L'alchimiste & WMSignature is born of a common passion for innovation around taste and how to consume in the Beverage & Food universe. The desire to provide consumers with a unique and artistic consumer experience that enhances products, brands and places.Founders : Melinda GUERIN WHITE (Category management on-trade market Director at La Martiniquaise) & Matthias GIROUD (Executive Bar Chef Worldwide George V Eatertainment Group Buddha Bar).Every moment of “tasting” whether it be “on the go”, at home or in a place of life, whether solo or convivial must be a surprising sensory discovery and source of pleasure.OUR VALUES: Bar and kitchen chefs must work together towards a common goal: Excellence, flavours, creativity and with the will to create the trends of tomorrow. Innovation is a pillar of our know-how: We are always searching for new products, flavours, techniques, procedures to reinvent and create new drinks and offer a complete experience for customers. We pride ourselves in following the industrialists that take part in this change and that put innovation and excellence at the heart of the strategies to evolve their offerings towards new flavours that are adapted to these new places and ways of consumption.OUR SIGNATURE: a complimentary duo that feed off common values and goals, curiosity and renewed audaciousness.