For the last five years, I’ve focused on how branding shapes business success. A brand’s strength comes from clear strategy, intentional identity, and consistent execution. When these elements align, they create real connections and drive growth.Through WLM_KHL Studio, I help businesses solve challenges around brand alignment and consistency. My approach relies on research, strategy, and design to ensure every part of the brand reflects its purpose and potential.⚫ What Drives Me — I work with businesses ready to grow but stuck in inconsistency. My focus is on finding gaps, building strategies, and creating identities that align with their values and goals.⚫ How I Work — Research and strategy guide every project I take on. By understanding what’s working, what isn’t, and where the brand needs to go, I develop solutions that align identity with business goals and drive growth.Let’s connect if you’re ready to rethink, refresh, or rebuild your brand.
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Co-Founder, CeoHustle Moving Co.Canada
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Founder, Creative DirectorNiteskülCanada -
FounderWlm_Khl® Studio Jan 2024 - PresentToronto, Ontario, Canada -
FounderNiteskül Oct 2024 - PresentToronto, Ontario, Canada -
Creative DirectorMaurice Moore Sep 2018 - PresentToronto, Ontario, CanadaAs Maurice Moore's Creative Director from 2019 to now, I took part the visual direction of his music campaigns, crafting artwork, directing videos, and styling shoots. Beyond traditional responsibilities, I played a pivotal role in planning marketing strategies, advising on creative and business matters, and managing day-to-day artist operations. This multifaceted role involved not only designing social assets but also spearheading comprehensive campaigns, answering emails, and representing Maurice in meetings. My commitment extended beyond creative endeavors to ensure a holistic and strategic approach, contributing to Maurice's success as a multi-platinum and diamond singer/songwriter.
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Freelance Graphic DesignerFreelance May 2017 - Jan 2024Toronto, Ontario, Canada
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Graphic Designer, NikeOcad University Mar 2022 - Apr 2023Toronto, Ontario, CanadaParticipated in the Design4 initiative, a program of OCAD University's RBC Centre for Emerging Artists & Designers. Collaboratively developed an educational curriculum aimed at fostering a culture of cultural respect and appreciation at Nike, under the supervision of Dr. Dori Tunstall. Duties entailed serving as a collaborative team member, engaging in client meetings with Nike, crafting and presenting ideas, storyboarding, creating visual themes, and developing branding elements to facilitate project progression and implementation. -
Design Student, Goethe-Institut TorontoOcad University Nov 2021 - May 2022Toronto, Ontario, CanadaThe Monuments of the Future Program was a collaborative initiative between prestigious North American and German universities, including Harvard, Academy of Media Arts Cologne, Berlin-Weißensee School of Art, Parsons/the New School for Social Research and the Ontario College of Art and Design, focused on exploring remembrance culture. The program involves a series of online workshops, where students and professionals, such as Indigenous Elders and historians, engage in creating a shared understanding of memory narratives related to decolonization and racism. Participants were selected for their commitment to decolonial practices and design excellence and worked on a “memory box” to educate global youth. This opportunity demanded proactive students ready for an intensive international collaboration facilitated by the Goethe-Institut.
William K. Education Details
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Graphic Design With Minors In Photography And Entrepreneurship & Social Innovation
Frequently Asked Questions about William K.
What company does William K. work for?
William K. works for Hustle Moving Co.
What is William K.'s role at the current company?
William K.'s current role is Co-Founder, CEO.
What schools did William K. attend?
William K. attended Ocad University.
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William K. Richard
Greater Montreal Metropolitan Area -
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William K.
Toronto, On
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