I am currently a Senior Web Marketer at Intuit, where I build and optimize the Intuit Accountants site, delivering customer-backed, data-driven web experiences that increase conversion, retention, and engagement. I am also a recent MBA graduate from Texas Tech University - Rawls College of Business, where I specialized in Big Data Strategy. I am learning how to leverage data and insights to drive business growth and innovation.With a background in marketing, technology, and entrepreneurship, I have a passion for creating solutions that solve customer problems and add value. I'm always eager to learn new skills, collaborate with diverse teams, and explore new opportunities in marketing and product management. I would love to connect with you!
Greenshades Software
View- Website:
- greenshades.com
- Employees:
- 158
- Company phone:
- 1-888-843-5449
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Head Of GrowthGreenshades SoftwarePlano, Tx, Us
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Director, Digital And Ai MarketingGreenshades SoftwarePlano, Tx, Us
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Co-FounderWillowbrook Counseling, PllcPlano, Tx, Us -
Staff Performance Marketing ManagerIntuit Aug 2024 - PresentMountain View, California, Us -
Senior Web Marketing ManagerIntuit Feb 2021 - Aug 2024Mountain View, California, UsLed significant growth and optimization initiatives, such as:✅ a conversion rate optimization program that increased web leads by 50% Y/Y 🚀 ✅ a scheduling tool implementation that boosted bookings with sales to over 75% for web leads 🤝✅ the development of a training center that consolidated content from multiple sources & enabled easy consumption through filter, sort, and search functionality
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Marketing ManagerIntuit May 2019 - Feb 2021Mountain View, California, UsContributed to optimization efforts and projects including:✅ a site navigation overhaul that cut visitor search time in half 🔍 ✅ the development web assets for a new cloud-hosting offering that generated $1M+ revenue in first year 💪🏼✅ the implementation of WCAG 2.1 standards to boost accessibility of the Intuit Accountants site
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Co-FounderWillowbrook Counseling, Pllc Jan 2024 - PresentDallas, Texas, Us
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Product Manager, GrowthCarma Sep 2022 - Dec 2022San Francisco, Ca, UsLed product design and go-to-market initiatives that drove results:✅ hired the product designer and guided the design for MVP launch 🎨✅ created brand identity and go-to-market strategy, securing 10+ beta tester shops✅ achieved Y Combinator backing 📈 -
Marketing LeadWeinfuse Jan 2019 - May 2019Austin, Texas, UsProduced social media and content marketing success:✅ tripled social media following with a comprehensive content strategy 📱✅ established KPIs to track and enhance marketing effectiveness 🎯 -
Digital Marketing InternIntuit May 2018 - Aug 2018Mountain View, California, Us✅ spearheaded development of an online tool showing tax form availability in Intuit products, significantly reducing support inquiries 🛠
W. Luke Johnston Skills
W. Luke Johnston Education Details
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Texas Tech University - Rawls College Of BusinessBig Data Strategy -
Baylor University - Hankamer School Of BusinessEntrepreneurship & Corporate Innovation
Frequently Asked Questions about W. Luke Johnston
What company does W. Luke Johnston work for?
W. Luke Johnston works for Greenshades Software
What is W. Luke Johnston's role at the current company?
W. Luke Johnston's current role is Head of Growth.
What schools did W. Luke Johnston attend?
W. Luke Johnston attended Texas Tech University - Rawls College Of Business, Baylor University - Hankamer School Of Business.
What skills is W. Luke Johnston known for?
W. Luke Johnston has skills like Leadership, Software As A Service, Microsoft Office, Conversion Optimization, Data Analysis, Microsoft Excel, Web Development, Logic Pro, Design Thinking, B2b Marketing, Adobe Analytics, Adobe Experience Manager.
Who are W. Luke Johnston's colleagues?
W. Luke Johnston's colleagues are Megan Postava, Daniel Adams, Stephanie Cirillo, Peter Jones, Steve D. Smith, Meghan St. Pierre, Julia Truitt.
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