Responsible for the strategic direction and P&L performance of a multi-billion revenue portfolio of multiple businesses, including strategic positioning, value propositions and product roadmaps.• Promoted with expanded scope of responsibility as part of Verizon’s acquisition of TracFone Wireless

• Defined a differentiated strategic focus and value proposition among brand portfolio, resulting in shift of investment and resources to priority business that achieved a 18% improvement in new customer acquisition.• Led development of solution for significant new product line, involving evolution of go-to-market model, and approval of business case delivering new customers and 70% increase in EBITDA.• Implemented new organization focused on innovation and expansion to adjacent categories, launching new product representing approximately 16% in incremental revenue. • Leveraged new consumer segmentation to redefine creative strategy for three brands, guiding multiple teams in development of respective marketing campaigns, representing approximately multi- million brand investment.

Multiple engagements, including:Acting CEO – for-profit start-up serving special needs community • Supporting founder in all aspects of business. Includes various responsibilities such as creating 5-year strategic & financial plan, leading all marketing efforts, setting up new locations, establishing HR practices and improving cash flow with improved accounts receivables management.Industry Expert – Advisor to Private Equity, Financial and Investment firms• Providing non-confidential insights and context on various industries as inputs to clients’ investment decisions.

Head of marketing at leader in B2B food preservation and waste reduction solutions for fresh produce. Responsible for retail offering, management of product portfolio and all communications.• Doubled revenue of retailer-focused solution for two consecutive years by accelerating sales funnel, updating pricing model and leveraging early wins as reference customers.• Led team in re-setting strategic direction of product portfolio to better compete in dynamic market, contributing to 3% growth in base business; included launch of company’s first offering into information services, creation of solution to compete with generics and road-map for expansion of products from recent acquisition. • Overhauled brand strategy and identity, using customer insights to revitalize all internal and external marketing materials; concurrently improved efficiencies, translating to cost savings of 21%. Included transforming website to improve customer journey, resulting in re-design being awarded a Silver Davey for excellence in design and creativity.

Complete P&L responsibilities for broad portfolio of small kitchen appliances, across multiple brands; focused on portfolio management, innovation and driving higher market share, sales and profitability.• Generated 5% increase in revenue and 10% increase in retail sales on mature collection of businesses through combination of new product introductions and concentrated promotional tactics with key customers.• Implemented portfolio management strategy, using category data, primary research and competitive analyses to identify six priority product categories with greatest opportunity for growth; reallocated innovation and customer marketing resources, leading to market share gains in all six categories.• Fueled 40% revenue growth on Oster.com & Sunbeam.com via efficient digital and social marketing; applied learnings to replicate success with “pure play” and retail.com partners, generating growth of more than 20%.• Reversed five year decline in Irons business with renewed focus on everyday innovation and improved channel strategy, growing business in excess of 10% and generating largest share gain of any major manufacturer.

Accountable for developing insights-driven strategies and tactical plans to fuel global consumer demand for Paper Mate pens & pencils, one of the largest brands in the office supply category, focused on driving higher market share, sales and profitability.• Within first 90 days, developed a multi-million dollar marketing campaign promoting blockbuster innovation, driving 104% of category growth and largest dollar share gain of any product line in category.• Working with new CMO and VP of Marketing, led one of the company’s top global marketing priorities to completion, increasing sales by over 25% and improving gross margin by over 6 points. Highlighted frequently by CEO in earnings announcements and investor presentations.• Successfully advanced innovations from ideas to reality, generating over $3 million of incremental revenue. • During 9-month period without VP of Marketing, filled management void and helped lead the marketing organization by reporting directly to division President and then CMO; both new to the business.

Global product marketing responsibilities for Lexmark’s hardware portfolio, representing approximately $1 billion in revenue; managed matrix organization in identifying opportunities, translated insights into products and executed tactical plans to achieve objectives.• By delivering the division’s most successful product launch, played a key role in rejuvenating Lexmark’s retail portfolio, doubling dollar market share and overtaking two competitors.• Analyzed competitive landscape and implemented strategy to differentiate Lexmark by introducing one of the first lines of “cloud” enabled printers designed for consumers and small businesses.• Scope of responsibility expanded from B2C portfolio to also include B2B portfolio, leading transition of portfolio strategy to focus on more profitable customers.• Led Customer Experience team in implementing “situation room” approach to address top customer complaints and drive 28% improvement in Net Promoter Score over prior product line.

Complete P&L responsibility for multiple iconic brands such as A.1., Kraft Mac & Cheese & Stove Top Stuffing. Delivered top and bottom line growth through flawless execution of integrated marketing campaigns, new product development and base business optimization.• Transformed digital experience for A.1. lovers by overhauling brand website to truly reflect the personality and message consumers were experiencing via advertising and packaging.• Delivered top and bottom line growth on Stove Top through comprehensive integrated marketing campaign and highly seasonal customer programming. Generated full year gains of: revenue +5%, net income +8%, and market share +2.7 pts.• Established Kraft’s presence in frozen dinner category and refined South Beach Diet Frozen Entrée brand strategy with improved definition of target consumer and optimized marketing and trade spending. • Initiated analysis and recommended tactics to improve Kraft Easy Mac out-of-stocks on top SKU, resulting in 17% reduction.

• Implemented e-mail acquisition program, generating response rates of 60% vs. direct mail benchmark of 1%. • Managed and created partnership programs where Fortune 500 companies offered discounts on goods and services in exchange for exclusive access to card member base.

• Led delivery of merchandising, sales and profit goals for denim department, increasing gross margins 15% through improved promotional tactics and price points