William Marchand Email & Phone Number

Ann Arbor, Mi, Us

Dearborn, Michigan, United States

Dearborn, Michigan, United States

Dearborn, Michigan, United States

Current focus is continuing momentum of F-150 Lightning, and ensuring EV Certified Dealers are prepared and performing as partners in our launches. Partner with the BEV General Management team to ensure we deliver a world class customer feedback loop on sales and ownership, from eComm to product to charging. Additional responsibilities focus on supporting development and execution of Pricing, Distribution, Communications and Product updates. • Support current model sales plans… Show more Current focus is continuing momentum of F-150 Lightning, and ensuring EV Certified Dealers are prepared and performing as partners in our launches. Partner with the BEV General Management team to ensure we deliver a world class customer feedback loop on sales and ownership, from eComm to product to charging. Additional responsibilities focus on supporting development and execution of Pricing, Distribution, Communications and Product updates. • Support current model sales plans, tracking sales/share/inventory/spending/fixed marketing performance • Liaison with Field Ops, RE&T, Retail Marketing, Marketing Communications, General Managers, and Media Communications • Report generation and analysis using PIN, NVCS, IMS and other sources to inform the competitive landscape • Manage Order Guides, SERLs, Ford.com, and all product validations • Manage the Marketing prototype fleet, working with the Brand Manager to ensure the Marketing units are used effectively to support the launch and re-launch • Contribute to pre-launch and launch milestone deliverables for future product variants – Go-to-Market, Reveal, Brand Playbook, LR1, LR2, ensuring the Marketing message remains consistent with customer research and launch objectives • Support Media Communications events, including reveals, auto shows, experiential activities, and media drive • Handle marketing promotional materials to support experiential consumer events • Support the BEV Cluster as needed with regular and ad hoc reporting and analysis Show less

Dearborn, Michigan, United States

Current focus is continuing the momentum of Mustang Mach-E launch, launching the F-150 Lightning, and ensuring EV Certified Dealers are prepared and performing as partners in our launches. Partner with the BEV General Management team to ensure we deliver a world class customer feedback loop on sales and ownership, from eComm to product to charging. Additional responsibilities focus on supporting development and execution of Pricing, Distribution, Communications and Product updates. •… Show more Current focus is continuing the momentum of Mustang Mach-E launch, launching the F-150 Lightning, and ensuring EV Certified Dealers are prepared and performing as partners in our launches. Partner with the BEV General Management team to ensure we deliver a world class customer feedback loop on sales and ownership, from eComm to product to charging. Additional responsibilities focus on supporting development and execution of Pricing, Distribution, Communications and Product updates. • Support current model sales plans, tracking sales/share/inventory/spending/fixed marketing performance • Liaison with Field Ops, RE&T, Retail Marketing, Marketing Communications, General Managers, and Media Communications • Report generation and analysis using PIN, NVCS, IMS and other sources to inform the competitive landscape • Manage Order Guides, SERLs, Ford.com, and all product validations • Manage the Marketing prototype fleet, working with the Brand Manager to ensure the Marketing units are used effectively to support the launch and re-launch • Contribute to pre-launch and launch milestone deliverables for future product variants – Go-to-Market, Reveal, Brand Playbook, LR1, LR2, ensuring the Marketing message remains consistent with customer research and launch objectives • Support Media Communications events, including reveals, auto shows, experiential activities, and media drive • Handle marketing promotional materials to support experiential consumer events • Support the BEV Cluster as needed with regular and ad hoc reporting and analysis Show less

Phoenix, Arizona, United States

Guide and mentor Sales and Service Zone Managers in their day-to-day business operations. Assist Regional management in new business strategy development. Manage Sales Zone Managers in monthly wholesales. Create monthly and seasonal Sales Event presentations for regional dealer body and other stakeholders. Review and optimize dealer Parts and Service operations with Zone managers to improve dealership fixed operations profitability and volume performance.

Phoenix, Arizona Area

- Identify parts and service marketing opportunities for dealer principals and general managers- Create and review quarterly business plans with individual dealers focused on growth opportunities- Identify key drivers of customer loyalty with dealers - Create in-dealership processes focused on personal customer service in professional retail environments- Consult dealership service drive layout and customer expierence - Liaison between the manufacturing division and dealers… Show more - Identify parts and service marketing opportunities for dealer principals and general managers- Create and review quarterly business plans with individual dealers focused on growth opportunities- Identify key drivers of customer loyalty with dealers - Create in-dealership processes focused on personal customer service in professional retail environments- Consult dealership service drive layout and customer expierence - Liaison between the manufacturing division and dealers for customer services issues and dealership compliance- Plan and execute business plan meetings with dealer principals and service managers to identify key performance indicators of customer retention, growth opportunities, and process improvements to ensure higher gross profit and increase parts sales- Primary contact for all Ford retail and wholesale parts promotions and programs- Consult with parts managers to track parts backorders and improve parts return processes- Strengthen business relationship between Ford and dealers through daily/weekly visits or contact- Identify potential risks of loss sales and flag any issues to dealership management- Create incentive programs with ford authorized parts suppliers targeted to grow retail business in the Service Departments- Review customer loyalty and VIN share with key dealership personnel to create ways to increase RO count and retail parts sales Show less

Las Vegas, Nevada Area

- Identify parts and service marketing opportunities for dealer principals and general managers- Create and review quarterly business plans with individual dealers focused on growth opportunities- Identify key drivers of customer loyalty with dealers - Create in-dealership processes focused on personal customer service in professional retail environments- Consult dealership service drive layout and customer expierence - Liaison between the manufacturing division and dealers… Show more - Identify parts and service marketing opportunities for dealer principals and general managers- Create and review quarterly business plans with individual dealers focused on growth opportunities- Identify key drivers of customer loyalty with dealers - Create in-dealership processes focused on personal customer service in professional retail environments- Consult dealership service drive layout and customer expierence - Liaison between the manufacturing division and dealers for customer services issues and dealership compliance- Plan and execute business plan meetings with dealer principals and service managers to identify key performance indicators of customer retention, growth opportunities, and process improvements to ensure higher gross profit and increase parts sales- Primary contact for all Ford retail and wholesale parts promotions and programs- Consult with parts managers to track parts backorders and improve parts return processes- Strengthen business relationship between Ford and dealers through daily/weekly visits or contact- Identify potential risks of loss sales and flag any issues to dealership management- Create incentive programs with ford authorized parts suppliers targeted to grow retail business in the Service Departments- Review customer loyalty and VIN share with key dealership personnel to create ways to increase RO count and retail parts sales Show less

New Mexico

- Identify sales and marketing opportunities for dealer principals and general managers- Create and review quarterly business plans with individual dealers focused on growth opportunities- Conduct and negotiating vehicle inventory wholesales with dealers on a monthly basis- Vehicle supply chain - Weekly reporting on market trends - Identify key drivers of customer loyalty with dealers - Create in-dealership processes focused on personal customer service in professional… Show more - Identify sales and marketing opportunities for dealer principals and general managers- Create and review quarterly business plans with individual dealers focused on growth opportunities- Conduct and negotiating vehicle inventory wholesales with dealers on a monthly basis- Vehicle supply chain - Weekly reporting on market trends - Identify key drivers of customer loyalty with dealers - Create in-dealership processes focused on personal customer service in professional retail environments- Consult and manage dealership showroom vehicle displays, merchandising visuals and outdoor inventory presentations during national sales events- Liaison between the manufacturing division and dealers for customer services issues and dealership compliance- Plan and execute business plan meetings with dealer principals and service managers to identify key performance indicators of customer retention, growth opportunities, and process improvements to ensure higher gross profit and increase parts sales. Show less

Troy, Michigan

Used Salesforce to assist qualifying and converting leads qualified leads from professional social mediaManaged SalesLoft Cadence to build out 5 in 5 touch outreach cadences as well as othersLeveraged SalesLoft Data in parallel to Salesforce Contacted clients and discussed further business offerings and managed relationships with those clientsAudited potential client websites to check SEO, Paid Media, and Web Design/Dev then delivered a that audit to clients with advice on how… Show more Used Salesforce to assist qualifying and converting leads qualified leads from professional social mediaManaged SalesLoft Cadence to build out 5 in 5 touch outreach cadences as well as othersLeveraged SalesLoft Data in parallel to Salesforce Contacted clients and discussed further business offerings and managed relationships with those clientsAudited potential client websites to check SEO, Paid Media, and Web Design/Dev then delivered a that audit to clients with advice on how issues can be fixed.Drafted project proposals and presented to clients for negotiationsNegotiated project scopes and closed clientsTools used: Salesforce.com, Salesloft.com, Sellhack, Quickemailverification.com, LinkedIn, Google PageSpeed Insights, Angular Duplicate Content Tool, Copyscape Plagiarism checker, Google Developers Structured Data Testing Tool, SERPsimulator.com, read-able.com, AHRefs.com, SEMRush.com Show less

Allen Park

Analyzed the business objectives of the stakeholder and developed solutions for their business/individual needso Used knowledge of technology and services available to create a solution that would be within the budget, scope, and timeline requirements of clientso Consulted for businesses with software and technology issues and offered services and products that would fix or solve client issuesTrained new employeeso Used Microsoft office suite to develop training documents… Show more Analyzed the business objectives of the stakeholder and developed solutions for their business/individual needso Used knowledge of technology and services available to create a solution that would be within the budget, scope, and timeline requirements of clientso Consulted for businesses with software and technology issues and offered services and products that would fix or solve client issuesTrained new employeeso Used Microsoft office suite to develop training documents for new inductees including interactive excel sheets with VBA codingo Instructed new hires in proper client interaction techniques and report buildingActed as a team member to further overall business goalso Developed and implemented a more streamlined warehouse policy and using Microsoft project to show difference in timing after optimized layouto Designed product layouts and displays to gain client attention using Photoshop and PublisherMaintained up to date knowledge on the latest consumer and business technologies o Daily research of new consumer and industry trends using cooperate news, Forbes, Cnet, Mashable, Gizmodo, ZDnet, Wired, TechRadaro Attended product seminars Samsung, Sony, LG, SharpMonitored store supply chain and client purchase deliverieso Scheduled consulting and contracting work through BestBuy’s internal systems o Maintained proper supply timing and product ordering for the theater departmento Tracked client orders to ensure on time delivery of products and serviceso Contacted clients for follow up review and critiquesIn my time on working at Best Buy I have become a general technology consultant for all those who need advice or help with electronics. As well as an advisor for clients who wanted an ideal home system for their specific needs. Show less

Belleville Mi

Head of saleso Implemented new selling strategies like top-down sellingo Developed a new social media lead generation service as a way of creating new ad revenue for the papero Responsible for maintaining good client relationso Used Twitter as a CRM system to keep public transparency as high as possibleUpdated technology throughout the office and integrated new systemso Introduced Lync (Now Skype for Business) and trained on it’s use for remote meetings and project… Show more Head of saleso Implemented new selling strategies like top-down sellingo Developed a new social media lead generation service as a way of creating new ad revenue for the papero Responsible for maintaining good client relationso Used Twitter as a CRM system to keep public transparency as high as possibleUpdated technology throughout the office and integrated new systemso Introduced Lync (Now Skype for Business) and trained on it’s use for remote meetings and project collaboration.o Managed client lists and digitized client information using Excel, Outlook, and Publisher.Developed strategic goals for sponsorship and public awarenesso Leveraged SEO knowledge to assist in bringing traffic to company websiteo Implemented for more public engagement and community outreacho Created a twitter page for citizens to sound of alerts about news we may want to report on by crowdsourcing part of our story discovery teamHead of Ad placement and negotiationo Negotiated with clients for price and location of advertisements within the papero Designed pricing strategies including promotions like discounts and free advertising based on client ad commitment.o Negotiated timespan for advertisement runsPhotographer o Managed digital portfolios of images and Adso Edited images and Ads using Photoshop and Lightroom Show less

Livonia Mi

Head marketing intern in charge of marketing managemento Designed graphics and other digital media for advertisemento Advised on new client generation using social media solutions Leveraged LinkedIn Ads to target specific professionals that work as key influencers within companies that could use Perficient serviceso Designed presentation slides for a unified brand identityo Used agile skills to keep managers up to date on weekly or daily progress.o Monitored Livonia… Show more Head marketing intern in charge of marketing managemento Designed graphics and other digital media for advertisemento Advised on new client generation using social media solutions Leveraged LinkedIn Ads to target specific professionals that work as key influencers within companies that could use Perficient serviceso Designed presentation slides for a unified brand identityo Used agile skills to keep managers up to date on weekly or daily progress.o Monitored Livonia branch website performance and advised on how to generate more inbound traffic for businessConducted opposition research and intelligence collectiono Leveraged Forrester research and business contacts to gain information about competitorso Analyzed competitors marketing plans, strategies, and tactics to understand overall competitive direction and weaknesseso Used Ahrefs and SEMRush to track and analyze competitors’ site performance and learn their SEM strategies Integrated Jira Issue Tracker/ Telerik Test Studio in automating Ford.com Testingo In charge of mobile website automation developmento Lead IOS division for Apple mobile tech Telerik integrationo Advised and trained other interns on how to properly implement automation of mobile websites Assisted in CMS maintenance o Maintained a portion of Ford BP3 contento Updated files for new vehicle package offerings (color, wheel style, etc.)o Tested for proper webpage rendition and content depending on on-page selectionsConsulted on website creation for search engine optimizationo Advised wireframe creators for best site design to enable search engines to efficiently crawl pages for relevant information and proper competitive page placementLead Event Planningo Planned summer branch golf outing o Planned fall branch picnico Assisted planning winter branch Christmas party Show less

Allen Park, Mi

Coached the Shot-put and Discus teams for APHS. Assisted in strength training and tutoring for any students that needed help.

Bachelor Of Business Administration (Bba), Digital Marketing

Activities and Societies: SAE Electric Formula Racing Team Digital Marketing Major with a Minor in Philosophy.

High School Deploma, Hs Diploma, 3.66

Activities and Societies: Captain of the Tennis Team, Captain of the Throwers team for Track and Field, Ran the show.