activation. for the German volleyball association. Sport 1 / Creative concept for the Sport 1 appearance, at a live marketer show: Screenforce Days 2018.Pirelli / Creative concept, plus planning and implementation of the P ZERO Color Edition Launch X F1 Monza GP Hospitality.THÜGA AG / Event pitch concept, 150 years of Thüga AG.Lufthansa X Lego / Set design, Print magazine. Ralph Lauren / Pop up store concept. The above-noted projects were created and implemented directly for the client or in cooperation with following agencies: LautvonLeise, PACT, Avantgarde Ges. für Kommunikation, ProEvents, Millhaus, Zentralsüden, LIGANOVA, Mayolove.

Munich Area, Germany, Moscow, Russia, London, Uk

Liaised between marketing unit and creative team by developing, planning and executing 360° marketing campaigns. Increased client satisfaction by developing a new standard of best practices and processes for event and promotion management.Developed and executed experiential brand activities (consumer engagement, promotion, fairs & events, communication strategies), B2B programs for dealer and retailer. Analysed campaign performances and recommended actions to improve. Team lead of teams to up to 15 full-time employees.Responsibilities: Project Lead incl. Project Management, Team lead, Conception, Strategic Planning, Budgeting and Realisation.Clients: Philip Morris GmbH, Philip Morris International, BMW Group (BMW, MINI, BMW M, BMW Bank), Mercedes-Benz AG, TSV 1860, FC Bayern München, Agip ENI Group, EPO European Patent Office.